The ideas about scope of herbal cosmetic's in Ayurveda

1. Present Status and Future Scope of Indian Ayurvedic
&
Herbal Products
Dr. Shivani Ghildiyal
Assistant Professor
Dept. of Dravyaguna
==============================================================================
All India Institute of Ayurveda
New Delhi

2. Key Points
• PRESENT SCENARIO AND FUTURE PROJECTIONS OF
INDIAN AYURVEDAAND HERBAL MARKET
• FUTURE SCOPE
NUTRACEUTIC
ALS
COSMECEUTIC
ALS
VETERINARY
AGRICULTURE
GERIATRIC CARE
LIFE STYLE DISORDERS
MOTHER AND CHILD CARE
 NATURAL ANTIBIOTICS
FOOD AND BEVERAGES

3. Why Ayurveda ?
• Pro nature
• Holistic approach
• Emphasizes prevention, health maintenance and early
intervention, utilizes all appropriate, evidenced-based and
personalized therapeutic approaches.
• Optimal health and wellbeing across one’s lifespan

4. COVID Pandemic : Positive change : Scope
The novel virus has dramatically increased consumer
demand for dietary supplements that-
• Support strong immune function
• Improve resistance to health threats
• Improve nutrition
• Assist with sleep and stress relief
INCREASED
DEMAND
GLOBALLY POST
COVID

5. AYURVEDA
PRODUCTS
SINGLE HERBS
HERBO-
MINERAL
FORMULATIONS
COMPOUND
HERBAL
FORMULATIONS
PREVENTION,
MANAGEMENT AND
PROPHYLAXIS
The Ayurvedic products are being classified as proprietary and classical.
Over 30,000 proprietary and 1500 classical products are available in the Indian

6. Ayurveda & Herbal market segmentation
analysis
PRODUCTS
Ayurvedic medicines
Nutraceuticals
Cosmeceuticals
Veterinary
DISTRIBUTION
CHANNEL
Export
Pharmacies
Supermarkets
Beauty spa/ salon
BY GEOGRAPHY
North America
Europe
Asia pacific
Africa and South America
MARKET PLAYERS
Large scale manufacturers
Small scale manufacturers
Ayurvedic
market
segmentation

7. Present Scenario of Indian Ayurveda and Herbal
Products
• Ayurvedic Market size was valued at USD 6.50 Billion in 2020 and is projected to reach USD 21.12 Billion by
2028, growing at a CAGR of 15.63% from 2021 to 2028.

8. India a potential country for Herbal &
Ayurveda Business
Rich biodiversity & Ample availability of Raw herbs:
• Brahmi, Vasa leaf, Gokshura fruit, Shatavari, Arjuna, Turmeric, Eucalyptus
leaf, Senna leaf, Moringa leaf etc. are exported from India to various
countries like Australia, Canada, Jordan, New Zealand, Norway, Philippines,
Thailand etc.

9. • Support of Government: MoUs with 18 countries for
cooperation in Traditional Medicine and Homeopathy to
promote AYUSH.
• Intelligent technologies : offering safety and quality products
& enhanced the shelf life of products.
• Improved distribution Network : Network distribution
Companies are currently focused on improving their
distribution network to increase their connectivity in India and
abroad.
• Availability of Manpower

10. • Premium goods at high prices on behalf of ease, health
and wellness.
• Chemical-free products have become the new
standard for consumer
• Customized products especially in accordance with
their personal taste and needs.
• Eg: Kwatha (for the treatment of cold and cough) in a
sachet, tea sticks formats, gel toothpaste, ready-to-drink
(aloe vera and amla) juice.
• Curative medicine to proactive and preventive
healthcare.
• Demand for low toxicity and fewer side effect
Consumers trends:

11. Global Acceptance of Integrative Medicine
• "National Institutes of Health USA has increased the
funding for the National Centre for Complementary and
Integrative Health. https:// nccih.nih.gov.
• Funded several research projects and created special
research sites at various reputed US Academic
Institutions .

