Export Opportunities in Jordan, Lebanon and Syria

Export Opportunities in
Jordan, Lebanon and Syria

Points to be covered today
• Jordan, Lebanon, & Syria in Key Figures

• Countries SWOT Analysis
•Country risk
• Imports to Jordan, Lebanon & Syria

• Rules & Regulations

• Trading in Jordan, Lebanon, and Syria

• How to succeed
• Case Studies

in Key Figures

Key Figures
Description Jordan Lebanon Syria
Population 6,407,085 4,125,247 22,198,110

Size 89,342 sq km 10,400 sq km 185,180 sq km

GDP (exchange $22.82 billion $33.04 billion $54.99 billion
rate)

GDP (per capita) $5,300 $13,100 $4,600

Oil Export 0 bbl/day 0 bbl/day 155,000 bbl/day

Import $12.31 billion $16.25 billion $13.1 billion

Major Ports Port Al Aqabah Port of Beirut, Port of Port Latakia, Port
Tripoli Tartus

Jordan
Strength Weaknesses

• The SETP (Social and Economic • Threats to Safety and Security, Medical
Transformation Programme) includes a Facilities and Health Information, Medical
wide range of initiatives such as human Insurance, and Traffic Safety and Road
resources development and regulatory Conditions.
reform
Opportunities Threats

•Recognition at the highest levels for the •Jordan does not yet have a formal
need to change innovation policy and innovation policy
programs.

Lebanon
Strength Weaknesses

• A small number of excellent private • An inability of public sector
sector educational institutions, with organisations to move into high gear for
strong vision and leadership, with a will to development
increase their role in the economy and
with the ability to attract the support of
industry
• Build upon the leadership of key A failure to develop an adequate
industry and professional associations population of managers able to lead
such as Association of Lebanese change and grow in an international,
Industrialists (ALI), the Chamber of competitive business environment where
Commerce , Industry & Agriculture success will relies on innovative
(CCIAB) and the Professional Computer approaches to markets and business
Association (PCA). organisation at both the company and
supply chain level

Syria
Strength Weaknesses

• Syria has certain natural advantages in • Businesses and business people have
terms of mineral deposits and fertile land. had little or no exposure to a competitive
Nevertheless agricultural production is international business environment, to
constrained by issues such as modern practices in finance,
desertification and the supply of fresh management, human resource
water. development or international trade

• The last few years have seen a • Innovation is about risk taking and
burgeoning of reform related activities in requires appropriate forms of finance.
Syria. This would seem to indicate Innovation in specific sectors may need to
openness to new ideas and a general be accompanies by innovation in
appetite for change. matching forms of finance to be feasible.

Country risk Jordan Lebanon Syria
summary
Sovereign risk Stable Stable Stable

Currency risk Stable Stable Stable

Banking sector risk Stable Stable Stable

Political risk Looming Reduced after the Political and
parliamentary formation of a new economic pressure
election government from the US
Economic structure High level of public Massive public debt Limiting fiscal
risk debt stock revenue

Imports to

Regional Product and Service Demand
• Jordan food import average yearly growth is 24%.
• Lebanon food import average yearly growth is 22%.
• Syria food import average yearly growth is 28% .
• Demand from the Middle East for luxury goods remains strong regardless
of the global economic misery.
• The regional report in public and private construction is fuelling.
• Growing demand for the full range of stone products and stone
technology.
• Demand is increasing for marble, granite, stone derivatives, travertine as
well as cutting, handling and finishing machinery.
• The demand on the hospital’s medical services has increased, hospitals are
often overcrowded and has limited resources.
• There is a strong and growing demand for software and other IT solutions.

