Join guest speaker Michael Facemire, Principal Analyst at Forrester Research for a special session: Businesses and brands are defined by software, and fortunately we all have today?s software and delivery channels all figured out (we do, right?). But mobile, internet of things, machine-to-machine, wearables, and others are changing what this software landscape looks like. Even more difficult, our customers and business partners expectations are changing faster than we can keep up. We?ll discuss delivering experiences that perform at scale, increasing the pace of development, and driving higher quality in shorter time-frames. Watch the video now: https://www.youtube.com/watch?v=h0Kphy4yRG4

1. Forrester on The Evolution of App Dev &
Architecture. Mobile. IoT. UX.
› Jim Sinai, Senior Director Product Marketing, Salesforce
› Michael Facemire, Principal Analyst, Forrester

3. Forrester on The Evolution of App Dev &
Architecture. Mobile. IoT. UX.
Michael Facemire, Principal Analyst
Sept. 17, 2015

4. © 2015 Forrester Research, Inc. Reproduction Prohibited 4
Modern Challenges Demand A
Modern Architecture

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Experience Drives Mobile Success
User
Interface
Performance

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Software — approaching a zero-day event!
TomorrowYesterday
Deliverytime
12-18 months
2-4 months
Zero
Day

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The Challenge Is Daunting
CRM
HR
CMS
Directory
Directory

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How Do We Get There?

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Move From This…
UI Presentation Layer
HTML/JavaScript/CSS
UI Generation Layer
Java/.Net
Business Logic
Java/.Net

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To This!
UI Presentation Layer
HTML/JavaScript/CSS
UI Generation Layer
JavaScript
Business Logic
Java/.Net

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Services
Aggregation
Delivery Content Delivery
Networks
Backend-as-a-
Service
Enterprise
Service Bus
API
Management
Mobile
Middleware
Microservices
3rd Party
Services
Responsive
Frameworks
Four-tier Engagement Architecture
Client
JavaScript
Libraries
Native SDKs
X-Platform
Framework
Elastic Performance & Rapid Development
Deliver Granular & Rapid Content
Support Every Front-end Channel
Maintain Velocity & Modularity

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Black Friday, 2014
“A concentrated spike in mobile traffic
triggered issues that led us to shut
down BestBuy.com in order to take
proactive measures to restore full
performance.”

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Black Friday, 2014

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NGINX
Node.JS
Microservice 2Microservice 1
Line of
Business
Service 1
Line of
Business
Service 2
Line of
Business
Service 3
Enterprise Service Bus 3rd Party
Service 1
3rd Party
Service 3
3rd Party
Service 2
Web
Service 1
Web
Service 2
Web
Service 3
Web Mobile B2B

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Node Devs Drive Success

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Open Source Stack
ReactIonicAngularCordova
Varnish
NodeJS React
Redis
MySQL CouchDB Mongo
Hbase

19. Move from traditional requirements…
Image source: news.com.au (http://www.news.com.au/)

20. © 2015 Forrester Research, Inc. Reproduction Prohibited 20
Define/refine
objectives.
Establish KPIs.
Minimum
viable product
Quantify
feedback.
Align feedback
with KPIs.
. . . to a feedback-driven life cycle.

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Invest in modern skills.

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React & React Native
Development Libaries
Flux
Architecture

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Do These 3-5 Things
› Now: Invest in JavaScript skills.
› Next 12 months: Understand the upcoming shifts in
application architectures so that all new services can be
built to perform in these models. Amazing user experiences
depend on this!
› 1 year +: Build applications to perform (1/2 of great user
experience) at Connected World scale.

25. “The future is already here,
it’s just not very evenly distributed.”
-- William Gibson

27. forrester.com
Thank you
Michael Facemire
+1 617.613.6675
mfacemire@forrester.com
@ASocialFace