A Spanish-speaking lead contacts a company using Drift. In the past, the company would scramble to find someone who speaks Spanish, but now the Drift Platform includes Babel Bot, which can automatically translate conversations. Drift has launched as an open platform, allowing developers to build bots, integrations, and custom reporting tools on top of the Drift system. This will provide more functionality for customers and exposure for partners' apps via Drift's new App Directory.

2. Hypothetical for you: A lead drops
by your site and asks a question in a
language no one at your company is
fluent in. What do you do?
Chelsea Ward 9:20 AM
hola, ¿me puede ayudar a elegir un plan para comprar?

3. The traditional approach: Scramble!

4. Yes, please translate
Babel Bot 9:20 AM Only visible to your team
It looks like this user is speaking Spanish. Here's a translation:
Hi, can you help me choose a plan to buy?
Want me to help translate the rest of the conversation?
No Thanks
But now, with the launch of the Drift Platform,
there’s a bot for that.

5. We call it Babel
Bot, and our
developers built
it on top of Drift
(using the Google
Cloud Translation
API).

6. And now your developers — as well as the
5,000+ companies in the marketing tech
space — can build on top of Drift too.

7. As of today, Drift is officially
an open platform.
We strongly believe that opening up our
doors for developers to build amazing apps
on top of Drift will give our customers even
more opportunities to succeed.

8. What can you build with Drift?
bots integrations
analytics &
reporting

9. bots integrations
analytics &
reporting
What can you build with Drift?
Beep. Bop. Boop.
Now anyone can build their
own conversational bot.

10. bots integrations
analytics &
reporting
What can you build with Drift?
We’ve always played well
with others, but now anyone
can integrate with us.

11. bots integrations
analytics &
reporting
What can you build with Drift?
We don’t hold your data
hostage. You’re free to use
it to build custom reporting.

12. For customers, the
Drift Platform makes it
easy to add additional
functionality to Drift,
and to integrate with
your favorite apps.

13. For potential partners,
the Drift Platform offers
the opportunity to get
your app in front of
50,000+ businesses via
our new App Directory.

14. So, to all you salespeople and marketers:
Tell your friends on the engineering team
that the Drift Platform is officially OPEN.
We can’t wait to see what they’ll build.

15. And here’s something to help
motivate people:
For the first 10 partners to build
on the Drift Developer Platform,
our marketing team will be your
marketing team. We’ll help you
promote your new app, throwing
the full power of the Drift
marketing team behind it. ⚡⚡⚡

16. Ready to start
building with Drift?
Click here to learn
more about the Drift
Platform.

17. Learn why thousands of businesses are using
Drift to generate leads and close deals faster.