9. 2. One is enough
Multiple !!! suggest that
you’re really worked up.
The result is annoying at
best and toxic at worst.
10. 3. Don’t combine with
other punctuation marks
LOL and TTYL don’t
belong in business and
neither does
?!
11. 4. Consider the context
The more casual the form
of communication—text
messages, friendly emails
and blog posts—the more
flexible your writing can
be.
12. Keep it formal for
proposals, company
memos and other external
communications.
13. 5. Get personal
Sometimes it’s appropriate
to exhibit a personal
interest—say, when a
co-worker has a baby or
gets an award.
14. 5. Share your enthusiasm
As long as you’re sincere,
few people will object
to accolades like:
“Great job!” or “Well done!”
15. This presentation was adapted from our Voice Matters Blog.
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the beginning,
McKinney passionately and skillfully practiced Public Relations with a
Conscience for local, national and international organizations.
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