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“I LIVE IN THE FUTURE
              & HERE’S HOW IT WORKS”*




                      Spring 2012


                                    Mick Fleming, President
* Nick Bilton’s new book
SEALs New Planning Model
Today’s Grand Observations
  (and Gross Generalizations)


          The Context
          The Work
          The Life
MEGA TRENDS – THE CONTEXT
Government In the Economy
 Governments (quasi) as largest
  employers, customer, developers

 Selecting winners and losers through
  TARP, but also every day
  (green, BRAC, disasters…)

                                   The Context
International Influence

 Brazilians buying Miami

 Arab spring to European spring

 Japanese retirees

 NFL & NBA Negotiations

 Global ownership & investment



                                   The Context
Demographics

 Pyramids and rectangles
 Millennials issues
 Minority-Majority nation 2037
 Boomers aren’t going away
      Cruelty of migrations
 “Anglo” Chamber???



                                  The Context
Impact of Recession???

 Intuition about impact may be wrong
 Data indicates remarkable stability
 Your performance better than your community’s
 The work is harder, but you figured it out




                                     The Context
“It’s the [next]
         economy, stupid”
 Sector transformations

 Talent specialization over “available” workers

 Wild fluctuations in markets & preferences

 Impact of complete mobile connectivity


                                   The Context
 IS THERE A
“BUSINESS COMMUNITY”
      ANYMORE?
MEGA TRENDS – THE WORK
Membership
 Renewal rates back to 2008 levels (84%)

 Member count not yet back to pre-recession

 Penetration down

 Dues = 55% of small CCs, but only 24% for bigs

 Average dues unchanged for 4 years

 Gross revenue per member actually up
                                     The Work
Other Ops & Finance

 Huge ranges of net income and net assets

 No investment in policy or membership growth

 Boards are huge – especially with ex officios

 Vast majority of chambers are “just” chambers



                                    The Work
Policy Field of Play
 Demise of civil discourse – “fundamental
  divide”
 Every Issue Viewed Thru COG Lens
 Employer-Employee Relationship
 Corporate Indecision?




                                  The Work
Politics & Policy
 Can you afford to play?
 Can you afford not to?
 The safety and power of coalition positions
 Read the book


 Your possible political play (and the price)


                                    The Work
FAILURE
FALSE


     Communications
                      THE LONG TAIL
     Revolution
Communications Revolution
  Mass Personalization
  ‘SEND ALL’ button of questionable value
  Mobile EVERYTHING
  Velvet Rope Model dying???
  Social media – As a profession . . . We suck



                                      The Work
How People Learn & Acquire Info

 Need it? Go get it. JIT knowledge
 Risks of the “send all” button
 Can’t assume any “clip” ever goes away
 Influencing the influentials
 Lists disguised as wisdom
 Questioning the value of in-person meetings
Community Advancement &
Economic Development
      Three I’s
      Three P’s –




                     The Work
MEGA TRENDS – THE LIFE
The Life

 The two biggest fictions in chamber work




                                     The Life
The Life

 The two biggest fictions in chamber work


1. The CEO’s to-do list/calendar


2. The staffer’s job description



                                     The Life
Impatience At All Levels

 Members impatient for impact

 Boards impatient with pace of progress

 Staffs impatient with lack of opportunities

 Pols impatient with slow chamber consensus

 Sponsors impatient with slow ROI

                                       The Life
The Life

 Turnover rate and tenure
. . .the same in large chambers and small



            PLATO’S REPUBLIC?



                                     The Life
SO WHAT?    NOW WHAT?

