Personal Information
Organização/Local de trabalho
Toronto, Canada Area Canada
Setor
Advertising / Marketing / PR
Sobre
A seasoned Direct and Digital marketing professional with a foundation in marketing technology and insights. I am currently Partner/VP of Insights and Technology at Conversion. I manage conversions technology platform development including: Mobile, Social and Web. In addition I work with many of our large clients on database, loyalty and lead generation marketing initiatives.
As part of my role I developed and run the ongoing management of the Conversion Index Marketing Strategy tool. The Conversion Index™ is a robust measure of a brand’s ability to attract, engage and ultimately convert to sale today’s search enabled, socially-connected consumers, customers and clients. Over 250 digita...
Marcadores
mobile marketing
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