Protein-fortified food & beverage market opportunities Protein is a macronutrient that is growing in appeal and demand in today’s market. Consumers of all ages recognize its benefits in muscle health, weight and energy management and actively seek it in the foods they buy. Here some facts about proteins

1. DUPONT NUTRITION & HEALTH
Protein-fortified food & beverage market opportunities
Protein is a macronutrient that is growing in appeal and demand
in today’s market. Consumers of all ages recognize its benefits
in muscle health, weight and energy management and actively
seek it in the foods they buy.PROTEIN
PROTEIN IS IN DEMAND1
of consumers try to consume a certain amount or as much protein as possible daily.
CONSUMERS RECOGNIZE PROTEIN’S MANY BENEFITS1
WHO’S FOCUSED ON PROTEIN: MILLENNIALS,
EDUCATED CONSUMERS, WOMEN
50%
Very important/somewhat important:
91% 87% 76% 72% 63%
Protein in diet Builds muscle Recovery from exercise Feel full Weight loss
of Millennials claim
to be focused on
increasing protein.2(age 18-29)
of Millennials use
protein powders
once a weekor more.2
of consumers consider protein when
making decisions about food purchases,
with women and highly-educated
consumers indexing higher.3
58%

2. DuPont Nutrition & Health offers a wide range of soy proteins — plant-based, high-quality and economic
proteins with proven health benefits. Find out how you can capitalize on today’s market opportunities
in protein at www.danisco.com/protein
PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108
HO4544-1US•06.15
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de Nemours and Company or its affiliated companies.
SOURCES: 1
International Food Information Council Foundation, 2014 Food & Health Survey
2
“An In-Depth Look at Consumer Views on Protein & Carbohydrates,” Health Focus International, September 2014
3
IFIC, 2013 & 2014 Food & Health Survey
CONSUMERS ARE LOOKING FOR “HEALTHY” SOURCES OF PROTEIN2
CONSUMERS BELIEVE IT IS IMPORTANT TO CONSUME PROTEIN
THROUGHOUT THE DAY2
38%
62%
82%
18%
48%
52%
74% 76%
26% 24%
39%
61%
Not importantExtremely important
Early morning: Mid-morning: Mid-afternoon:Afternoon: Evening: Late evening:
72%Assess the healthfulness of a protein based on its source
46%Prefer to consume a combination of proteins,
plant- and animal-based
30%Have no preference where their
protein comes from, as long
as they get enough
?