This document discusses corporate venturing and provides a framework for how large companies can collaborate with startups. It addresses:
1. The challenges of keeping up with rapidly changing customer, market, and technology environments that put pressure on existing business models.
2. A proposed solution of a "hybrid model" using both "inside-out innovation" by upgrading the company and "outside-in innovation" through collaborating with startups.
3. A venturing framework including focus areas, configuration options, guidelines for communication and cultivation, and establishing the right mindset, means, and mandate for corporate venturing.
3. Digital
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4. Organisations are falling
behind of the rapidly
changing customer,
market and technology
1. THE CHALLENGE
CUSTOMER
MARKET TECHNOLOGY
As a result, business models are under pressure.
5. You need A FASTER CLOCK SPEED than the market.
To Win in this New World
6. Most of us are
big boats.
PAST: ‘Economies of scale’ was a competitive advantage
TODAY: In a time where technology is the leverage -
‘economies of scale’ is becoming a downside,
the big mass is making you slow
Reality is…
11. The Mothership & The Fleet
2. THE SOLUTION: A HYBRID
MODEL FOR TRANSFORMATION
12. You can launch your own speedboats,
or you can work together with existing ones.
“CORPORATE
VENTURING”
13. ARE CORPORATES EVIL?
‘they don’t understand tech, no entrepreneurs, want to kill startups,…’
NOPE
as long as the intent
and expectations are
clear…
Let go of your prejudices
14. ARE STARTUPS EVIL?
‘they think all they do is gold, don’t know how to make money, arrogant,…’
NOPE
as long as the intent
and expectations are
clear…
Let go of your prejudices
15. Corporate Venturing is already happening,
but not necessarily in the right way…
5 Bad practices
But that’s not always the case…
23. THE VENTURING FOUNDATION
Success factors of corporate venturing
MINDSET
MEANS MANDATE
“license to create impact”
“license to operate” “license to go fast”
Financials
Resources
Ambitions
Expectations
Roles
Governance
KPIs
1
24. THE VENTURING FOCUS
Why are you doing this?
INNOVATION
Controlled
‘self-disruption’
CULTURE
Change the
mindset
SCALE &
EXPAND
Entering new
markets
SPEED
Oxygen and
autonomy to
grow fast
RECRUITMENT
New talent
close to you
FINANCIAL
Potential new
income streams
& efficiency
ADVISE
Ability to pivot
around
challenges
2
25.
WHAT ARE YOU OFFERING?
MENTORSHIP
business topics
INSIGHTS
market/industry
MONEY
cash/non equity
NETWORK
clients/
investors/
marketing
INFRA-
STRUCTURE
housing/
technology
CREDIBILITY
new clients,
other investors
What’s in it for the startup?
29. KEY QUESTIONS:
- WHAT WILL HELP US TO BUILD THE
FUTURE? (TECH? SUSTAINABILITY?…)
- WHERE CAN WE ADD VALUE WITH OUR
EXPERTISE?
DEFINE YOUR STRETCH
“EXTENDED CORE”
Radical Adjacencies
“CORE“
Mothership
30. THE VENTURING FRAMEWORK
5 C’s of Corporate Venturing
COALITION
CODE OF CONDUCT
CULTIVATION
COMMUNICATION
CONFIGURATION
STRONG
COLLABORATION
3
31. COALITION
CEO
MktSales R&D IT
CORPORATE
VENTURING TEAM
BOARD
GOVERNANCE
SET THE RIGHT ROLES FOR CORPORATE VENTURING
FLEET
MANAGER
MENTORS
“INTRA MUROS”
SCOUTS CONNECTOREVANGELISTS
“EXTRA MUROS”
(GET OUT OF THE BUILDING)
33. THE GARAGE
Avoid your corporate home for the date :-)
Create a home for radical innovation…
34. Incubator Accelerator
Ideas Start-ups
VC fund M&A
Scale-ups Mature
The Garage Investment management
“Volatile Growth” “Stable Growth”
THE DIFFERENT CORPORATE VENTURING PERSPECTIVES
35. Think Big, Start Small and Scale fast
And always: kill your darlings.
36. COMMUNICATION
YOU CAN Signal the market
‘ABOVE THE RADAR’
PARTNERING WITH EXISTING STARTUP NETWORKS
SETTING UP PUSH PLATFORMS (SITE, SOCIAL,…)
ACTIVELY EVANGELIZING ON EVENTS
YOU CAN Scout for opportunities
‘UNDER THE RADAR’
BUYING FROM STARTUPS
GOING TO TECH/STARTUP CONFERENCES
FOLLOWING RELEVANT TECH/STARTUP SOURCES
38. CODE OF CONDUCT
1. BE COMMITTED, ITS NOT A GAME
2. DON’T FUCK UP THEIR CULTURE
3. BE TRANSPARENT
4. DEFAULT TO ‘YES’
5. LEAD THE WAY
6. BE A STUDENT, NOT THE TEACHER
7. PAY IT FORWARD
“Rules of engagement”
‘A Set of Shared Goals’
that work bi-directional
40. “The Accelerator Index”
0 105
TURBO-PROPELLER
Partner is a vital
element in the success
of your business.
PROPELLER
Partner is pushing you
forward and creates
new opportunities.
ANCHOR
Partner is not
pushing you forward,
stand-still.
TORPEDO
Partner has a negative
impact on your
business activities.
How much has your partner accelerated you?
41. WIN - WIN —> :-)
LOSE - LOSE —> DIVORCE
WIN - LOSE —> MISMATCH MEETING
LOSE - WIN —> MISMATCH MEETING
“The Accelerator Index”
How much has your partner accelerated you?