What is Values and Attitudes?

1. What is
Values
and
Attitudes?
Presented by:
DR RHEA FISER,RPsy,RPm,CSIOP,LPT

2. 30.01.2010/ Reshmi Pillai/ OB
VALUES
and
ATTITUDES

3. Chapter 2 3
VALUES
ATTITUDES
Personality
Ability
Motivation
Perception
Learning
Behavior
Key Variables Affecting Behavior

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Definition: VALUES

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Chapter 2 5
Types of Values
Terminal
Values
Instrumental
Values

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Dominant Work Values in Today’s
Workforce

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Why is knowing values of
employees is important:
• Foundation to know employees’
attitudes and motivation
• Affect employees’ perception and
decision making

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Hofstede’s Framework for
Assessing values across cultures

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Following up with values in an organization
1. Communicate the Values Constantly
2. Enroll New Folk.
3. Revisit and Refresh the Values.
4. Confront Contradictory Behaviour.
5. Periodically Check out with Feedback.

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ATTITUDE

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Chapter 2 20
Cognitive
Component
Attitude
Affective
Component
Behavioral
Component

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Personality
The enduring ways a person has of
feeling, thinking and behaving
Work situation
The work itself
Coworkers,
supervisors and
subordinates Physical
working conditions
Working hours, pay
and job security
Attitudes to work
The collection of feelings, beliefs
and predispositions to behave in
one’s job or organisation
Social influence
Coworkers
Groups
Culture
Values
Intrinsic work
values
Extrinsic work
values
Determinants of Work attitudes

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Why Might Attitudes Matter at
Work?
Because attitudes to work and/or employing organisation
might affect:
• Whether a person seeks a new job
• How co-operative they are with others at work
• Whether they present a positive image of the
organisation to clients or customers
• How they react to change
• How hard they work (motivation)
• Their psychological or physical health

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Attitudes: Organizational Effects

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The Theory of Cognitive Dissonance

25. • Explains the linkage between attitudes and
behavior.
• Refers to any incompatibility that an individual
might perceive between two or more of his/ her
attitudes.
• The individual attempts to reduce the
dissonance/ inconsistency of the balance
between attitudes.
• Thus seeking a state where there is minimum
dissonance.

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Work Values vs. Attitudes.
Values
Nature of work itself
Stable over a long time
Determines choice of a
job, career, happiness
with a job, etc.
Attitudes
Current job or organization
Moderately stable
Determines absenteeism,
turnover, organizational
citizenship behaviors.

27. Thank You!
DR RHEA FISER,Rpsy,RPm,CSIOP
rheasantillan@live.com