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“The Spirit of Innovation”
Draka Communications
                                                 Peter Ludin
                        Draka Communications | Telecom Solutions
                                             Vice‐President Sales



                                                                    1
Who we are


                            Publically listed company:
                            Revenue of € 2 billion (2009)

                            Draka is one of the largest cable 
                            manufacturers in the world and the 
                            leading OFC manufacturer in Europe.

                            Headquarters in Amsterdam, 
                            The Netherlands

                            Global presence:
                            68 factories, sales and support 
                            offices in 32 countries. Over 9,400 
Revenue split: per group    employees in Europe, the Americas, 
geographical region         Australia and Asia.




                                                               2
“The Spirit of Innovation”
            Peter Ludin, Draka Communications




1   The impact of the Digital Age
    What are the demands of a modern  network? 




    Network operators dilemma
2   How to balance network quality & costs



    The Power of Innovation
3   Creating Value through innovation




    The proof is in the pudding
4   Current & future innovations in the passive layer




                                                    3
Impact of the Digital Age 
                                                        …. on society

                         Communication in the digital age comes in 
                         the form of voice, email, text, photos, 
                         video, web‐links, and numerous social 
                         networking platforms.

                         These new forms of digital 
                         communications affect us as individuals 
                         and influences the functioning of our total 
                         social interactions. Societal opinions are no 
Social Media Landscape   longer formed from print, TV & radio, but 
                         rather spread across the internet in 
                         moments through peer to peer platforms.




                                                                        4
Impact of the Digital Age 
                                                           ….on our daily life and behaviour



Modern life without these forms of communication is almost unthinkable. 
Expectations are for uninterrupted, high quality, always available services. There is 
a complete dependence by individuals and society on the digital infrastructure.




   So, individuals, society and daily life expect: 
                          100% Flawless Telecom Services


                                                                                               5
Network operators dilemma
                                                                            How to balance network quality & costs


                                                        Network operators are cost driven:
                                                            Capital Expenditure (CAPEX)
                                                            The one‐time costs that are involved to deploy 
                                                            a new Telecom network infrastructure


                                                            Operational Expenditure (OPEX)
                                                            The recurring costs to operate the new 
                                                            Telecom network infrastructure, including 
                                                            maintenance, repair and control costs

                                 Focus on Total 
                               Cost of Ownership 
                                      (TCO)
Value chain
                                                    [Project 
  [Cable]     [Connectivity]      [Engineering]                 [Installation]   [Civil Works]   [Finance]
                                                  Management]


 4 %              13 %                7 %            10 %          38 %           23 %           5 %
 of CAPEX         of CAPEX            of CAPEX       of CAPEX      of CAPEX       of CAPEX       of CAPEX




                                                                                                                     6
‘Power of Innovation’ 
                                                                  Network layers




                Flawless services
                                    1. New & Exciting applications that 
                                       require high bandwidth will drive 
     Service                           demand.
      Layer
                     Minimum latency    2. Improvements in performance of 
                      (time delay) &        active equipment along with cost 
  Active Layer       large bandwidth        reductions allow for more efficient 
                                            OPEX.

Passive Layer               Foundation with  3. Innovations in passive network 
                           extreme reliability   make deployments more 
                               & lifetime        effective while reducing the 
                                                CAPEX and OPEX.




                                                                                   7
‘Power of Innovation’ 
                                                       Innovations on the Service Layer
      Service 
       Layer




  Active Layer
                 New & exciting applications that require high bandwidth will 
                 drive demand.
Passive Layer




                              VoIP ‐ Telephony



                                                     eHealth –
                                                     teleMedicine


                                                 Real‐time 
                                                 teleconferencing
 Cloud computing


                            Video‐on‐demand



                                                                                          8
‘Power of Innovation’ 
                                                                      Innovations on the Active Layer
      Service 
       Layer




  Active Layer
                 Improvements in performance of active equipment along with 
                 cost reductions allow for more efficient OPEX and sometimes 
Passive Layer    even reductions in CAPEX.
                       DWDM PON Systems put together multiple
                       signals and send them at the same time along a
                       fiber, with transmissions taking place at different
                       wavelengths.




                                                                                                        9
‘Power of Innovation’ 
                                                            Innovations on the Passive Layer
        Service 
         Layer




    Active Layer
                     The latest fiber innovation:  BendBrightXS 200μm enables 
                     production of a high fiber count cable with an outer 
  Passive Layer      diameter of less then 16mm with more than 696 fibers.

                                      Reduction of Total 
Optical fibers                        Cost of Ownership 
                             +               (TCO)
Optical fiber cables                           
Innovative Cable Solutions


                       Innovative Fiber Technology
                       “Creating customer value through innovation”




                                                                                               10
‘Power of Innovation’ 
                                                       Innovations on the Passive Layer
       Service 
        Layer




   Active Layer
                  Innovations in passive network make deployments more 
                  effective while reducing the CAPEX and OPEX.
 Passive Layer

                            Reduction of Total 
Optical fibers              Cost of Ownership 
Optical fiber cables               (TCO)

Connectivity Products
Telecom Tools
Network Design Software
                          +
                                                  Draka SmartDrawXS technique
Innovative Passive Layer Solutions




