Presentation from the Staff Technology Workshop held October 21st, 2010 Social Networking Sites: facebook, LinkedIn, twitter Topics we covered: • privacy and security settings • recent updates and how to use them • power user tips & tricks

1. Social Networking Sites:
LinkedIn, Facebook, and twitter

2. A Brief History
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

3. Early Example
http://techcrunch.com/2010/01/11/friendster-strikes-
deal-with-yahoo-southeast-asia/
Then: Dating site used for
music fans, then general
socializing
Now: bought out by a
Malaysian company in 2009,
90% of traffic these days
comes from Southeast Asia.

4. Line, by Mandie
http://www.flickr.com/photos/37893441@N00/80904987/

5. Photo by Rebecca Lader
http://www.flickr.com/photos/rebeccalader/3234452137/

6. MySpace: Teens Online
Then: Designed for
bands to connect with
fans, it was overrun
with teens who loved
to customize their
pages and build long
lists of friends
Now: Losing ground to
Facebook, still has
many useful features
for music fans

7. Facebook:
(screenshot from 2004)

8. Photo by Joel Carranza
http://www.flickr.com/photos/stillthedudeabides/92315311/

9. Photo by “The eErin”
http://www.flickr.com/photos/theeerin/336962281/

10. LinkedIn: Business Model
(screenshot from August 2006)
Then: Designed for
personal, professional
networking
Now: Same, with
more features –
groups, Q&A tools,
company profiles, and
more coming soon.

11. Contacts by J. Aaron Farr
http://www.flickr.com/photos/jaaronfarr/1404738465/
Networking Event by Official GDC
http://www.flickr.com/photos/46982319@N06/4895973474/
Rolodex by Ged Carroll
http://www.flickr.com/photos/renaissancechambara/3122900531/
Portfolio Mailer by Scott Kellum
http://www.flickr.com/photos/devoinregress/3505849251/

12. Photographer´s gone wild!! by Sebastián Dario
http://www.flickr.com/photos/12817132@N
07/2726271853/
Gradua by Uriel Akira Chay
Castillo
http://www.flickr.com/photos
/25395345@N00/274144533
1/
The Big Family Portrait by Kristen Holden
http://www.flickr.com/photos/26334329@N02/
3138083817/
Oxford Gospel Choir by Ed W
http://www.flickr.com/photos/68688301@N00/718279721/
Photo by Michelle
http://www.flickr.com/photos/25918695@N00/4092106372/
Hello Oz by Lars Plougmann
http://www.flickr.com/photos/criminalintent/2229569056/
Who do you know?

13. What do you talk about?

14. Social Sites = Social Issues
• Etiquette
• Privacy
• Security

15. Etiquette
Annoying Noises Prohibitted [sic] by Patrick Fitzgerald
http://www.flickr.com/photos/barelyfitz/2898020303
/
Dog Fouling Sign by Roy Stead
http://www.flickr.com/photos/that_james/2885939802/

16. Privacy
“Cone of Silence” from Get Smart:
http://www.wouldyoubelieve.com/cone.html

17. Security

18. Etiquette Issues:
TMI (too much information)
http://www.cnn.com/2010/SHOWBIZ/04/09/tmi.celeb.tweets/index.html
Intrusiveness (spamming invites, etc.)
http://theoatmeal.com/comics/facebook_suck
Inconsiderate
• public gossip
• unflattering photos
• etc.

19. Privacy Issues
• Private information (phone numbers, etc.)
• Private conversations (sensitive issues)
• TMI – where you’ve been, what you’ve
been doing (photos, especially)

20. Security Issues
• Viruses
• Stolen Passwords
• Private Information

21. LinkedIn
• Etiquette: prevention vs. cure
• Privacy: content & settings
• Security: be careful what you open

22. facebook
• Etiquette: Know your options, know
your friends
• Privacy: Review settings, read updates
• Security: be careful what you open

23. twitter
• Etiquette: Think about timing & content
• Privacy: Only 2 options
(private vs. public)
• Security: be careful with apps & link
shorteners

24. Professional Use
• Get updated information
• Highlight your expertise
• Networking opportunities
• Q&A Services – find experts & answers
• Look for activity, or start your own
January 30, 2015 24

25. Power User Tips
– Groups, Companies, Career Path
– Lists, Pages, Groups
– Lists, Hashtags, Apps

26. Marketing
• Know your audience
• Know your tools
• Keep it interesting
• Be flexible