A cup of coffee worth 10 dollars is what we are going to sell!
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A cup of coffee worth 10 dollars is what we are going to sell!
- 1. A cup of coffee worth 10 dollars GENERAL DIRECTOR, SHIN NAGAMURA Seesaa Vietnam is what we are going to sell!
- 2. PROFILE LOCATIONS TOKYO OFFICE 7th Floor, Shibuya Konno Bldg., 3-‐‑‒3-‐‑‒1 Shibuya Shibuya-‐‑‒ward, Tokyo, Japan KYOTO OFFICE #206, 2nd Floor, KRP 6th, Awatacho, Chudouji, Shimogyouku, Kyoto city, Kyoto FOUNDED October, 2003 FUNDING 15.1 million JPY CEO KENSAKU FUJIWARA BUSINESS AREAS Development and licensing of blog systems Smartphone application planning & development Operation of owned media
- 3. PROFILE ADDRESS HANOI OFFICE 12F, Viet A Building, Duy Tan Street, Cau Giay District FOUNDED October, 2013 FUNDING 50,000USD CEO SHIN NAGAMURA BUSINESS AREA Smartphone application planning & development
- 4. A cup of coffee worth 10 dollars is what we are going to sell!
- 5. A cup of coffee worth 10 dollars is what we are going to sell! Price of a cup of coffee: 20,000 VND Café in Vietnam
- 6. A cup of coffee worth 10 dollars is what we are going to sell! Price of a cup of coffee: 200,000 VND Intercontinental Hanoi Westlake Hotel
- 8. A cup of coffee worth 10 dollars is what we are going to sell! 『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
- 9. A cup of coffee worth 10 dollars is what we are going to sell! • For some reason, two iced coffee was served. • Two mango juices were served instead of cola. • No ash tray was served. 『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
- 10. Intercontinental Hanoi Westlake Hotelʼ’s Café
- 11. A cup of coffee worth 10 dollars is what we are going to sell! 『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
- 12. A cup of coffee worth 10 dollars is what we are going to sell! • Waiter took a memo while listening to the order, and confirmed before finishing. • Everything was brought to the table as ordered. • Ash tray was already on the table when we sat down. 『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
- 13. Differences between the two café
- 14. A cup of coffee worth 10 dollars is what we are going to sell! Question: Why were there differences between the two? １. Confirmed before finishing taking order ２. Took a memo while taking order Both are completely correct. But, there are more important things to note here.
- 15. A cup of coffee worth 10 dollars is what we are going to sell! Question: Why were there differences between the two? １. Confirmed before finishing taking order ２. Took a memo while taking order Both are completely correct. But, there are more important things to note here. Target customers are different
- 16. A cup of coffee worth 10 dollars is what we are going to sell! Ordinary café in Vietnam -‐‑‒> Vietnamese • They do not care if their order was mistaken. • It is not a problem if they can bring correct order later.
- 17. A cup of coffee worth 10 dollars is what we are going to sell! Intercontinental Hotel -‐‑‒> Foreigners • They care about mistaken orders. • Time spent to correct the order and wait for a new one is waist of time. • They do not come back to café where they make mistakes.
- 18. A cup of coffee worth 10 dollars is what we are going to sell! Coffee that worth 200,000 VND includes… • Service that fit to customerʼ’s culture and custom.
- 19. A cup of coffee worth 10 dollars is what we are going to sell! To sell 20,000 VND coffee in 200,000 VND… • Understand customerʼ’s culture and custom and adjust accordingly.
- 20. What nationalities are your companyʼ’s clients?
- 21. Japan is.....
- 22. A cup of coffee worth 10 dollars is what we are going to sell! 3,956kmJAPAN <–> VIETNAM
- 23. A cup of coffee worth 10 dollars is what we are going to sell! Japanese clients are… • Strict with schedule. • Detail-‐‑‒oriented. • Minor mistakes lose trust.
- 24. A cup of coffee worth 10 dollars is what we are going to sell! • Stick with a schedule. • Focus on small details. • Eliminate errors • Confirm everything. • Take a memo.
- 25. A cup of coffee worth 10 dollars is what we are going to sell! Adds more value to the product Generates greater profit • Stick with a schedule. • Focus on small details. • Eliminate errors • Confirm everything. • Take a memo.
- 26. In order to grow as an individual and as a company, do business by putting yourself in the mind of the customer and think about their culture and custom.
- 27. Thank you