- LOOK PAST THE NEXT WHATEVER

- NIMBLEOSITY (KAPS)

- YOUNG AT HEART

- PERSONALIZE THE EXPERIENCE
The Legacy:

 Wherever there’s a guy . . .
I LIVE IN THE FUTURE &
     HERE’S HOW IT WORKS

                            Mick Fleming, President
           American Chamber of Commerce Executives

mfleming@acce.org            703/998-3553

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Mick Fleming - Trends in the Chamber Industry

  • 1. “I LIVE IN THE FUTURE & HERE’S HOW IT WORKS”* Spring 2012 Mick Fleming, President * Nick Bilton’s new book
  • 3. Today’s Grand Observations (and Gross Generalizations) The Context The Work The Life
  • 4. MEGA TRENDS – THE CONTEXT
  • 5. Government In the Economy  Governments (quasi) as largest employers, customer, developers  Selecting winners and losers through TARP, but also every day (green, BRAC, disasters…) The Context
  • 6. International Influence  Brazilians buying Miami  Arab spring to European spring  Japanese retirees  NFL & NBA Negotiations  Global ownership & investment The Context
  • 7. Demographics  Pyramids and rectangles  Millennials issues  Minority-Majority nation 2037  Boomers aren’t going away  Cruelty of migrations  “Anglo” Chamber??? The Context
  • 8. Impact of Recession???  Intuition about impact may be wrong  Data indicates remarkable stability  Your performance better than your community’s  The work is harder, but you figured it out The Context
  • 9. “It’s the [next] economy, stupid”  Sector transformations  Talent specialization over “available” workers  Wild fluctuations in markets & preferences  Impact of complete mobile connectivity The Context
  • 10.  IS THERE A “BUSINESS COMMUNITY” ANYMORE?
  • 11. MEGA TRENDS – THE WORK
  • 12. Membership  Renewal rates back to 2008 levels (84%)  Member count not yet back to pre-recession  Penetration down  Dues = 55% of small CCs, but only 24% for bigs  Average dues unchanged for 4 years  Gross revenue per member actually up The Work
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  • 15. Other Ops & Finance  Huge ranges of net income and net assets  No investment in policy or membership growth  Boards are huge – especially with ex officios  Vast majority of chambers are “just” chambers The Work
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  • 19. Policy Field of Play  Demise of civil discourse – “fundamental divide”  Every Issue Viewed Thru COG Lens  Employer-Employee Relationship  Corporate Indecision? The Work
  • 20. Politics & Policy  Can you afford to play?  Can you afford not to?  The safety and power of coalition positions  Read the book  Your possible political play (and the price) The Work
  • 21. FAILURE FALSE Communications THE LONG TAIL Revolution
  • 22. Communications Revolution  Mass Personalization  ‘SEND ALL’ button of questionable value  Mobile EVERYTHING  Velvet Rope Model dying???  Social media – As a profession . . . We suck The Work
  • 23. How People Learn & Acquire Info  Need it? Go get it. JIT knowledge  Risks of the “send all” button  Can’t assume any “clip” ever goes away  Influencing the influentials  Lists disguised as wisdom  Questioning the value of in-person meetings
  • 24. Community Advancement & Economic Development  Three I’s  Three P’s – The Work
  • 25. MEGA TRENDS – THE LIFE
  • 26. The Life  The two biggest fictions in chamber work The Life
  • 27. The Life  The two biggest fictions in chamber work 1. The CEO’s to-do list/calendar 2. The staffer’s job description The Life
  • 28. Impatience At All Levels  Members impatient for impact  Boards impatient with pace of progress  Staffs impatient with lack of opportunities  Pols impatient with slow chamber consensus  Sponsors impatient with slow ROI The Life
  • 29. The Life  Turnover rate and tenure . . .the same in large chambers and small PLATO’S REPUBLIC? The Life
  • 30. SO WHAT? NOW WHAT? - LOOK PAST THE NEXT WHATEVER - NIMBLEOSITY (KAPS) - YOUNG AT HEART - PERSONALIZE THE EXPERIENCE
  • 31. The Legacy:  Wherever there’s a guy . . .
  • 32. I LIVE IN THE FUTURE & HERE’S HOW IT WORKS Mick Fleming, President American Chamber of Commerce Executives mfleming@acce.org 703/998-3553