Social Media presentation for Data Imaging in NC. Helping the sales force understand the positive effect that transparency can have on a company.

1. Transparency Is The New Black
Presenter:
Dana
R
Zezzo
CAS
Jetline
Cell 440-344-5933
dana@jetlinepromo.com

2. My 5 Key Discussion points
of Social Media
• Accessibility
• Brand – Business vs Individual
• Content
• Time
• Tracking ROI

3. Benefit From Social Networking
• Stay in front of customers & prospects
• Know your customers better
– Identify unknown connections
• Find new customers!
• Create Community
• Branding
• Educate
• Fun

4. Physical Socializing can not be
replaced!
Social Media only brings the relationship to a DEEPER level.
TIP – TAG!

5. Accessibility!
Be where your customers are!
Remember the Cliché:
Success comes from being in the
right place at the right time.

6. Do you know where your
customers are today?
The Ultimate Rolodex?

7. EVOLUTION OF THE BUSINESS CARD
ACCESSIBILITY??

8. EVOLUTION OF THE BUSINESS CARD

9. Brand
Business VS Individual
Remember:
Your Social Media “attitude” and “content” will change
when you choose to embrace Social Media to
GROW YOUR BRAND!

10. Add Personality and
Humanness your Brand
Transparency Is The New Black

11. There’s a Fine Line
New Economy = Transparency

12. Content
POST
• Events
• Videos
• Discussions
• Photos
• Blog Articles
• Press Releases

14. http://www.youtube.com/watch?v=NmQJsRGbGHA

15. Content
Tip: Balance

16. BALANCE
POSTS
&
CONTENT

17. Smiles = Trust

18. Time?
Keep in Perspective
How much time do you currently allocate to:
Emails?
Cold Calling?
Prospecting?
Field Sales?
Social Networking?

19. Daily Touches
The BIG Question Time?
Social Media 30 – 60 minutes a day!

20. 85% of all business is done
after the 9th touch
Social Media to a salesperson is all about:
TOUCHES

21. TRACKING ROI
ROI or ROR?

22. If Nothing Else …
This will improve your Google ranking

23. What is your
Social Media Strategy?
• Brand? (Consistent)
• Posts? (Message)
• Connections
• Network
• Google analytics
• Goal?
– # of fans, followers or friends…
– Comment streams….
– Traffic or indirect sales…

24. Rules To Follow On All Sites
• Do not over sell
• Understand Post Volume
• Be relevant & transparent
• Live as if your mom is watching
• Remember if you are mixing
– Don’t play games
– Don’t drink and post
• Have fun!

25. Recap
–
what
should
I
be
doing
a5er
I
leave
this
workshop?
• Profiles
• ConnecJng
w/
• Rolodex
Customers
• Touches
• PracJcing
Accessibility!
• Building
Network
• Post
(Balance)
• Watch
/
Listen
• Join
or
Create
Groups
or
Events
• ConversaJons

26. THANK YOU!
Presenter:
Dana R. Zezzo
Chief Marketing Officer
Jetline
dana@jetlinepromo.com