Design Thinking is an iterative exercise on Inspiration, Insight, Ideation & Implementation. Fail early, Test Often and be creative about your mistakes... never a repeated one!

1. DESIGN THINKING
IN
ENGINEERING
Dr. Neeta Awasthy,
Director, School of Engineering &
Technology,
Noida International University,

2. AS PER NASSCOM SURVEY 2017

3. SOME WEIRD QUESTIONS
How to make a dripless ice cream?
How to add an iodine patch to all Indian women?
How can we have sachets which open easily but not leak?
How can we convert our TV to smart TV?
How to use Petrol cars with CNG?
How to convert old fittings to have an LED bulb?
How to use plastic and fly ash as building material?
How to leak proof our ceilings with organic material

4. ANSWER : DESIGN THINKING

5. TASK 1. ARE YOU CREATIVE?
Draw your Buddy

6. HOW MANY OF YOU THINK, YOU
ARE CREATIVE
Draw the portrait of your partner
 Being creative is not being artistic
 Ability to participate in something you are not good at
 Ability to show unfinished work
 Ability to find something you don’t have a clear answer to
 Creative confidence
 All these things make a team which generate Innovative Ideas
 This is ‘Creative Confidence’

7. FUTURE INNOVATION IS
Problem Identification
Design Thinking
Radical Collaboration
Real & Big Projects

8. DESIGN THINKING: LESS THINKING
MORE DOING
Inspiration
Insight
Ideation
Implementation

10. TASK2: DRAW TO COMMUNICATE
Baby
Door
House
Innovation
 This is Visual Shorthand Communication

11. PROJECT: DESIGN AN IDEAL WALLET FOR YOUR
BUDDY
Step 0: Sketch your best idea here:

12. INNOVATION IS A PROCESS
Consisting of :
1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test

13. EMPATHY:
Feel their feelings, mirror their experience
 Without judgment
 With beginner’s eyes
 With curiosity
 Optimistically
 Respectfully

14. PROJECT TASK 1: EMPATHIZE
Interview1: Understand needs… as verbs
Switch
Interview2
Take notes
Ask Why?...Why?... Why?...Why?... Why?...
Insight 1: Response of Why is the Insight
Insight2

15. PROJECT TASK2: DEFINE PROBLEM
STATEMENT
Focus on Individuals and not on groups
Take care of extreme users
Else, you add so many features that is good for none.

16. If required Redo the needs & Insights and Write the Point of View
statements

17. POINT OF VIEW STATEMENT: USER>
NEEDS> INSIGHTS
Needs based on Insights & based on how do they want to feel
DO not design for a group. No generic thing. Try using the needs of
extreme user.
Design for an individual
COE of OXO replaced peeler with cushy Handle to address the
extreme user.

18. PROJECT TASK3: IDEATE:
BRAINSTORMING SESSION AROUND THE
PROBLEM STATEMENT
Defer Judgment
Go for many ideas
One conversation only
Be visual
Build on the ideas of others
Stay on topic
Encourage wild ideas

19. PROJECT TASK4: PROTOTYPE
Sketch 5-7 radical ways of meeting your user’s needs

20. PROJECT TASK 5:
& GENERATE ALTERNATIVES TO
TEST
Sketch the idea
Share your Idea
Get the feedback

21. FEEDBACK
+ What went well
-What went wrong
? Questions
! Ideas

22. DESIGN A WALLET: RECHECK
Facts (Physical/ material/color/cost/weight/brand)
Form (shapes/size/texture/pockets/patterns)
Function (Main use/ occasion/ storage idea/ carried)
Relationship (What your partner carries in the bag that you don’t/
What would he or she would hate to loose/Is it the reflection of their
personality)

23. TO SUMMERISE
Design Thinking is a User Centric Approach. It is less about thinking
and more about doing. It is :
 People Centric – empathy is the key
 Highly Creative-Integrative thinking is the key
 Hands-On – Failure is a necessary part of the process
 Iterative- A cycle of “ Understand>Create>Learn

24. MAKING OF A COCONUT CUTTER

25. COMPARATIVE ACTION TASK:
VIDEO CHAT
Whatsup
Hangout
Duo
Zoom
FaceTime

26. LEARNING MANAGEMENT SYSTEM
• Administrative Reporting
• Single sign in sign on
• Assessment Tools Built in(subjective and objective)
• Authentication & Security
• Authoring - Courses
• Authoring - Storyboarding
• Certification Management
• Attendance management
• Live online class
• Recording of online class
• Discussion form
• Notification
• content upload
• Support desktop
• Course Catalog
• Coursework Grading
• Post grades to students
• Assigning student to a course
• Student should be able to track his performance in all of the modules he is assigned to
• eLearning Management
• Assignment posting and submission

27. DECIDE WHETHER YOU WANT TO
KEEP IT
Progate
Conduruira
Shiksha
Mettle Examine
KOAK
Cloud Walker
Flipick
Paradiso
Pinnacle

28. Write to me : drneetaa@gmail.com