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E-Power Marketing Capabilities
Integrated Online Marketing
If you would like to learn more
please visit www.epower.com
The E-Power Mission
“We make our clients visible on the web so they
can attract and retain more customers because
that is how customers will buy today and in the
future.”
About E-Power Marketing
 Full-Service Online Marketing Firm
 Helping clients since 1998
 Staff of highly specialized and qualified
professionals
 50+ B2B and B2C clients
E-Power’s Online Marketing Services
 Search Engine Optimization
 Pay Per Click Advertising
 Social Media Marketing
 Link Building
 Content Development
 Web Analytics
 Mobile Marketing
 Blog Marketing
 Local Search Marketing
 Training & Consulting
Advantages of working with E-Power
 Effectiveness built from experience
 Google Certified AdWords Agency
 Google Analytics Certified
 Ongoing training and certification
 SEO, PPC, SMM
 Conversion Optimization
 Analytics
 Continued Education:
 Industry conferences
 Webinars
 SEM intelligence sources
 Open office environment and team oriented culture
Case Study / 5-hour ENERGY®
 5-hour ENERGY® / International Energy Shot Brand
 Objectives
 Retain And Reward Existing Fans And Acquire New Fans
 Grow Social Media Presence
 Expand Online Visibility
 Increase Organic Search Visibility
 Solutions
 Facebook, Twitter, Google+, Foursquare & Pinterest Management
 Social Media Content Creation / Implementation
 Contest Creation / Promotion / Management
 Social Media Event Marketing
 Blog Marketing
 Search Optimization of Website
 Social Bookmarking Campaign
 Results
 Increase in Facebook Fans by 80.01%
 Increase in Twitter Followers by 143.28%
 Increased Organic Search Referral Traffic by 198% Since Program Launch
Case Study / International Housewares Association
 International Housewares Association
 Objectives
 Increase Website Traffic
 Publicize Events, Members and Benefits
 Grow Social Media Presence
 Expand Online Visibility
 Solutions
 Search Optimization of Website
 Facebook Consulting
 YouTube Optimization
 Twitter Coaching
 Blog Marketing
 Social Media Event Marketing
 Results
 Increase in Facebook Fans by 2,046%
 220,000+ YouTube Views
 Increase in Twitter Followers by 6,120%
 Increase in Blog Views by 490%
 Increase in Search Referral Traffic by 434%
Case Study / Canon Solutions America
 Océ Brand Wide Format Printers – Canon Solutions America
 Objectives
 Increase Website Traffic
 Increase Lead Generation
 Increase Organic Search Visibility
 Increase Social Media Presence
 Solutions
 Search Optimization of Website
 Pay Per Click Advertising Programs
 Paid Search
 Remarketing
 Search Companion Marketing
 Lead Generation Optimization
 Landing Page Development/Optimization
 Content Development
 Social Bookmarking Campaign
 Results
 Increased PPC Leads 194% since E-Power took over management
 Average monthly leads were increased by 20% during the first 6 months of 2013 when
compared to 2012.
