1. @beeshaper@prpepper Industry Report PROceni Operateri
#PROoperateri
Aleksandra Vuković
analitičarka
@cokavukovic
Dragana Đermanović
konsultantkinja
@gagadjermanovic
Dragan Varagić
strateg i konsultant
@varagic
Slobodan Marković
savetnik, RNIDS
@smarkovic
Danijela Lalić
docent, FTN
@danijelalalic

2. Industry Report
PROceni #operateri
#PROoperateri

3. Standardizacija, analiza i evaluacija kvaliteta
komunikacije na internetu i društvenim mrežama
Galileo Galilej
Meri sve što se može meriti;
ono što ne može - učini merljivim
‘‘
‘‘
Cilj projekta
#PROoperateri

4. O autorima projekta
#PROoperateri

5. O autorima projekta
#PROoperateri

6. Jedinstvena metodologija
T
I
T
A
ransparentnost
nteraktivnost
argetiranje
utentičnost
#PROoperateri

7. SM Index Score formula
Merimo uopšten nastup na društvenim mrežama
sa svim pojedinačnim subindikatorima tog nastupa
Facebook
Indikatori:
Twitter
Youtube
Ostale SM
Web site
1.
2.
3.
4.
5.
#PROoperateri

8. OSTALE
SM
WEB
2
2
2
2
2
Likes
TAT
Likes other
Response R
PPD
PQ
Tab APP
Followers
Ratio
TPD
Reply
Fave
RT
Ima/Aktivan
Br. Videa
Br. Pregleda
Subscribers
Organizacija
Ln G+ Inst Pin
Vimeo
Slideshare
Scribd …
Page Rank
Vizualije
Blog
Root Domains
URL Cust
Interaction
Indikatori Subindikatori Ukupnoponderi
10
#PROoperateri

9. Srbija u IKT kontekstu
#PROoperateri

10. Objekti analize
Političke partije
NVOOPERATERI
modna industrija mediji
lokalna samouprava
državni organi
bankejavne ličnosti retaileri
obrazovne institucije
#PROoperateri

11. [Industry Report]
PROceni #operateri
#PROoperateri

12. #PROoperateri

13. #PROoperateri

14. #PROoperateri

15. #PROoperateri

16. #PROoperateri

17. #PROoperateri

18. Benchmark
OBJEKAT ANALIZE LIKES
TALKING
ABOUT
THIS
LIKE
OTHERS
INTERACTION
RATE
POSTS
PER DAY
TAB
APPS
POST
QUALITY
UKUPNO
0.2 1 1 1 1 1399.503 1,6
0
0
1
1
1
0,66
0
0
1
0
1
1
362.859
413.503
1,2
0,664
0
0
1
1
1
0,66
0
0
1
1
1
1
6.822.090
44.828
1,2
1,664
#PROoperateri

19. Benchmark
OBJEKAT ANALIZE LIKES
TALKING
ABOUT
THIS
LIKE
OTHERS
INTERACTION
RATE
POSTS
PER DAY
TAB
APPS
POST
QUALITY
UKUPNO
0.2 1 1 1 1 1399.503 1,6
0
0
1
1
1
0,66
0
0
1
0
1
1
362.859
413.503
1,2
0,664
0
0
1
1
1
0,66
0
0
1
1
1
1
6.822.090
44.828
1,2
1,664
#PROoperateri

20. #PROoperateri
OBJEKAT ANALIZE VREME ČEKANJA NA ODGOVOR
<2h
7h 15 min
10h 38 min
1h 6 min
40 min

21. Benchmark
OBJEKAT ANALIZE FOLLOWERS RATIO
TWEETS
PER
DAY
REPLY RETWEETFAVE UKUPNO
1 1 1 0.5 0 0 0,9
1
1
1
1
1
0,5
0.5
1
0
0
0
0
0,9
0,85
1 1
1
0
1
0
0
0
0
1 0,8
0,71 0
#PROoperateri

22. #PROoperateri
Benchmark
OBJEKAT ANALIZE FOLLOWERS RATIO
TWEETS
PER
DAY
REPLY RETWEETFAVE UKUPNO
1 1 1 0 0 0,8
1
1
1
1
1
0,5 1
0
0
0
0
0,8
0,85
1 1
1
0
1
0
0
0
0
1 0,8
0,71 0
0.5
0.5

23. #PROoperateri

24. #PROoperateri

25. #PROoperateri

26. Benchmark
OBJEKAT ANALIZE
IMA/
NEMA
AKTIVAN/
NE
BROJ
VIDEA
BROJ
PREGLEDA
ORGANIZACIJASUBSCRIBERS UKUPNO
0,5 276 2.200.417 1.3180,5 2
0,5
0,5
250
199
1.516.905
721.178
952
622
0,5
0,5
2
2
272 2.345 20,50,5 1.098.582
670 22.127 20,50,5 34.247.432
1
1
1
1
1
#PROoperateri

