1. Drew Carter
GCEP/TRMA 585: Developing A
Professional Online Identity Spring 2013

2. Online Identities, Personal Branding, Social
Media

3. Drew Carter
School Counselor
M. ED
www.linkedin.com/pub/drew-carter/1b/672/1aa/
•Understanding the importance of managing your digital identity
•I enjoyed the form discussion and various links to mental health/counseling
•LinkedIn as a great way to network and connect with other professionals
Using a resource like LinkedIn is helpful because your can brand your self and make it
easier to be found for professional reasons. It is important to use great discernment
when having an on-line identity. Photo’s or posts on social networking sites and blogs
can easily be found, that is why it’s important to maintain netiquette (Proper Internet
etiquette) so that your personal life is separate from your professional identity.
“I know and understand how much our society revolves around technology. What I found ironic is
that the same week we start this course one of the most publicized internet frauds happened. The
Manti Taeo and his fake on-line girl friend became public. “

4. Online Privacy
• http://youtu.be/7YvAYIJSSZY
With great power comes great responsibility.
• Cyber education is becoming a necessary part of
socialization.
• There is an ambiguous societal criteria for responsible
internet and on-line behaviors.
• There is a growing spectrum on how to navigate the on-line
world and protect your personal identity.
• The real question is, who is responsible for teaching online
values?
• How do we educate our society to protect themselves from
identity theft or attack?

5. Twitter #GCEP585
Feb 10 2013 Welcome to the TWITTER SPHERE
The Twitter +
• Efficient way to mass communicate
• Stay connected to current events
• The use of # to connect
http://www.youtube.com/watch?
v=uCE3w0FmBsA&feature=share&list=UUpg-U3_G3ZVck6QO6uhW_OA
Vey Helpful Tutorial
• My Twitter Feed
https://twitter.com/Drew17Carter

6. Professional Facebook Pages
Facebook facts and staggering statistics
• Facebook has so many users that it would be the 3rd largest country.
• 1-5 Divorces end because of Facebook
• FB lacks the professional integrity of LinkedIn or Google
• Facebook is a Social Network sight
• From my Week #1 Discussion
“I gave up facebook, youtube, and other on-line things because I found
myself just wasting time that could be used for things more productive. I
was a frequent user of facebook and I found it is the best way to stay in
touch with friends as well as stay in touch with all the young people I have
worked with over the years. “

7. Google Plus (G+)
Google Plus Pluses
Comprehensive features
CHROME Package
• Video/Chat/Messaging
• Alerts
• Professional quality
• Consolidates ALL NETWORKING
• User Friendly
• The best Search Engine
•Google is my preferred site!!!!

8. Blogs: Blogger, WordPress, Tumblr
• I am not a blogger but I do see the value of
blogging, wordpress & Tumbler
• Blogs are a great resource for counseling
• I used Google as my default search engine,
I found Google to be better for research
• My wife uses Blogs and has encouraged me
to do so

9. Learning from Mental Health Professionals
& Organizations
• Social media gives us the opportunity to connect with top
professionals.
• This is another great way to network and to connect to others
within the counseling profession
The MHP I followed the closest via twitter
• Julie Hanks @julie_hanks
• Kim Garst @kimgarst
• Since I am a school counselor, I follow ASCA
http://www.schoolcounselor.org

10. Managing your online identity
• Three important things…
• As a professional, it is important to manage your
on-line identity
• Maintain appropriate boundaries between your
personal and professional life
• Keeping a professional boundary between you and
your clients
• Hootsuite is a great resource to help you manage
your identity http://hootsuite.com/

11. Portfolios & profiles
http://about.me/drew.carter

12. Curation Tools: Scoop.it/Pinterest
social media ethics for therapists
• I gave in and created a Pintrest board
http://pinterest.com/drew17carter
• I liked the scoopit format and the way the pages
are set up, they look sharp and professional. It was
easy to navigate and I was able to sift through the content
with ease.
• Like any search engine, it can be a overload of information.
This tends to lead me away from my original search goals.
Sometimes I discover new and interesting things and other
times I loose my way and waste time on things I wasn't
intending to research.

13. Websites & Domain Names
• Go Daddy has used their marketing scheme to their
advantage. They have advertised to the younger generations
and have made very publicized adds air on the Super Bowl.
They have put their name out in front for everyone to see.
• I liked Square space. I was easy and I really liked how the
pages looked.
• The sitewizard .com website is a great place for someone like
me. If I needed to develop a comprehensive website for a
business this would be a great tool for me. It lays out all the
steps and features. It was easy to get started. I will hang onto
this resource and access it if I ever need to develop a
professional comprehensive website.

14. Making A Difference
Goals & Strategies
With great power comes great responsibility
• Using technology and social media to reach your client base is an effective tool.
My GOAL:
• To become more technologically proficient and develop my GOOGLE
account as my vehicle in the navigating the vast frontier of the world wide
web.
Strategies
• Use great discernment when having an on-line identity.
• Maintain netiquette (Proper Internet etiquette) so that your personal life is
separate from your professional identity.

15. SlideShare
• Slide share is one of the best new tools I learned in
this course.
• I like how you can get comments and feed back
• User friendly and easy to access
• A great way to share your presentation with
colleagues and other professional

16. Final thoughts
• This class was great because it forced me to try a variety of
social media cites
• I became a Twitter follower and created a Pintrest account.
• I developed a broader understanding of technology and its
uses within my profession
• I was able to expand my professional network
• As a school counselor , I want to teach students and parents
about the importance of your on-line identity
• I want to continue to gain more knowledge, skill and savvy
with technology to use within my profession