Gerry McKay a UK web designer worked on 2 new virtual Adidas Superstars models revealed on the Behance website the 18th November 2010. His Twitter and Facebook versions immediately triggered thousands of conversations on the social medias and an overall excitement. On the 29th November 2010 the article "What would Facebook and Twitter sneakers look like?" from Mashable.com triggered 1,800 Tweets sent to more than 4,800,000 followers. www.dynvibe.com

1. ADIDAS SUPERSTARS
T W I T T E R V S FAC E B O O K - A N D T H E W I N N E R I S . . .
dynvibe
BUZZ ANALYSIS MOST ACTIVE CHANNELS
4,960 conversations:
12 days
FIRST TWEET : 19TH NOVEMBER 2010
70% on twitter
25% on facebook
5% on blogs
BUZZ BOOSTER: ON THE 29TH NOVEMBER 2010 THE ARTICLE
"WHAT WOULD FACEBOOK AND TWITTER SNEAKERS LOOK
LIKE?" FROM MASHABLE.COM TRIGGERED 1,800 TWEETS SENT
TO MORE THAN 4,800,000 FOLLOWERS.
ANALYSIS OF THE CONVERSATIONS TOOLS TO MEASURE AND ANALYZE
DYNVIBE PLATFORM IS DESIGNED
TO LISTEN, OBSERVE, FOLLOW,
Twi�er AND ANALYZE YOUR ONLINE
GERRY MCKAY, A UK WEB DESIGNER WORKED ON 2 Superstars
REPUTATION.
NEW VIRTUAL ADIDAS SUPERSTARS MODELS. HE
REVEALED HIS TWITTER AND FACEBOOK VERSIONS ON
THE BEHANCE WEBSITE THE 18TH NOVEMBER 2010.
Twi�er and
Facebook
Superstars
31% OUR FUNCTIONAL AND
56%
EASY TO USE PLATFORM:
IT IMMEDIATELY TRIGGERED THOUSANDS OF Facebook - MONITORES THE ONLINE
Superstars
CONVERSATIONS ON THE SOCIAL MEDIA AND AN CONVERSATIONS ABOUT YOUR
OVERALL EXCITEMENT.
13% BRAND FROM THE SOCIAL MEDIA:
BLOGS, FORUMS, NEWS, TWIVER,
UNFORTUNATELY THIS IS ONLY A CONCEPT BUT IF ONE
DAY ADIDAS DECIDES TO MAKE THEM REAL, SURE LOTS FACEBOOK, YOUTUBE AND FLICKR.
OF GEEK PEOPLE WOULD LOVE TO WEAR THEM! MORE THAN HALF OF THE CONVERSATIONS REFERS TO BOTH - PROVIDES DASHBOARDS TO
VERSIONS BUT ALMOST A THIRD OF THE STORIES EXCLUSIVELY ANALYZE TRENDS AND COMPARE
REFERS TO THE TWITTER SUPERSTARS VERSION. DATA.
Buzz monitored in English, French, German, Italian, Spanish, Portuguese, with Dynvibe pla�orm.
dynvibe Monitoring and analysing your online reputa�on www.dynvibe.com Skype : dynvibe contact@dynvibe.com