The Dublin Convention Bureau held a breakfast briefing at the Honorable Society of King's Inns. The Bureau secured over 15,000 delegates so far in 2015, bringing in €21.3 million. Most of the Bureau's business won so far in 2015 has been from associations, with 17 association events compared to 10 corporate events. The briefing covered the Bureau's digital discovery and relationship management strategies, including responsive website design, blogs, and an after-sales planner's toolkit. The Destination Dublin initiative was also discussed, which aims to reinvent Dublin's image and focus on visitor experiences like outdoor activities, culture, and history. Upcoming events like Meet in Ireland 2015 were highlighted, and attendees were encouraged to get involved through the Bureau

1. DUBLIN
CONVENTION
BUREAU
Breakfast Briefing
#meetDCB
The
Honorable
Society
of
King’s
Inns

2. / SAM JOHNSTON
DUBLIN CONVENTION BUREAU

3. 15,792DELEGATES
= 21.3€
MILLION
/ BUSINESS WON
YEAR TO DATE

4. / BUSINESS WON BY YEAR
23 15 3 2 1

5. 27ASSOCIATION
/ BUSINESS WON
ASSOCIATION V CORPORATE
17CORPORATE

6. / CVENT

7. / CVENT

8. / 2015 ACTIVITIES
31 6 17 195
1 36 12

9. / MEET DUBLIN IN LONDON

19. / CIARAN MCLOONE

20. Discovery
Rela<onship
Management
AAer
Sales
Care
Conversion

21. / DISCOVERY
RESPONSIVE DESIGN

22. / DISCOVERY
PARTNER LISTINGS

23. / DISCOVERY
SITE NAVIGATION
Home
Why
Dublin
Associa<ons
Corporate
Mee<ngs
Incen<ves
Find
a
venue
Let
us
help

24. / CONVERSION
LIVE CHAT

25. / RELATIONSHIP MANAGEMENT
BLOG
THEMES
•
World
Class
Product
•
DCB
Supports
•
Des9na9on
Appeal
•
Business
Reputa9on
•
Unique
Experiences
•
Success
Stories

26. / RELATIONSHIP MANAGEMENT
BLOG

27. / RELATIONSHIP MANAGEMENT
MEET THE TEAM

28. / AFTER SALES CARE
PLANNERS TOOLKIT

29. / CHANNELS
•
SEO
•
PPC
–
Adwords,
Display,
Remarke9ng
•
Content
Marke9ng
Strategy
•
Email
Marke9ng
•
Social
Media

30. / HELEN MCDAID
DESTINATION DUBLIN
PROGRAMME MANAGER

31. / DESTINATION DUBLIN
A STRATEGY FOR GROWTH

32. / THE VISION
To re-invent Dublin from a city
that is defined by mainly as a
alcohol fuelled party city to a
‘must visit’ destination with an
evolving breadth and depth of
stimulating experiences to see
and do.

33. / DUBLIN 2015
Dublin is the vibrant capital city
bursting with a variety of
surprising experiences – where
city living thrives side by side
with natural outdoors

34. VISITOR EXPERIENCES
4 THEMES

35. / EXTRAORDINARY DAYS &
HAPPENING NIGHTS
Hang out with the locals in vintage kitch cocktail
bars, visit quirky art galleries or clear the cobwebs
with a city centre high octane activity.
An array of mouth-watering restaurants, hidden
cultural gems and snugs in old world pubs await
you. Check out the cool live music and dance
scene and the funky festival calendar. Dublin -
cosmopolitan capital with a vibrant, unique and
colourful personality.

36. / LIVING BAY
Dublin’s charming coastal villages are within a
stone’s throw of the city centre. An abundance of
outdoor activities, seaside strolls and cliff top hikes
await you. Or want something more relaxing? Let
trendy cafes, mouth-watering seafood restaurants
or cultural gems tempt you! Meet the locals at
artisan food markets, at literary and artistic
festivals or in the village pub.
Dublin - a capital with a captivating coast!

38. / CITY OF WORDS
Words are the very fabric of our capital city. from
bono to sebastian barry, beckett to seamus
heaney the city is synonymous with writers, living
and dead. check out our inspiring museums,
libraries, antique book shops, world class theatres
and attractions. if it is festivals you are looking for
– fringe, traditional or funky– it is all here waiting
for you. dublin - where words are really brought to
life.

39. / DUBLIN STORIES –HIDDEN
UNTOLD
Ancient tombs and monuments, fortified barracks
and castles, museums and gardens of
remembrance, around every corner of the city is a
story, hidden and untold. From rebellion to rising,
from parliaments to peaceful times, relive our
history through discovery trails, tours and
commemorative festivals. Dublin - a capital with an
eye on the past and a vision of the future.

40. / DUBLINE

41. • REBELLION
• ECHOES OF WAR
• STORY OF DUBLIN
• EMPIRE
/ DUBLIN DISCOVERY
TRAIL

42. FESTIVALS
SIGNATURE DUBLIN EVENTS

44. / GET INVOLVED
• Networking events
• visitdublin.com
• Digital content
• Breakfast briefings
• Workshops
• LinkedIn group

45. !
#LOVEDUBLIN
!

46. / SAM JOHNSTON
DUBLIN CONVENTION BUREAU

47. / LOOKING AHEAD

48. / MEET IN IRELAND 2015

49. / SEÁN AYLWARD
THE HONORABLE SOCIETY
OF KING’S INNS

50. DUBLIN
CONVENTION
BUREAU
Breakfast Briefing
#meetDCB
The
Honorable
Society
of
King’s
Inns