Holland's Theory of Career Choice suggests there are six themes - Realistic, Investigative, Artistic, Social, Enterprising, and Conventional - that can be used to classify careers and understand what motivates individuals. Each theme is associated with different characteristics like preferred activities, interests, and values that help identify suitable career options. Understanding one's dominant themes can provide insight into finding fulfilling work that is a good personality-career match.

1. CAREER CENTER
Holland’s Theory of Career Choice
Name 2 careers
What kind of What would What What TV
What do they you think may
Theme car do they be their ideal motivates shows do they
read? be found in this
drive? vacation? them? watch?
theme.
Realistic
R
Investigative
I
Artistic
A
Social
S
Enterprising
E
Conventional
C
www.studentaffairs.duke.edu/career

2. Holland’s Theory of Career Choice
Realistic Investigative
Holland’s Theory
of
Career Choice
Conventional Artistic
Enterprising Social
www.studentaffairs.duke.edu/career