 Increased Organic Search Referral Sessions 22% over 1 year
Case Study / Tiger Leasing
 Tiger Leasing / Commercial Equipment Leasing Company
 Objectives
 Increase Website Traffic
 Increase Organic Search Visibility
 Increase Online Lead Generation
 Build a Social Media Presence
 Solutions
 Search Optimization of Website
 Pay Per Click Advertising
 Blog Marketing
 Social Media Consulting
 Social Bookmarking Campaign
 Results
 Doubled PPC Leads for 2012
 Increased Organic Leads by 60% for 2012
 Increased Total Website Leads by 53% for 2012
 Increased Blog Page Views by 171% within 2 years
Case Study / Contractors Prevailing Wage
 Contractors Prevailing Wage / Employee Benefits Agency
 Objectives
 Increase Website Traffic and Online Lead Generation
 Increase Organic Search Visibility
 Build a Social Media Presence
 Solutions
 Search Optimization of Website
 Blog Marketing
 Content Marketing
 Pay Per Click Advertising and Lead Generation Optimization
 Social Media Consulting and Social Bookmarking Campaign
 Results
 Increased Website Traffic by 219% over 2 years
 Increased Organic Search Referrals by 292% over 2 years
 Increased Paid Click Thru Rate by 29% within first year
 Decreased Average Click Costs by 13% within first year
Case Study / Wilhelm Law
 Wilhelm Law / Intellectual Property Law Firm
 Objectives
 Increase Website Traffic
 Increase Organic Search Visibility
 Increase Local Online Presence
 Solutions
 Search Optimization of Website
 Blog Marketing
 Local Search Marketing Campaign
 Social Bookmarking Campaign
 Results
 Increased Website Traffic by 169% within 2 years
 Increased Organic Search Referrals by 255% within 2 years
 Decreased Overall Bounce Rate by 62%
Case Study / LinerWorld
 LinerWorld / Swimming Pool Liner Manufacturer
 Objectives
 Increase Online Sales
 Increase Website Traffic
 Improve Organic Search Positioning
 Build a Social Media Presence
 Expand Overall Online Search Visibility
 Solutions
 Search Optimization of Website
 Expansion of Website Content
 Social Media Consulting
 Social Bookmarking Campaign
 Results
 Increased Search Referral Traffic by 83% from 2010 to 2011
 Sales Increased 45% from 2010 to 2011
Case Study / HK Laundry Equipment
 HK Laundry Equipment / Commercial Laundry Equipment
 Objectives
 Increase Search Visibility
 Increase Leads
 Measure Online Efforts
 Build a Social Media Presence
 Solutions
 Search Optimization of Website
 Local Search Marketing
 Google Analytics with Goals Tracking
 Facebook Consulting
 Social Bookmarking Campaign
 Results
 Increased Website Traffic by 83%
 Increased Search Engine Referral Traffic by 139% after 2 years
 Hold National Organic Search Positions Beating Both Brand Manufacturers and
Associations
Case Study / infoComm13
 infoComm13 / Information Communications Tradeshow
 Objectives
 Increase the total number of registrations for the InfoComm International
Show
 Boost registration numbers while maintaining a low cost per registration
 Re-engage previous site visitors who did not register
 Solutions
 Google AdWords Search Network program targeting branded and non-
branded phrases
 Google AdWords Remarketing program targeting previous website visitors
who left without registering for the Show
 Results
 Generated 13.4% of total online registrations for the 2013 Show
 Converted an extra 4% of visitors into registrants using Remarketing
 Generated an average cost per registration 46% under the client’s
requirement
Case Study / Long Island Sports Cars
 Long Island Sports Cars / Luxury Sports Car Dealership
 Objectives
 Increase website traffic
 Increase lead generation
 Expand online reach of brand from a small target area around the dealership
to a nationwide audience
 Solutions
 Google AdWords Search Network program targeting high-income cities across
the United States
 Google AdWords Remarketing program targeting previous website visitors
who did not turn into leads
 Results
 Increased total ad clicks 23.49% while increasing total costs only 3.54%
 Decreased average cost per click by 11.86%
 Converted an extra 10% of visitors into qualified leads using Google AdWords
Remarketing
Partial Client List
Client Testimonials
 "The staff at E-Power has been a valuable partner of ours for nearly five years. Their down to
earth approach to Web marketing is a refreshing change to all the hype and guarantees offered
by other companies. They are very responsive to our needs and work well within our corporate
environment. I would highly recommend them for any Web project.“
Carl Sperber
Creative Director, 5-hour ENERGY®
 "E-Power's dedicated team provides a solid network of optimization analysis. Their experience
and wisdom has provided LinerWorld with practical solutions to boost revenue...by propelling
my business from out of the pack to the top of the leading search engines. Honesty,
straightforwardness, and consistency ... pretty good qualities to have in a partner like E-Power
Marketing."
Dave Phelps
President, LinerWorld
 "Can't say enough about the team at E-Power. With their help leading the SEO of our business'
website, they've helped us become leaders in a wide-range of highly competitive keywords. The
results have shown-up right on the bottom-line - internet-based sales now account for more
than 80% of all of our business!"
John W. Sedberry
CEO, Contractors Prevailing Wage Insurance Services
Thank You!
We look forward to the possibility of
working with you to help you accomplish
your online marketing objectives and
take your Website to the next level!
