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#DySiWebinar 2@BrandyEMann@allisoule @DaveHawley33
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#DySiWebinar 3@BrandyEMann@allisoule @DaveHawley33
A Quick Question For You:
Are employees at your company active
on social media on behalf of the brand?
#DySiWebinar 4@BrandyEMann@allisoule @DaveHawley33
Why Company Communications And
Employee Advocacy Matter
Now More Than Ever
#DySiWebinar 5@BrandyEMann@allisoule @DaveHawley33
The Problem Facing Today’s Global Enterprises
Technology has changed the way we communicate
Companies need to communicate with employees in a more
personalized way that mirrors how we all interact in our
everyday lives.
#DySiWebinar 6@BrandyEMann@allisoule @DaveHawley33
Why Companies Must Evolve
Companies that transform the way they communicate
will have more connected and informed employees.
Those that fail to adapt to a modern method of communications face a
disconnected, unengaged workforce. This costs the company time and money.
Informed employees are more productive, engaged, and more likely to
become advocates for your brand.
#DySiWebinar 7@BrandyEMann@allisoule @DaveHawley33
What business challenges
was SAS facing?
#DySiWebinar 8@BrandyEMann@allisoule @DaveHawley33
Challenges SAS Needed To Overcome
Adoption to social media amongst
employees was scattered and inconsistent
#DySiWebinar 9@BrandyEMann@allisoule @DaveHawley33
Challenges SAS Needed To Overcome
Employees voiced their eagerness to become more
proficient with social media but there was a lack of
organization and training to assist them
#DySiWebinar 10@BrandyEMann@allisoule @DaveHawley33
Challenges SAS Needed To Overcome
Needed a way to strengthen the online
reputations and social influence of employees
#DySiWebinar 11@BrandyEMann@allisoule @DaveHawley33
Challenges SAS Needed To Overcome
Wanted to reward early adopters for influencing
those who weren’t convinced of the personal
and business value of social media
#DySiWebinar 12@BrandyEMann@allisoule @DaveHawley33
What Were The Goals
For The Program?
#DySiWebinar 13@BrandyEMann@allisoule @DaveHawley33
Goals Of The SAS Program
Organizational Goals for SAS:
o  Increase awareness and share of voice
o  Reinforce SAS’ infamous company culture
through online conversations
o  Use employee reach to amplify relevant
content with an authentic voice
o  Increase conversions on SAS.com
#DySiWebinar 14@BrandyEMann@allisoule @DaveHawley33
Goals Of The SAS Program
Goals for SAS employees:
o  Allow access to exclusive training courses, tools and
one-on-one coaching from social media experts
o  Strengthen individual reputations and social influence
o  Acquire tactics for consistent social media use, like
hacks, time-savers and free tools
o  Find or increase the value of using social professionally
(use it to solve problems, learn, build relationships)
#DySiWebinar 15@BrandyEMann@allisoule @DaveHawley33
How Did You Solve These Problems In
Order To Accomplish Your Goals?
#DySiWebinar 16@BrandyEMann@allisoule @DaveHawley33
Launching The SAS Program
o  Invited a small group of employees identified
as exemplary social media practitioners
o  Chose employees in 25 departments, from 25
of the 55 countries where SAS has an office
o  Aligned with existing resources/programs
(social selling, content marketing, thought-
leadership)
o  Required a 1 hour Social Media Certification
for every employee involved
#DySiWebinar 17@BrandyEMann@allisoule @DaveHawley33
How We Recruited SAS Employees To Join
Employees in Phase 1 were individually vetted and
selected based on a number of criteria, including:
o  Coachable online profiles
o  Online influence and reach
o  Social media-related job responsibilities
o  General interest in social media
#DySiWebinar 18@BrandyEMann@allisoule @DaveHawley33
Organization Of The SAS Program
o  Mandatory 1-hour eLearning, monthly
workshops, calls, and office hours
o  Started with 1% of employee base and
have since grown to over 3%
o  Choosing the right tools is important
o  Communication via weekly emails and
internal/private groups
#DySiWebinar 19@BrandyEMann@allisoule @DaveHawley33
Impact Of The SAS Program: The 140
Learned new skills & tricks
More informed of SAS guidelines & policies
More aware of SAS resources
Gained ideas to improve social media practice
Other
85%
55%
42%
81%
9%
#DySiWebinar 20@BrandyEMann@allisoule @DaveHawley33
Impact Of The SAS Program: The 140
94% of employees would recommend The 140 to colleagues
90% of employees involved improved on their social media goals
88% of all employee social chatter re: SAS’ preferred business topics comes from The 140
64 The average number of new LinkedIn connections each employee gained
62 The average number of new Twitter followers each employee added
5% The 140 rank in the top 5% of most viewed SAS employees on LinkedIn
#DySiWebinar 21@BrandyEMann@allisoule @DaveHawley33
Where Dynamic Signal Comes In
o  A common platform for ALL social sharing
o  Other employee programs needed social
content to share
o  Program leads were participating in The 140:
o  Social selling
o  Field marketing
o  Regional/global programs
o  1-hour eLearning required for seat
#DySiWebinar 22@BrandyEMann@allisoule @DaveHawley33
Results Of SAS Using Dynamic Signal
780 employees
128K Shares
82K Reactions
287M Impressions
220K Clicks
Results Since Launch – May 2015

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