Provides a brief introduction to Augmented Intelligence, and why it is important for developing and implementing business strategy in the 21st century.

1. HUMAN + COMPUTER

2. ► WHAT IS AUGMENTED INTELLIGENCE?
► WHY IT IS IMPORTANT?
► HOW CAN IT HELP?
INDEX

3. ► Definition
► History
► Relevance to Business Strategy & Planning
► Links to Data Science and Analytics
WHAT IS AUGMENTED INTELLIGENCE?

4. 4
Definition
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01
• The theory and development of computer systems able to perform tasks that normally
require human intelligence, such as visual perception, speech recognition, decision-
making, and translation between languages.
ARTIFICIAL INTELLIGENCE (AI)
02
• Combining human and artificial intelligence (AI), in order to make managerial decisions.
It requires the application of appropriate AI techniques, and then overlaying that
intelligence with human input and expertise.
AUGMENTED INTELLIGENCE
03
• Intelligence amplification (IA) (also referred to as cognitive augmentation and
machine augmented intelligence) refers to the effective use of information
technology in augmenting human intelligence.
INTELLIGENCE AMPLIFICATION

5. 5
History
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Aristotle invented syllogistic logic, the first formal deductive reasoning system.
LOGICAL REASONING
John McCarthy coined the term "artificial intelligence" as the topic of the Dartmouth
Conference, the first conference devoted to the subject. Demonstration of the first running
AI program, the Logic Theorist (LT) written by Allen Newell, J.C. Shaw and Herbert Simon
(Carnegie Institute of Technology, now Carnegie Mellon University). See Over the holidays 50
years ago, two scientists hatched artificial intelligence.
MODERN ROOTS
Combining AI and the IoT (Internet of Things) is the best way to unleash the enormous
potential that both technologies bring to the enterprise, says jaxenter.com’s Rick Delgado.
AI and IOT
Rick Delgado
2017
John McCarthy
1956
Aristotle
4th Century B.C.

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Relevance to Business Strategy & Planning
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• New technologies are changing business models,
creating new opportunities, and enabling new
innovations
• Leveraging Augmented Intelligence allows managers
to enhance the quality of both strategy and execution
TECHNOLOGY-ENABLED
• The explosion of big-data leverages both structured
and unstructured data for predictive analytics
• Natural Language Processing (NLP) and cognitive
analytics on unstructured data provides deeper
insights for strategy development
DATA-DRIVEN
FORWARD-LOOKING
Augmented Intelligence provides forward-looking insights
leveraging all data and information sources.

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Links to Data Science & Analytics
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AUGMENTED
INTELLIGENCE
Big-Data & Cognitive Analytics
Massive Distributed Processing and Stakeholder
Sentiment Analysis with Natural Language
Processing (NLP)
Deep Learning
Neural Network-based machine
learning algorithms
Human Intelligence
Human Judgment overlay contributes
Contextual knowledge and additional
Variables to decision-making

8. ► Human Mind is subject to biases
► Increasing threats to cyber-security
► Lack of 360 degree insights
► Increasing competition and complexity
WHY IS IT IMPORTANT?

9. 9
Human Mind is subject to Biases
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The tendency for humans to search for,
interpret, focus on and remember
information in a way that confirms one's
pre-conceptions
Confirmation Bias
The tendency for unskilled individuals to
overestimate their own ability and the tendency
for experts to underestimate their own ability.
There are many other human biases that we need
to be aware of and try to limit.
Dunning-Krueger effect

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Increasing threats to cyber-security
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Cyber security, also referred to as
information technology security, focuses on
protecting computers, networks, programs,
and data from unintended or unauthorized
access, change, or destruction.
INTELLECTUAL PROPERTY (IP)
Computer Security Risks is any event or action that could cause a loss of or damage to
computer hardware, software, data, information, or processing capability.
COMPUTER SOFTWARE
PROCESSING
INFORMATION HARDWARE
CRITICAL DATA

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Lack of 360 degree insights
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3 6 0
D E G R E E
ENGAGEMENT
• Senior Executives
• Mid-level Managers
• Junior Staff
Employee Feedback 01
• Existing Customers
• Potential Customers
• Customer Focus Groups
Customer Feedback 02
• Social Media Services
• Customer Relationship
Management Systems
Social CRM03
• Financial: orders, invoices,
payments
• Work: Plans, activity records
• Logistics: Deliveries, storage
records, travel records, etc.
Transactional Data04

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Increasing competition and complexity
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DISRUPTION CONVERGENCE CONTEXT EMERGENCE
• Industry Barriers
disappearing
• New Entrants
• Digital Disruption
• Paradigm Shift
• Partnerships
• Eco-systems and Platforms
• Solution Selling
• Intelligent Change
Management
• Customer Experience
• Employee Loyalty
• Purpose, Vision, Mission,
and Values
• Organizational Alignment
• Agile Value Creation
• Continuous Touchpoint
Optimization
• Customer Co-creation
• Shorter time-to-market
COMPLEXITY IS THE NEW NORMAL…

13. ► Makes strategy adaptive and dynamic
► Optimizes business decision-making
► Leverages big-data and cognitive analytics
► Minimizes managerial bias
HOW CAN IT HELP?

14. 14
Makes strategy adaptive and dynamic
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Knowledge
Passion
Optimized
BPM
Streamlined
Alignment
Ownership
Solutions
Customer
Value
Social
Financial
Customer
PEOPLE PROCESS EXECUTIONSTRATEGY RESULTS
TeamworkLeadership

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Optimizes business decision-making
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• Unbiased logical reasoning
• Fast, accurate, and reliable
• Processes Terabytes of data in seconds
• Identifies hidden patterns from data
• Learns from new data
ARTIFICIAL INTELLIGENCE 01
• Makes business decisions leveraging
insights from Artificial Intelligence
• Combines the art and the science of
business strategy and value creation
HUMAN INTELLIGENCE 02

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Leverages big-data and cognitive analytics
D e s i g n i n s p i r a t i o n F o r p r e s e n t a t i o n
45
30
25
value01 value02 value03
65
15
20
value01 value02 value03
BIG DATA
ANALYTICS
COGNITIVE
ANALYTICS
DATA ANALYTICS &
INSIGHTS
ACTIONS Nano-
Tech
Super-
Computing
Neuro-
Science
Deciding which
data to use Performing the
Data-Analytics
Using the insights
gained to transform
operations
Neuro-science
Super-
Computing
Nano-
technology

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Minimizes managerial bias
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OBJECTIVE
DECISION-MAKING
Augmented Intelligence
360 Degree Insights
Sentiment Analysis
Big-Data Analytics
Deep Learning
Judgment & Experience
Emotion Analysis

18. Contact me at samir_asaf@yahoo.com
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