To learn more, please call:
Larry Stopa/President of E-Power Marketing
920-303-1244 ext. 10

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E-Power Marketing's Integrated Search Marketing Capabilities

  • 1. E-Power Marketing Capabilities Integrated Online Marketing If you would like to learn more please visit www.epower.com
  • 2. The E-Power Mission “We make our clients visible on the web so they can attract and retain more customers because that is how customers will buy today and in the future.”
  • 3. About E-Power Marketing  Full-Service Online Marketing Firm  Helping clients since 1998  Staff of highly specialized and qualified professionals  50+ B2B and B2C clients
  • 4. E-Power’s Online Marketing Services  Search Engine Optimization  Pay Per Click Advertising  Social Media Marketing  Link Building  Content Development  Web Analytics  Mobile Marketing  Blog Marketing  Local Search Marketing  Training & Consulting
  • 5. Advantages of working with E-Power  Effectiveness built from experience  Google Certified AdWords Agency  Google Analytics Certified  Ongoing training and certification  SEO, PPC, SMM  Conversion Optimization  Analytics  Continued Education:  Industry conferences  Webinars  SEM intelligence sources  Open office environment and team oriented culture
  • 6. Case Study / 5-hour ENERGY®  5-hour ENERGY® / International Energy Shot Brand  Objectives  Retain And Reward Existing Fans And Acquire New Fans  Grow Social Media Presence  Expand Online Visibility  Increase Organic Search Visibility  Solutions  Facebook, Twitter, Google+, Foursquare & Pinterest Management  Social Media Content Creation / Implementation  Contest Creation / Promotion / Management  Social Media Event Marketing  Blog Marketing  Search Optimization of Website  Social Bookmarking Campaign  Results  Increase in Facebook Fans by 80.01%  Increase in Twitter Followers by 143.28%  Increased Organic Search Referral Traffic by 198% Since Program Launch
  • 7. Case Study / International Housewares Association  International Housewares Association  Objectives  Increase Website Traffic  Publicize Events, Members and Benefits  Grow Social Media Presence  Expand Online Visibility  Solutions  Search Optimization of Website  Facebook Consulting  YouTube Optimization  Twitter Coaching  Blog Marketing  Social Media Event Marketing  Results  Increase in Facebook Fans by 2,046%  220,000+ YouTube Views  Increase in Twitter Followers by 6,120%  Increase in Blog Views by 490%  Increase in Search Referral Traffic by 434%
  • 8. Case Study / Canon Solutions America  Océ Brand Wide Format Printers – Canon Solutions America  Objectives  Increase Website Traffic  Increase Lead Generation  Increase Organic Search Visibility  Increase Social Media Presence  Solutions  Search Optimization of Website  Pay Per Click Advertising Programs  Paid Search  Remarketing  Search Companion Marketing  Lead Generation Optimization  Landing Page Development/Optimization  Content Development  Social Bookmarking Campaign  Results  Increased PPC Leads 194% since E-Power took over management  Average monthly leads were increased by 20% during the first 6 months of 2013 when compared to 2012.  Increased Organic Search Referral Sessions 22% over 1 year
  • 9. Case Study / Tiger Leasing  Tiger Leasing / Commercial Equipment Leasing Company  Objectives  Increase Website Traffic  Increase Organic Search Visibility  Increase Online Lead Generation  Build a Social Media Presence  Solutions  Search Optimization of Website  Pay Per Click Advertising  Blog Marketing  Social Media Consulting  Social Bookmarking Campaign  Results  Doubled PPC Leads for 2012  Increased Organic Leads by 60% for 2012  Increased Total Website Leads by 53% for 2012  Increased Blog Page Views by 171% within 2 years
  • 10. Case Study / Contractors Prevailing Wage  Contractors Prevailing Wage / Employee Benefits Agency  Objectives  Increase Website Traffic and Online Lead Generation  Increase Organic Search Visibility  Build a Social Media Presence  Solutions  Search Optimization of Website  Blog Marketing  Content Marketing  Pay Per Click Advertising and Lead Generation Optimization  Social Media Consulting and Social Bookmarking Campaign  Results  Increased Website Traffic by 219% over 2 years  Increased Organic Search Referrals by 292% over 2 years  Increased Paid Click Thru Rate by 29% within first year  Decreased Average Click Costs by 13% within first year