12. SCOPE OF NUTRACEUTICALS
The nutraceutical ingredients market is to reach USD 227.5 billion by
2025, at a CAGR of 7.0% from 2020 to
2025.(https://www.marketsandmarkets.com/)

13. Common Nutraceutical Herbs
Ashwagandha (Indian ginseng)
Shatavari (Asparagus)
Shigru (Moringa) Gokshura (Tribulus)
Mulethi (Liquorice)
Giloy ( Heart leaved
moonseed)

14. RASAYANA HERBS: NUTRACEUTICALS
‘Rasayana’ is considered the primary method of maintaining vigour,
developing mental health, and providing resistance against diseases.
improving health and longevity,
• Jeevaneeya Mahakasaya (Rejuvinators)
Vidarikanda (Indian Kudzu) Jeevanti (Jiwanti) Mudgaparni (Double bean)

15. Brihgnaeeya Mahakasaya (Health promoters)
Balya Mahakasaya (Strength Promoters)
Bala (Country mallow)
Atibala (Indian mallow)
Kakoli (Himalayan Fritillary)
Aswagandha (Indian ginseng)
Aendri (Water hyssops)
Sariva (Indian sarsaparilla)

16. Medhya Herbs (Enhances mental
faculties)
Sankhpushpi (Bind weed)
Mandukparni (Indian
pennywort)
Giloy (Heart leaved
moonseed)

17. SCOPE OF COSMECEUTICALS
The global herbal beauty products market size was valued at USD 78.5
billion in 2019 and is anticipated to grow at a compound annual growth
rate (CAGR) of 5.2% from 2020 to 2027.
Cosmeceutical industry has wide range of beauty products
• Skin lightening or depigmenting,
• Sunscreens,
• Moisturizing agents,
• Anti-wrinkle/aging,
• Scar-reducing,
• Hair strengthening and
• Specific disorder-related,
e.g., acne, rosacea, melasma.

19. Reason of rising demand of
cosmeceutical
• Growing preference for herbal
ingredients.
• Rising focus on appearance and looks.
• The increased demand for chemical-free
beauty
• Growing awareness about cruelty-free
cosmetics.
• The significant increase in the influence
of social media and beauty blogs.
Benefits of Natural
Nutraceuticals
• Cellular health support
• Immune health support
• Bio-
chemical/neuroendocrine
support
• Nutritional support

20. Common herbs in cosmeceuticals
Kesar (Saffron)
Japa (Hibiscus)
Haridra (Turmeric)
Ghritkumari (Aloe vera)
Neem (Margosa)
Chandan (Sandalwood)

21. Promotive Cosmeceuticals
Eladi Gana
Ela (Cardamom)
Priyangu
(Perfumed Cherry)
Tejapatra (Indian
bay leaf)
Nagkeshara
(Cobra Saffron )

22. • Varnya Mahakashaya
• Priyagvadi Gana of Charaka contains-
Chandan
(Sandalwood)
Usheera (Khashkhash
grass) Mulethi (Licorice)
Manjistha (Indian
Madder)
Dhanvyas
(Khorasan thorn)
Dhataki (Fire-flame
bush)
Priyangu (Perfumed
Cherry)
Lajjalu (Humble
plant)

23. Curative Cosmeceuticals
Kushthagna Mahakashaya (effective curatives for skin disorders)
Haritaki (chebulic
myrobalan)
Vidanga (False black
pepper)
Aamalaki (Indian
gooseberry)
Aaragavadha
(Golden shower)

24. SCOPE OF VETERINARY AYURVEDIC
MEDICINES
• ‘Pashu Ayurveda’ (ancient veterinary science) a ‘comprehensive
man-animal relation’
• Medicines comprise plant-based medicines and their therapeutic,
prophylactic, or diagnostic application in animal health care.
Reasons of rising demand of
veterinary medicines
• Safety
• Antibiotic resistance.
• Toxic metabolites remain in meat, and the byproducts of
synthetic drugs become a matter of concern in the long-
term usage of such drugs.

