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DUPONT NUTRITION & HEALTH
Fiber-fortified food & beverage market opportunities
In today’s market, fiber enjoys strong awareness and is perceived as a nutrient that
delivers important health benefits. However, many consumers don’t get enough fiber
in their diets. With high dietary need and positive awareness, demand for high-fiber
fortified foods and beverages will remain strong.FIBER
CONSUMERS BELIEVE FIBER IS IMPORTANT TO A HEALTHY DIET1
CONSUMERS ASSOCIATE FIBER WITH IMPORTANT HEALTH BENEFITS2
85%Digestive health
72%Weight management
52%Heart health
of consumers relate fiber intake to a healthy diet.94%
DuPont Nutrition & Health offers fiber solutions that can help you capitalize on consumer awareness and
demand for high-fiber foods and beverages. Our Litesse®
Polydextrose is a highly versatile source of fiber
that provides excellent tolerance and proven satiety benefits. Fibrim®
Soy Fiber, derived from the soybean
cotyledon, provides the benefits of both insoluble and soluble fibers. Find out how you can capitalize on
today’s market opportunities in fiber at www.danisco.com/fiber
PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108
HO4543-1US•06.15
Copyright © 2015 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont™ and all products denoted with ® or ™ are registered trademarks or trademarks of E.I. du Pont
de Nemours and Company or its affiliated companies.
SOURCES:	 1
“An In-depth Look at Consumer Views on Protein and Carbohydrates,” Health Focus International, September 2014
	 2
International Food Information Council Foundation, 2013 Food & Health Survey
	 3
King, et.al, “Trends in dietary intake in the United States, 1999-2008”, J Acad Nutr Diet. 2012 May; 112 (5) 642-8
	 4
IFIC 2013 & 2014 Food & Health Survey
	 5
Health Focus International, 2013
	 6
IFIC 2014 Food & Health Survey
MOST CONSUMERS WOULD BENEFIT FROM CONSUMING MORE FIBER
CONSUMERS ARE LOOKING FOR FIBER
On average, consumers ingest 15 grams of fiber daily, only 60% of the Recommended Daily Intake of 25 grams.3
60% RECOMMENDEDDAILYINTAKE
15g 25g
of consumers express some
concern regarding getting
enough fiber in their diet.5
are trying to get a certain
amount or as much fiber
as possible in their diet.6
53%
84%
considered fiber when making a food purchase in
the last 12 months, with women, educated and older
consumers expressing higher levels of consideration.4
60%

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Dietary fiber Infographic

  • 1. DUPONT NUTRITION & HEALTH Fiber-fortified food & beverage market opportunities In today’s market, fiber enjoys strong awareness and is perceived as a nutrient that delivers important health benefits. However, many consumers don’t get enough fiber in their diets. With high dietary need and positive awareness, demand for high-fiber fortified foods and beverages will remain strong.FIBER CONSUMERS BELIEVE FIBER IS IMPORTANT TO A HEALTHY DIET1 CONSUMERS ASSOCIATE FIBER WITH IMPORTANT HEALTH BENEFITS2 85%Digestive health 72%Weight management 52%Heart health of consumers relate fiber intake to a healthy diet.94%
  • 2. DuPont Nutrition & Health offers fiber solutions that can help you capitalize on consumer awareness and demand for high-fiber foods and beverages. Our Litesse® Polydextrose is a highly versatile source of fiber that provides excellent tolerance and proven satiety benefits. Fibrim® Soy Fiber, derived from the soybean cotyledon, provides the benefits of both insoluble and soluble fibers. Find out how you can capitalize on today’s market opportunities in fiber at www.danisco.com/fiber PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108 HO4543-1US•06.15 Copyright © 2015 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont™ and all products denoted with ® or ™ are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliated companies. SOURCES: 1 “An In-depth Look at Consumer Views on Protein and Carbohydrates,” Health Focus International, September 2014 2 International Food Information Council Foundation, 2013 Food & Health Survey 3 King, et.al, “Trends in dietary intake in the United States, 1999-2008”, J Acad Nutr Diet. 2012 May; 112 (5) 642-8 4 IFIC 2013 & 2014 Food & Health Survey 5 Health Focus International, 2013 6 IFIC 2014 Food & Health Survey MOST CONSUMERS WOULD BENEFIT FROM CONSUMING MORE FIBER CONSUMERS ARE LOOKING FOR FIBER On average, consumers ingest 15 grams of fiber daily, only 60% of the Recommended Daily Intake of 25 grams.3 60% RECOMMENDEDDAILYINTAKE 15g 25g of consumers express some concern regarding getting enough fiber in their diet.5 are trying to get a certain amount or as much fiber as possible in their diet.6 53% 84% considered fiber when making a food purchase in the last 12 months, with women, educated and older consumers expressing higher levels of consideration.4 60%