  • 11. Case Study / Wilhelm Law  Wilhelm Law / Intellectual Property Law Firm  Objectives  Increase Website Traffic  Increase Organic Search Visibility  Increase Local Online Presence  Solutions  Search Optimization of Website  Blog Marketing  Local Search Marketing Campaign  Social Bookmarking Campaign  Results  Increased Website Traffic by 169% within 2 years  Increased Organic Search Referrals by 255% within 2 years  Decreased Overall Bounce Rate by 62%
  • 12. Case Study / LinerWorld  LinerWorld / Swimming Pool Liner Manufacturer  Objectives  Increase Online Sales  Increase Website Traffic  Improve Organic Search Positioning  Build a Social Media Presence  Expand Overall Online Search Visibility  Solutions  Search Optimization of Website  Expansion of Website Content  Social Media Consulting  Social Bookmarking Campaign  Results  Increased Search Referral Traffic by 83% from 2010 to 2011  Sales Increased 45% from 2010 to 2011
  • 13. Case Study / HK Laundry Equipment  HK Laundry Equipment / Commercial Laundry Equipment  Objectives  Increase Search Visibility  Increase Leads  Measure Online Efforts  Build a Social Media Presence  Solutions  Search Optimization of Website  Local Search Marketing  Google Analytics with Goals Tracking  Facebook Consulting  Social Bookmarking Campaign  Results  Increased Website Traffic by 83%  Increased Search Engine Referral Traffic by 139% after 2 years  Hold National Organic Search Positions Beating Both Brand Manufacturers and Associations
  • 14. Case Study / infoComm13  infoComm13 / Information Communications Tradeshow  Objectives  Increase the total number of registrations for the InfoComm International Show  Boost registration numbers while maintaining a low cost per registration  Re-engage previous site visitors who did not register  Solutions  Google AdWords Search Network program targeting branded and non- branded phrases  Google AdWords Remarketing program targeting previous website visitors who left without registering for the Show  Results  Generated 13.4% of total online registrations for the 2013 Show  Converted an extra 4% of visitors into registrants using Remarketing  Generated an average cost per registration 46% under the client’s requirement
  • 15. Case Study / Long Island Sports Cars  Long Island Sports Cars / Luxury Sports Car Dealership  Objectives  Increase website traffic  Increase lead generation  Expand online reach of brand from a small target area around the dealership to a nationwide audience  Solutions  Google AdWords Search Network program targeting high-income cities across the United States  Google AdWords Remarketing program targeting previous website visitors who did not turn into leads  Results  Increased total ad clicks 23.49% while increasing total costs only 3.54%  Decreased average cost per click by 11.86%  Converted an extra 10% of visitors into qualified leads using Google AdWords Remarketing
  • 17. Client Testimonials  "The staff at E-Power has been a valuable partner of ours for nearly five years. Their down to earth approach to Web marketing is a refreshing change to all the hype and guarantees offered by other companies. They are very responsive to our needs and work well within our corporate environment. I would highly recommend them for any Web project.“ Carl Sperber Creative Director, 5-hour ENERGY®  "E-Power's dedicated team provides a solid network of optimization analysis. Their experience and wisdom has provided LinerWorld with practical solutions to boost revenue...by propelling my business from out of the pack to the top of the leading search engines. Honesty, straightforwardness, and consistency ... pretty good qualities to have in a partner like E-Power Marketing." Dave Phelps President, LinerWorld  "Can't say enough about the team at E-Power. With their help leading the SEO of our business' website, they've helped us become leaders in a wide-range of highly competitive keywords. The results have shown-up right on the bottom-line - internet-based sales now account for more than 80% of all of our business!" John W. Sedberry CEO, Contractors Prevailing Wage Insurance Services
  • 18. Thank You! We look forward to the possibility of working with you to help you accomplish your online marketing objectives and take your Website to the next level! To learn more, please call: Larry Stopa/President of E-Power Marketing 920-303-1244 ext. 10