Conozca a fondo las características y beneficios que haced de Dremel un verdadero referente en el mercado de herramientas eléctricas y accesorios.

1. Power Tools
Internal | PT/MK-Bachmann | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
1

2. esta cambiando …
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 2

3. Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
3
Somos una herramienta
complementaria

4. Complementamos el trabajo de las herramientas
manuales y eléctricas.
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 4

5. Generando
Mayor Productividad
Mayor Rendimiento
Óptima Terminación
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 5

6. Esto quiere decir sumamos nuevos usuarios …
Antes solo teníamos hobbistas, artesanos, artistas …
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 6

7. Ahora agregamos nuevos usuarios…
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
7
Plomeros
Gasistas
Carpinteros
Electricistas
Instaladores
en general.

8. Entonces tenemos dos grupos de usuarios con
necesidades diferentes …
Artistas. Artesanos, hobbistas etc Instaladores, plomeros, carpinteros, etc
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 8

9. Comunicación Especializada
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 9

10. 10
Principales Atributos – Argumentos de venta
Precisión
Practicidad
Multi Función
Multi Material
P
P
M
M
Power Tools
Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.

11. Precisión
P Sistema compacto y
11 Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
potente diseñado para
resultados precisos.

12. Practicidad
12 Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Compacta, liviana y fácil de
usar, incluso en lugares de
difícil acceso.

13. Multi Función
13 Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Mas de 150 accesorios para
lijar, fresar, grabar, tallar,
limpiar, cortar … etc

14. Multi Material
14 Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Desde la madera mas
blanda, hasta el metal mas
duro, pueden ser trabajados
con Dremel.

15. Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 15

16. También para profesionales
Canal tradicional es el principal canal en Argentina
Power Tools
Internal | PT/MK-Bachmann | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
16
Debemos romper los mitos con respecto a Dremel
Mito 1: Dremel es para hobbistas
Mito 2: Dremel no es para usuarios de canal tradicional
Mito 3: Dremel es complicado y dificil de vender



Mito 4: Dremel se vende solo

Es diferente, use argumentos de venta

17. • 5 minutos mas en cada visita!
• 5 minutos mas para capacitación!
• 5 minutos en comunicación!
• 5 minutos para finalmente conseguir incrementar
las ventas y la rentabilidad!
Power Tools
Internal | PT-RT/MKT | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
17
Trabaje en la venta
TOMESE 5 MINUTOS!!

18. Internal | Power Tools | 3/5/2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights. 18