25. Common Herbs In Veterinary
Ajwain ( Fennel seeds)
Haridra ( Turmeric)
Methi ( Fenugreek)
Shunthi (Dry ginger)
Maricha ( Black pepper) Neem ( Margosa)

26. Scope in Agriculture
Present scenario
Chemical fertilizers, herbicides,
Pesticides
Undesirable Effects:
• Waterway pollution
• Chemical burn to crops
• Increased air pollution
• Acidification of the soil
• Mineral depletion of the soil
Usage of fertilizers and pesticides in agriculture Source: FAO.
www.fao.org

27. Scope in Agriculture Ancient science of plant .
Optimizes the productivity of
plants allows the control of
pests and diseases without
using any chemicals.

29. Amalgamation of Ancient Ayurveda Knowledge
and Modern Techniques

30. Scope in Geriatric care

31. Herbs in Geriatric Care
• Palasha (Butea monosperma) root distillate in age related
immature cataract
• Guduchi (Tinospora cordifolia) as immunomodulatory agent
• Sallaki (Boswelia serrata) in Arthritis
• Guggulu (Commiphora wightii) in hyperlipidemia
• Ashwagandha (Withania somnifera) on the process of aging
• Mandukaparni (Centell aasiatica), Yastimadhu (Glycyrrhiza
and Jatamansi (Nordostachys jatamansi) in anxiety and
disorders
Jarachikitsa of Ayurveda delay ageing and reduce geriatric
degeneration.

32. Life style disorders

33. SCOPE
• Cardioprotective
• Anti-diabetic
• Anti-Cancerous
• Hepatoprotective
• Respiratory health

34. Scope in Mother and child care
Pre natal care:
Development of pre conception
herbal products on the basis of
classical Ayurveda references.
Antenatal care:
Prajastapana Mahakashya
Kutaki (Hellebore) Durva (Sacred Grass)

35. Postnatal care:
• Sutika Dashmool (a special combination
of herbs mentioned for post natal care)
Child Care:
• Swarnaprashan, Leha (growth
promoters)

36. Sutika dashmoola
contains Shalparni,
Prashniparni, Brahati
dvaya (Vartaki,
Kantkarika),
Gokshura (also known
as
Sahachara, Prasarini,
Vishva, Guduchi and
Musta. (Bhaishajya
Rratnavali 69/12)
Dashmoola
contains
Laghupanchmoola
and
which is having
Agnimantha,
Shyonaka, Patala
and Gambhari.
Giloy (Heart leaved
moonseed)
Vishva (Dry zinger)
Prasarani (Flannel
weed)
Sahchar (Pseudo
barlaria)
Musta (Nut grass)

37. SCOPE OF NATURAL ANTIBIOTICS

38. Natural Antibiotics
• Mixture of many phytochemicals
• Having no side effects
• No issue of resistance
Krimighan
Mahakasha
ya
Sursadi
Gana

39. Tulsi (Holy basil)
Kakamachi (Black night
shde)
Vidanga (False black
pepper)
Maricha (Black pepper) Gokshura (Tribulus)
Nirgundi (Five leaved
chest)

40. Scope in Food and Beverages

41. Ayurveda : Treasure of food and beverages
• Customized products may be
prepared :
• As per Prakriti
• As per disease
• For health promotion
• As per season

42. Steps to wide the scope
• Quality Control (R & D)
• Sustainable development of resources and raw herbs
• Integration of AYUSH in health delivery systems
• Promotion of science and technology as integral part of AYUSH
International cooperation.
“Acceptability in the
U.S. is usually an
important marker of
global
acceptability.”

43. Welcome signs for growth of Ayurveda and
herbal products
 Economic growth and rising incomes
 Rising per capita expenditures on healthcare products
 Low cost of production in India
 Improvements in the distribution network
 Increase in accessibility in both India and Globe
 Increase in Global demand
 Awareness for natural medicine
 Rise in non-communicable and chronic diseases
 Govt. Support
 Utilization of technologies
 Acceptance of Integrative Medicine

44. Authentic HERBS & Ayurveda
• Rational use of herbs in formulations
• Classical Ayurveda inputs
• Evidence based

45. “Ayurveda is an immortal time tested repository of the healthcare
system in the world. This panacea could certainly open new horizons of
health and wellness by creating immense opportunities of
entrepreneurship and business development contributing to the global
economy.”