                                                                                          11
‘Power of Innovation’ 
                                                     Innovations on the Passive Layer
       Service 
        Layer




   Active Layer
                  Innovations in passive network make deployments more 
                  effective while reducing the CAPEX and OPEX.
 Passive Layer


Optical fiber cables         Reduction of Total 
                             Cost of Ownership 
Connectivity Products
Network Engineering
                                    (TCO)
                                                      FTTH . . .
Project Management
Network Installation       +
Civil Works
Turn‐key Solutions




                                                                                        12
Thank you for your attention
                        www.draka.com/communications



                                                  13

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Peter Ludin - "Spirit of Innovation"

  • 1. “The Spirit of Innovation” Draka Communications Peter Ludin Draka Communications | Telecom Solutions Vice‐President Sales 1
  • 2. Who we are Publically listed company: Revenue of € 2 billion (2009) Draka is one of the largest cable  manufacturers in the world and the  leading OFC manufacturer in Europe. Headquarters in Amsterdam,  The Netherlands Global presence: 68 factories, sales and support  offices in 32 countries. Over 9,400  Revenue split: per group  employees in Europe, the Americas,  geographical region Australia and Asia. 2
  • 3. “The Spirit of Innovation” Peter Ludin, Draka Communications 1 The impact of the Digital Age What are the demands of a modern  network?  Network operators dilemma 2 How to balance network quality & costs The Power of Innovation 3 Creating Value through innovation The proof is in the pudding 4 Current & future innovations in the passive layer 3
  • 4. Impact of the Digital Age  …. on society Communication in the digital age comes in  the form of voice, email, text, photos,  video, web‐links, and numerous social  networking platforms. These new forms of digital  communications affect us as individuals  and influences the functioning of our total  social interactions. Societal opinions are no  Social Media Landscape longer formed from print, TV & radio, but  rather spread across the internet in  moments through peer to peer platforms. 4
  • 5. Impact of the Digital Age  ….on our daily life and behaviour Modern life without these forms of communication is almost unthinkable.  Expectations are for uninterrupted, high quality, always available services. There is  a complete dependence by individuals and society on the digital infrastructure. So, individuals, society and daily life expect:  100% Flawless Telecom Services 5
  • 6. Network operators dilemma How to balance network quality & costs Network operators are cost driven: Capital Expenditure (CAPEX) The one‐time costs that are involved to deploy  a new Telecom network infrastructure Operational Expenditure (OPEX) The recurring costs to operate the new  Telecom network infrastructure, including  maintenance, repair and control costs Focus on Total  Cost of Ownership  (TCO) Value chain [Project  [Cable] [Connectivity] [Engineering] [Installation] [Civil Works] [Finance] Management] 4 % 13 % 7 % 10 % 38 % 23 % 5 % of CAPEX of CAPEX of CAPEX of CAPEX of CAPEX of CAPEX of CAPEX 6
  • 7. ‘Power of Innovation’  Network layers Flawless services 1. New & Exciting applications that  require high bandwidth will drive  Service  demand. Layer Minimum latency  2. Improvements in performance of  (time delay) &  active equipment along with cost  Active Layer large bandwidth reductions allow for more efficient  OPEX. Passive Layer Foundation with  3. Innovations in passive network  extreme reliability  make deployments more  & lifetime effective while reducing the  CAPEX and OPEX. 7
  • 8. ‘Power of Innovation’  Innovations on the Service Layer Service  Layer Active Layer New & exciting applications that require high bandwidth will  drive demand. Passive Layer VoIP ‐ Telephony eHealth – teleMedicine Real‐time  teleconferencing Cloud computing Video‐on‐demand 8
  • 9. ‘Power of Innovation’  Innovations on the Active Layer Service  Layer Active Layer Improvements in performance of active equipment along with  cost reductions allow for more efficient OPEX and sometimes  Passive Layer even reductions in CAPEX. DWDM PON Systems put together multiple signals and send them at the same time along a fiber, with transmissions taking place at different wavelengths. 9
  • 10. ‘Power of Innovation’  Innovations on the Passive Layer Service  Layer Active Layer The latest fiber innovation:  BendBrightXS 200μm enables  production of a high fiber count cable with an outer  Passive Layer diameter of less then 16mm with more than 696 fibers. Reduction of Total  Optical fibers Cost of Ownership  + (TCO) Optical fiber cables                            Innovative Cable Solutions Innovative Fiber Technology “Creating customer value through innovation” 10
  • 11. ‘Power of Innovation’  Innovations on the Passive Layer Service  Layer Active Layer Innovations in passive network make deployments more  effective while reducing the CAPEX and OPEX. Passive Layer Reduction of Total  Optical fibers Cost of Ownership  Optical fiber cables  (TCO) Connectivity Products Telecom Tools Network Design Software + Draka SmartDrawXS technique Innovative Passive Layer Solutions 11
  • 12. ‘Power of Innovation’  Innovations on the Passive Layer Service  Layer Active Layer Innovations in passive network make deployments more  effective while reducing the CAPEX and OPEX. Passive Layer Optical fiber cables  Reduction of Total  Cost of Ownership  Connectivity Products Network Engineering (TCO) FTTH . . . Project Management Network Installation + Civil Works Turn‐key Solutions 12
  • 13. Thank you for your attention www.draka.com/communications 13