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Persuasion & Influence Welcome
Introduction ,[object Object],[object Object],[object Object],[object Object]
What’s it all about ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessment 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessment 1 – the ideal ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessment 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessment 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are attitudes That new logo sucks   Big time! PR isn't a real job Marketing is just smoke and mirrors
What are opinions, Are they different
Beliefs ,[object Object],[object Object],[object Object]
How are B/O/A changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Theories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think of a change you caused ,[object Object],[object Object],[object Object]

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Persuasion & Influence: Session 1