Slides used at the Digital Privacy in the B2B Landscape panel on 04/04/2017 at WeWork Moorgate. The panel discussed the effects of GDPR and other new data privacy laws that are soon coming into effect, from a marketing, cyber security and legal perspective. The event was organised by Kingpin and Passle.

1. WELCOME

2. GDPR Ready?
25th May 2018

3. As of May 2018, the EU General Data Protection laws will be changing.
This will have a massive impact on your marketing data, both
strategically and in terms of what you can achieve.
Before the GDPR was proposed in January 2012 by the European
Commission and approved by the European Parliament in April 2016,
we operated under the Data Protection Directive. This allowed B2B
marketers to work with a “soft” opt-in approach.
The main changes apply around consent that individual has given the
advertiser / data owner for future contact. This removes the “opt-out”
element we currently adhere to, and now needs a specific “opt-in”.
This consent should be “unbundled” and clearly laid out in simple
terms what the individual will be receiving.
What is GDPR?

4. What you made of it
0
10
20
30
40
50
60
70
GPDR Cookie Law ePrivacy
How familiar are you with the following
legislation?
Not at all Not very Reasonably Very
0 10 20 30 40 50 60 70 80
Opt-in vs opt-out
Data storage
Impact of Brexit
GDPR vs ePrivacy
Compliance and best practices
How important are these topics to you?
High Medium Low None

5. The panel
Simon Moss
Head of Marketing
Claire Trevien
Head of Content
Marketing
Chris Evans
Consultant
Tom Wright
Director of Content &
Performance Marketing
Services
Benjamin Hosack
Director and Co-
Founder
Chaired by
James Foulkes
Director and Co-
Founder

6. QUESTION 1
How will GDPR affect my existing and
legacy data? Is there a difference in
clients v prospects?

7. QUESTION 2
How will this change B2B organisations’
approach to marketing?

8. QUESTION 3
Consent for commercial email sent by
my organisation – is this only for bulk
communications? How about consent
for single channels like events? Do you
still need broad consent?

9. QUESTION 4
How does this affect cookies on websites
and how is it different to current
legislation?

10. QUESTION 5
How do you think organisations are
going to cope with the demands of
GDPR, especially the need to respond
to the 72 hour breach notification
requirement that seems to be
catching most people’s attention?

11. QUESTION 6
What are the pro’s and con’s of having
an in-house v external Data Protection
Officer (DPO) for GDPR compliance?

12. QUESTION 7
Are social media platforms naturally
compliant?