Knowledge has become a marketable commodity, though intangible thanks to Knowmatics which facilitates mass production of knowledge by taking to account the need of the end-users. Knowledge Marketing is going to redefine Education, Scientific Research. Training, Practising Professions and also all social production processes besides Culture.

1. KNOWLEDGE PRODUCTS MARKETING:
INDUSTRIALIZATION AND
COMMERCIALIZATION
OF KNOWLEDGE
DR. RAJU M. MATHEW

2. KNOWLEDGE ACCESSIBILITY
AND EMPOWERMENT
 For the absence of the suitable
tools, systems, methods and technology to
industrialize and commercialize the
production, marketing and consumption of
knowledge, divinity has been attributed to
knowledge.
 Access and use of knowledge have been left to
the idiosyncrasies of individuals. Over 80% of
the humanity has been denied the access and
application of knowledge, for, knowledge
empowers the poor and marginalized, especially
the youth and women.

3. KNOWLEDGE
FOR THE CHOSEN PEOPLE
 Attributing divinity to knowledge is a strategy to deny
the access of knowledge to the millions of common
people based on the ideology of ‘chosen people’
which is the basis of Fascism.
 The existing education systems all over the world
have been founded on the ideology of ‘chosen
people’, that is, knowledge is meant for the selected
few and not for the common people.
 As a result quality school education and higher
education become the exclusive privilege of the
chosen few and not meant for the common people.
Quality education is getting unaffordable to the
millions of children and youth all over the world so as
to keep them weak and subservient .

4. KNOWLEDGE PRODUCTS
 The only way to make knowledge accessible to the entire
humanity and to increase its production and consumption is
to treat knowledge as products for mass
consumption, industrial production and global marketing.
 On this premise, Mathew in 1984 formulated his two theories
of knowledge : the theory of knowledge consumption -
production correlation and the stage theory of knowledge
consumption-production growth, after developing the
methodological tools to treat knowledge as a product for
mass consumption, industrial production and global
marketing.
 They got published from Moscow in 1984 by the USSR
Academy of Sciences for the FID Committee on Research on
the Theoretical basis of Information Science. Now they are
known as ‘Mathew’s Theories of Knowledge’. They became
the basis of Knowmatics in which Knowledge Industry has
been built up.

5. SYSTEM, TECHNOLOGY AND
BUSINESS MODEL
 Mathew, after conducting research for more than twenty
five years, developed the system, technology and
business model for the mass and industrial production
and global marketing of knowledge products –
knowledge modules, packages and solutions.
 When knowledge is produced and marketed on an
industrial and commercial basis, a ten fold increase in
the accessibility and application of knowledge on a
global basis at one tenth cost can be made possible.
 This is the beginning of a New Revolution in School and
University Education, Scientific Research, Professional
Practices besides getting almost all social production
processes knowledge-intensive and thereby greater