Dmc takeouts 05.01.12

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Victor Dubrovin

Negócios Tecnologia

What
is
digital
all
about?
DMC
11
takeouts

January,
2011.
KYIV,
UKRAINE.
Based
on
GRAPE’s
DMC
11.

Digital
is
measurable

Digital
is
complex

Digital
is
frank

“Trust
your
guts”

Tricks
&
cheating
pay
back.
But
the
same
way
genuine
staﬀ
works.

OLD
SPICE.
SMELL
LIKE
A
MAN,
MAN

Please
click
here
to
visit
the
page
with
the
video-‐case.

Control
and
ubiquitous
social
buzz
are
inverse.

Coverage

Earned
media

Paid
media

Owned
media

Value
&
Trust
Control

Nobody
waits
for
your
message

$
Media
x x
Idea Execution

Attention Engagement Engagement

You
can
buy
people’s
eye-‐balls
but
their

hearts
you
can
only
earn.

“What
you
give
is
what
you
get”

So
the
goal
is
to:
Make
people
happier

People
are
responsive
only
to
Wii
FM
-‐

What’s
in
it
For
Me
Entertainment

Storytelling Value Education

Utility

EDUCATION
&
ENTERTAINMENT

Please
click
here
to
visit
the
page
with
the
video-‐case.

UTILITY

Please
click
here
to
visit
the
page
with
the
video-‐case.

Be
obsessed
with
your
clients.

Elaborate
each
step
of
user

experience.

TARGET.
VIDEO
GAME
ADVISOR

Please
click
here
to
visit
the
page
with
the
video-‐case.

Idea
is
the
king

Content
is
the
king

Execution
is
the
king

You
can
create
magic
anywhere...
or
better
everywhere
at
the
same
time)

Idea
is
the
king

Please
click
here
to
visit
the
page
with
the
video-‐case.

Execution
is
the
king

Please
click
here
to
visit
the
page
with
the
video-‐case.

Idea
+
Execution

Please
click
here
to
visit
the
page
with
the
video-‐case.

And
ﬁnally...

“You
won’t
win
a
championship
with
a
bad

forward,
bad
goal-‐keeper
of
even
a
bad
doctor”

Collaboration
&
integration
of
all
the
parties
are

vital
prerequisites
for
success.

Generosity

Passion

Thoroughness

Eﬀorts Happy
people
=
Cooperation Grateful
people

Yeah,
yeah,
we
know,
Captain
Obvious
helped
us.)

Take
Care!
Contact
us:
Vladimir
Smirnov Victor
Dubrovin

UX
director Business
Development
Director

+38
067
961
96
61 +38
067
292
00
64
vladimir.smirnov@aimbulance.com victor.dubrovin@aimbulance.com

Special
thanks
to
GRAPE
for
the
great
event!

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Dmc takeouts 05.01.12

1. What is digital all about? DMC 11 takeouts January, 2011. KYIV, UKRAINE. Based on GRAPE’s DMC 11.

2. Digital is measurable Digital is complex Digital is frank

3. “Trust your guts” Tricks & cheating pay back. But the same way genuine staﬀ works.

4. OLD SPICE. SMELL LIKE A MAN, MAN Please click here to visit the page with the video-‐case.

5. Control and ubiquitous social buzz are inverse. Coverage Earned media Paid media Owned media Value & Trust Control

6. Nobody waits for your message $ Media x x Idea Execution Attention Engagement Engagement You can buy people’s eye-‐balls but their hearts you can only earn.

7. “What you give is what you get” So the goal is to: Make people happier

8. People are responsive only to Wii FM -‐ What’s in it For Me Entertainment Storytelling Value Education Utility

9. EDUCATION & ENTERTAINMENT Please click here to visit the page with the video-‐case.

10. UTILITY Please click here to visit the page with the video-‐case.

11. Be obsessed with your clients. Elaborate each step of user experience.

12. TARGET. VIDEO GAME ADVISOR Please click here to visit the page with the video-‐case.

13. Idea is the king Content is the king Execution is the king You can create magic anywhere... or better everywhere at the same time)

14. Idea is the king Please click here to visit the page with the video-‐case.

15. Execution is the king Please click here to visit the page with the video-‐case.

16. Execution is the king Please click here to visit the page with the video-‐case.

17. Idea + Execution Please click here to visit the page with the video-‐case.

18. And ﬁnally... “You won’t win a championship with a bad forward, bad goal-‐keeper of even a bad doctor” Collaboration & integration of all the parties are vital prerequisites for success.

19. Generosity Passion Thoroughness Eﬀorts Happy people = Cooperation Grateful people Yeah, yeah, we know, Captain Obvious helped us.)

20. Take Care! Contact us: Vladimir Smirnov Victor Dubrovin UX director Business Development Director +38 067 961 96 61 +38 067 292 00 64 vladimir.smirnov@aimbulance.com victor.dubrovin@aimbulance.com Special thanks to GRAPE for the great event!

Dmc takeouts 05.01.12

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