Overview on imports

Jordan Lebanon Syria
Commodities crude oil, petroleum, cars, medicinal machinery and
machinery, products, clothing, meat transport equipment,
transport and live animals, food and livestock,
equipment, iron, consumer goods, paper, metal, chemicals,
cereals textile fabrics, tobacco, plastics, yarn, paper
electrical machinery and
equipment, chemicals

Top Partners Saudi Arabia 18%, China 9%, U.S 9%, Italy Saudi Arabia 11.7%,
China 11%, USA 7% 8%, France 7%, Germany China 8.7%, Russia 7.5%
UAE 2.35% 7%, Saudi Arabia 2%
UAE 2%
Electricity 200 million kWh 1.114 billion kWh 1.4 billion kWh
Imports
Oil Imports 108,200 bbl/day 86,750 bbl/day 58,710 bbl/day

Country import trends per sector
35
30
25
20
15 Jordan
10 Lebanon
Syria
5
0
Animals & Food & Mineral chemical or Plastics &
Vegetables Beverage products Allied Rubber
products

18
16
14
12
10
8 Jordan
6
Syria
4
Lebanon
2
0
Wood & textile Stone Plaster Base Metal Precioius
Wood Pulp Cement Stones
Glass

16
14
12
10
8 Jordan
6 Syria
Lebanon
4
2
0
Machinery & Vehicles Various Optical &
Electricals Manufactured Medical

Key Distributors in the region

Country Food Distributors Other distributors

Jordan Gulf Food Products Company Abu Shakra Trading Agency

Lebanon Obegi Group Georges Abou Adal et Cie

Syria MAS Distribution Company Attar Group

•Whole distributors list and other key information
available at TradAR

Rules & Regulations
Country Quality Customs Exempted Products
Organisation from Tariff Duty :
Jordan Jordan institute -Commercial invoice -Member of Greater
for standards -Certificate of origin Arab Free Trade
and metrology -Packing list Area (GAFTA)
(JISM) -Certified by the National U.S-Arab
www.jism.gov.jo Chamber of Commerce
Lebanon Qualeb -Original invoices for the goods - Member of Greater
www.qualeb.org -Country of origin Arab Free Trade
-Certified by a Foreign Chamber of Area (GAFTA)
commerce
Syria Trade directorate -Valid import license -Member of Greater
of technical -Commercial invoice in triplicate Arab Free Trade
affairs, Quality copies Area (GAFTA)
and labs -Certificate of origin
www.syrecon.org -Packing list

Trading in Jordan, Lebanon and Syria

Exporting to Jordan, Lebanon and
Syria

Exporting to Jordan, Lebanon and Syria
Other than buyer matchmaking it can be through

1. A Local agent:
• Standard format for agreement
• Procedure to register an agency

2. Establishing an office :
• Types of activities prohibited for non-Local
• Cost of Investment (Downtown: $3000-$6000)
• Procedure to form the investment

3. Outsourcing Lead Generation Services (Generating
potential clients through tele-marketing campaigns).

How to succeed in Jordan,
Lebanon and Syria

Success Factors
• Right partner
• Investment in Time and Money
• Products Competitive Edge
• Communications with buyers
• Market Presence
• Clarify the word “Quality”
• Full preparations

Case Study #1
• Client:
Maderas Menur, a very well known company that is devoted to the
transformation of a natural, noble raw material: wood.
• Situation:
Need for potential partners and distributors in the UAE.

• Objective:
Generate qualitative leads with detailed profile and meet deadlines
• Results:
TradAR runs a Lead Generation campaign that successfully results with 6
qualified partners/distributors (e.g. Dar Al Rokham Company , Khalifa Juma Al
Nabooda Group , ACTCO General Contracting Company...)

Case Study #2
• Client:
Global leader in IT & Software solutions.
• Situation:
Need for continuous Lead Generation project in 9 countries across the
Levant, GCC & North Africa.
• Objective:
Generate qualitative leads with detailed profiles & meet deadlines.
• Results
TradAR runs Tele-profiling & Lead Qualification campaigns that
successfully “feeds” the pipeline for ongoing sales of Software solutions.

Export Opportunities in Jordan, Lebanon and Syria

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