27. #PROoperateri
Benchmark
OBJEKAT ANALIZE
IMA/
NEMA
AKTIVAN/
NE
BROJ
VIDEA
BROJ
PREGLEDA
ORGANIZACIJASUBSCRIBERS UKUPNO
0,5 276 2.200.417 1.3180,5 2
0,5
0,5
250
199
1.516.905
721.178
952
622
0,5
0,5
2
2
272 2.345 20,50,5 1.098.582
670 22.127 20,50,5 34.247.432
1
1
1
1
1

28. Benchmark
OBJEKAT ANALIZE
– – – 1
–
– – –
–
––
1
1
OSTALE
DRUŠTVENE
MREŽE
–
2
– – – 1
UKUPNO
– –
–
–
–
–
#PROoperateri

29. #PROoperateri
Benchmark
OBJEKAT ANALIZE
– – – 1
–
– – –
–
––
1
1
OSTALE
DRUŠTVENE
MREŽE
–
2
– – – 1
UKUPNO
– –
–
–
–
–

30. #PROoperateri

31. #PROoperateri

32. #PROoperateri
Zoran N Radović
@zokss

33. Benchmark
OBJEKAT ANALIZE
PAGE
RANK
USAGLAŠENOST
VIZUALIJA BLOG
LINKING
ROOT
DOMAINS
INTERATCION
URL
CUSTOMIZATION
WEB
SCORE
5/ 10 1 0 303 1 1 1,3
7/ 10 1
1
0
0
163
413
1
1
0,33
0,66
0,831
1,062
WEB
SAJT
6/ 10
1 0
201
9,092
1
1
1
1
1
1,3
21
7/ 10
6/ 10
#PROoperateri

34. #PROoperateri
Benchmark
OBJEKAT ANALIZE
PAGE
RANK
USAGLAŠENOST
VIZUALIJA BLOG
LINKING
ROOT
DOMAINS
INTERATCION
URL
CUSTOMIZATION
WEB
SCORE
5/ 10 1 0 303 1 1 1,3
7/ 10 1
1
0
0
163
413
1
1
0,33
0,66
0,831
1,062
WEB
SAJT
6/ 10
1 0
201
9,092
1
1
1
1
1
1,3
21
7/ 10
6/ 10

35. #PROoperateri

36. #PROoperateri

37. #PROoperateri

38. #PROoperateri

39. Benchmark
1
2
3
OBJEKAT ANALIZERANK
Ukupna
IR ocena
0,664
1,6
1,2 0,9
0,9
0,85
2
2
2
1
1
1
0,831
1,3
1,062
5.931
6,8
5,576
1,664
1,2
0,7
0,8 2
2
1.3
1 7,364
7.3
WEB
SAJT
OSTALE
DRUŠTVENE
MREŽE
2
2
#PROoperateri

40. 5,576
6,8
#PROoperateri
5,931

41. ZAKLJUČCI
#PROoperateri
1. Markets are conversations.
2. Markets , not demographic sectors.consist of human beings
3. Conversations among human beings sound human. They are conducted in a human voice.
53. There are two conversations going on. One inside the company. One with the market.
56. These two conversations want to talk to each other. They are speaking the same language.
They recognize each other's voices.
You're invited, but it's our world. Take your shoes off at the door. If you want to barter with73.
us, get down off that camel!
84. We know some They're Do you have any morepeople from your company. pretty cool online.
like that you're hiding? Can they come out and play?
boundaries93. We're both inside companies and outside them. The that separate our
conversations look the today, but they're We know they'relike Berlin Wall really just an annoyance.
coming down. work from both sides toWe're going to take them down.

42. Web IZAZOVI operatera
#PROoperateri
Suštinske, ne formalne promene -->
korisnici "budni" 24/7 kozmetičke promene
shvataju kao kozmetiku ne kao promenu
Ljudi žele da razgovaraju sa ljudima
Konstantno unapređivanje ponude,
usluga i podrške

43. Web PRILIKE operatera
Korporativna reorganizacija
Optimizacija vremena, procesa
i troškova #CRM & #CSR
Uključivanje ljudi u procese - ljudi
veruju u ono što stvaraju!
#PROoperateri

44. @beeshaper@prpepper
#PROoperateri
Aleksandra Vuković
analitičarka
@cokavukovic
Dragana Đermanović
konsultantkinja
@gagadjermanovic
Dragan Varagić
strateg i konsultant
@varagic
Slobodan Marković
savetnik, RNIDS
@smarkovic
Danijela Lalić
docent, FTN
@danijelalalic

45. Hvala na pažnji!
@beeshaper
@prpepper
proceniweb@prpepper.com
analytics@beeshaper.com
proceniweb.com
@NewMediaTeam