Duane Holland

London, United Kingdom United Kingdom

Creative Strategy Director @ DH READY

Advertising / Marketing / PR

// MY PERSPECTIVE // ' BRANDS LIKE YOU & ME' Brand culture has changed. In today's transparency economy, it's even more important for brands to add a unique value to the world in which they exist. My theory is that brands need to become more humanised. Whether it's reliability (brand promise), spontaneity (real-time marketing), listening (buzz monitoring) or even loyalty (CRM), whatever channel or tool you adopt as part of your comms arsenal, the only way brands will really build long-term affinity is by becoming like you and me. Let's talk. Duane