The document discusses using social media for promotional professionals and salespeople. It recommends using social media to stay connected with current clients and prospects, identify new connections, and build your brand. The document emphasizes using social media to increase accessibility to customers, and suggests allocating 30-60 minutes per day to social networking to increase touches with clients and prospects through posting content, links, photos and more. It also stresses tracking results and driving traffic to measure return on investment from social media activities.

1. Presenter: Dana R. Zezzo ProTowels Etc. Social Networking for Promotional Professionals Halo National Sales Meeting 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo

2. Are you looking for this? REALLY?

5. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level.

6. Accessibility! Be where your customers are! Remember the Cliché: Success in Sales come from being in the right place at the right time.

7. What We Want to Prove Today The Ultimate Rolodex?

8. Brand Company VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR SALES!

9. Add Personality and Humaness your Brand

10. New Economy = Transparency

12. Content

13. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES

14. BALANCE

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20. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?

22. Satellite Radio Theory

24. TRACKING ROI ROI or ROR?

25. This will improve your Google ranking If Nothing Else …

27. Electronic Marketing How does it all tie together?

28. Learn to DRIVE traffic! HYPERLINKS

29. Spider Web Theory

34. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]