Extended presentation of http://adtena.com Networks Management and Advertisers Functional. Hotspotted Wi-Fi Networks with Advertisindg in Captive portal

1. Public Wi-Fi networks
management platform
20160425

2. Adtena PaaS for Wi-Fi Advertising
Adtena is the online platform for managing
advertising campaigns in Wi-Fi networks
We unite local public Wi-Fi networks and bring
it to an advertiser with the vast targeting
choices, sufficient traffic volumes and
convenient dashboard for campaign
management.
Adtena technically may be compared to
AdWords + AdSense adding the precise
geolocation targeting in Wi-Fi networks
contrary to the contextual targeting on web-
sites.

3. Adtena Advertising Platform
UA RU ARE Others
320 210 120 >80
7 Countries
700 locations
800,000 views/month
Bridge between Advertisers
and local public Wi-Fi
networks. PaaS

4. Adtena Wi-Fi User WayWi-Fi User
1. Connect to Wi-Fi network
2. Login by Captive Portal
a. SMS auth
b. Social network auth
c. Location Special Page
d. Advertised page
3. Use Internet
a. Time limit
b. Speed limit

5. Adtena Wi-Fi User WayWi-Fi User
1. Connect to Wi-Fi network
2. Login by Captive Portal
a. SMS auth
b. Social network auth
c. Location Special Page
d. Advertised page
3. Use Internet
a. Time limit
b. Speed limit

6. Adtena Captive PortalCaptive Portal
1. SMS auth page
Customisable design
2. Social network auth
Login by VK photo post
Login by FB auth
3. Location Special page
Customisable by location
4. Advertised page
Own Advertising or
Connected to Ad network

7. Adtena Cloud Server
Cloud Server
1. User structure/access
a. Superadmin role
b. Wi-Fi network owner
c. Wi-Fi network builder
d. Location owner/viewer
e. Advertiser
f. Advertising viewer
2. Router configuration
a. Positioning on a map
b. Setting router limits
c. Setting authorisation way
d. Special page constructor
e. SMS page customization
f. location type and pricing
3. Statistics
a. Routers billing
b. SMS statistics
c. Social statistic
d. Advertising billing
4. Notifications
a. Router activity
b. User registration
5. Moderation
*supportedhardware.pdf

9. Adtena Advertiser ServerAdvertiser Server
1. Advertising targeting
a. by location
b. by spot type
c. by device type
d. by uniquness
e. by gender
2. Advertising type
a. redirect
b. full screen banner
c. slider
d. html banner
e. web form
f. html5 constructor
3. Advertising billing
a. CPM model
4. Statistics
a. Views
b. Locations
c. CTR
d. Spending

10. Adtena Advertiser ServerAdvertiser Server
1. Advertising targeting
a. by location
b. by spot type
c. by device type
d. by uniquness
e. by gender
2. Advertising type
a. redirect
b. full screen banner
c. slider
d. html banner
e. web form
f. html5 constructor
3. Advertising billing
a. CPM model
4. Statistics
a. Views
b. Locations
c. CTR
d. Spending

11. Adtena Advertiser ServerAdvertiser Server
1. Advertising targeting
a. by location
b. by spot type
c. by device type
d. by uniquness
e. by gender
2. Advertising type
a. redirect
b. full screen banner
c. slider
d. html banner
e. web form
f. html5 constructor
3. Advertising billing
a. CPM model
4. Statistics
a. Views
b. Locations
c. CTR
d. Spending

13. Clients
Digital Agencies + Public Spots
Retail: Banks, HoReCa
ISP
Connect to single network
Big Data
Analytical opportunities

14. Market
32mln locations
$640k/month
X10Strategy

15. Business Model
Advertising sales:
obtaining percentage
of sold inventory
up to 30%.
Accessible for:
• public networks
• advertised networks
Prices:
CPM from $3 to $40 depend on
targeting level
Subscription:
monthly fees from
the Wi-Fi points owners
Accessible for:
• private networks
Prices:
Free – 0-300 views/m
$7 – 300-1,000 views/m
$12 – 1000-2,000 views/m
$50 – <10,000 views/m
$200 – <100,000 views/m
Adtena PaaS for Wi-Fi Advertising
We have few proofed business models depended on Wi-Fi networks needs
ISP solution:
Internet Service Provider
integrate our platform to connected
venues as complex solution

16. Roadmap
• India and Africa markets
• Enterprise Solutions
• Home Edutainment Solution
• $60k invested

17. Adtena Retail Solution
Individual premium solution for Wi-Fi Access
Many establishments offer a free service to
their customers without benefiting from the
marketing opportunity or taking into account
the legal implications.
Adtena Wi-Fi solutions allow you to turn a
normal business expense into a fantastic
marketing opportunity and gain tangible
returns from the service, while keeping your
business on the right side of the law.

18. Case Adtena Retail Solution
Login to public Wi-Fi in Bank throw finance calculator

19. Sit&Eat HoReCa solution:
Free extended constructor of Restraint Menu
both for Wi-Fi login page and Internet portal.
Allowed to push Café Menu, special propositions
and discounts to venue visitors.

20. Smart City Analytics
platform
The City Wi-Fi allows for a confluence of data
from static sensors as well as connected objects
and people. This data can inform city processes
and improve the delivery of urban services and
the management of infrastructure.
Adtena Smart City solution allows to monitor
Human Traffic by monitor devices with included
Wi-Fi (connection to network not required) and
generate Alerts to Infrastructure Departments

21. Educational parental control
For home users and ISP. Kids take limited Internet access only after successfully answering
on questions from their educational program. Progress and courses can be controlled by
parents.
At homes with Adtena Home Wi-Fi Control solutions parents can:
• Limit Wi-Fi internet access for Kids for any device.
• Control Educational courses and time limits
• See progress and detailed statistics of Exams and Internet usage
• Allow unlimited access by device, day or time

22. Mentors
Cloud Business City
Vadim
Rogovskiy
Oksana
Borysenko

23. Oleksandr Dzyuba
CEO Adtena
a.dzyuba@adtena.com
FB.com/oleksandr.dzyuba
May the Wi-Fi
be with you!