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AGENCYCREDENTIALS
We are Part of
THETEAM
THETEAM KameliyaPavlova Digital Manager 4 years experience in online communication and  building online platforms. Working for brands as BELLA, Microsoft, Postbank, AVON, REHAU, SOS etc NikolayBoykov Managing Director 10 years experience in PR, advertising and communications. Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Cartoon Network, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, etc. Marin Kostov Creative Director 10 years experience in communications  Working for brands as Nokia,Germanos, Beeep, Chevrolet, Gillette, Aquafresh, Coldrex, Pantene, Mr. Proper, Ace, UnicreditBulbank, First Investment Bank, Postbank, AVON, EKO, AVON, European Commission, Bella, Naroden, Perelik, Solaris, Gradus, BiserOliva, SOS, HBO, AXN, Discovery Channel, Cartoon Network, Maggi, etc.
THETEAM Marina Zheleva Digital Specialist 3 years experience in online communication, advertising and building online platforms. Working for brands as Microsoft, Postbank, Lenovo, Discovery etc Petya Panduleva Digital Specialist 3 years experience in online communication, advertising and building online platforms. Working for brands as Maggy, BELLA, Discovery etc ValyaPetrova Media Director 10 years experience in PR, advertising and media planning Working for brands as  Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, Cartoon Network, AFI Europe, European Commission etc.
OURSERVICES
ANALYSIS Audience segmentation and opportunity profiling  Performance management and analysis Online reputation analysis   Online monitoring  Competitive audit ROI Analysis & Benchmarking  CREATIVE Digital communication concept Social media creative concept Viral creative concept Buzz and e-mailing  Web  site  Ad Unit Strategy  Web design ANALYSIS engagement influence TECHNICAL SUPPORT STRATEGY COMMUNICATION audience STRATEGY TECHNICAL SUPPORT Web site development Search Engine Optimization E-newsletter platform  E-mailing system  Multimedia production Widgets  Social media application Desktop applications awareness COMMUNICATION Cross platform content management  Web site Social media administration  Blog administration  E-newsletter content  E-mailing management  Media planning and buying  CREATIVE
OURCOMPETITIVEADVANTAGE
E-Consumers Report E-Consumers Report - first research study exploring the behavior and attitudes of the Bulgarian online consumers
OURBRANDS
OUR BRANDS
INTEGRATEDCASESTUDIES2010
Tools: Social media  interaction campaign  communicationstrategy design  & implementation ATL publicity, guerilla campaigns, non-standard mediaBTL -Road shows casting, media eventsPR communication, TV Shows
Sexy in the Town Social media interactioncampaign –     	communicationstrategy design and implementation;  Viral andbuzz campaign planning  and                     implementation; Tools: & ATL communication; guerilla campaignBTL - Media EventsPR communication, TV shows, interviews
Office 2010Launch Tools:                      Web site           Facebookfan page                 Video testimonials     Bloggers’ relations Flash banners & PR communications, media eventsATL communication, non-standard materialsBTL - branding, events, festival attendance
High Start with Postbank Click the picture to play Tools:                       Web site;                     Facebookfan page;                    Viral buzz video; Flashbanners; & ATL supports communication - printed visions, stickers, promotional materials, textbookPR & BTL - press, media events, a partnership with the Ministry of Education
DIGITALCASESTUDIES2010
SEO campaigns  Search Engine Optimization for Bulgarian words only   In partnership with
E-Consumers Report Website Direct mailing Tools:
MAGGI web site       Web site   Web applications; Tools: Web Site of the year 2010
Microsoft Internet Explorer 9 Tools: Facebookwelcometab        Daily  Facebookmaintenance Banners Facebook applications
Microsoft Netalarma.bg Tools:              Website          Facebook                       fanpage
2Travel.bg Tools:       FacebookFanpage           DailyFB maintenance     Ad Banners                 Direct mailing
Postbank Virtual Card Facebook fanpage Applications Online games  Tools:
EKO – nastroenie.bg Tools:                Website with interactivegame;            Flashbanners; One month 3115 applications 25 585 total visits on website
EKO – Ekoist.bg Tools:           Website Facebookaccount       Twitteraccount             Flashbanners
Discovery Networks Facebook  welcometabs Dailymaintenance Tools: Design, development and administration of Facebook tabs for Christmas game in Bulgaria, Serbia and Slovenia Results: Bulgaria – 100% increase of fans Serbia – 70% increase of fans Slovenia – over 400% increase of fans
AVON – Outspoken viral campaign Tools: Viral campaign One week 2 channels: Facebook and Ladypopular.bg Bulgarian website is the 1st in Central and South Europe by visits on website per capita
AVON against Brest Cancer 2010 Tools: Website      Facebookfanpage
AVON against Breast Cancer 2006 - 2009 Tools: Website
Lenovo - I Love Lenovo Tools: Facebook 	welcome tab        Daily Maintenance              Application
Rehau – Save Energy Calculator Tools: Communication 	campaign     Webapplication html e-mailing     	platform Flash banners 35 days  7596 registered users 37 104 absolute unique visitors to the game’s web page
SOS Kinderdorf – I Matter Campaign Tools:              Website    Facebook  fan page
THANK YOU!

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All Channels | Interaction Credentials

  • 4. THETEAM KameliyaPavlova Digital Manager 4 years experience in online communication and building online platforms. Working for brands as BELLA, Microsoft, Postbank, AVON, REHAU, SOS etc NikolayBoykov Managing Director 10 years experience in PR, advertising and communications. Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Cartoon Network, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, etc. Marin Kostov Creative Director 10 years experience in communications Working for brands as Nokia,Germanos, Beeep, Chevrolet, Gillette, Aquafresh, Coldrex, Pantene, Mr. Proper, Ace, UnicreditBulbank, First Investment Bank, Postbank, AVON, EKO, AVON, European Commission, Bella, Naroden, Perelik, Solaris, Gradus, BiserOliva, SOS, HBO, AXN, Discovery Channel, Cartoon Network, Maggi, etc.
  • 5. THETEAM Marina Zheleva Digital Specialist 3 years experience in online communication, advertising and building online platforms. Working for brands as Microsoft, Postbank, Lenovo, Discovery etc Petya Panduleva Digital Specialist 3 years experience in online communication, advertising and building online platforms. Working for brands as Maggy, BELLA, Discovery etc ValyaPetrova Media Director 10 years experience in PR, advertising and media planning Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, Cartoon Network, AFI Europe, European Commission etc.
  • 7. ANALYSIS Audience segmentation and opportunity profiling Performance management and analysis Online reputation analysis Online monitoring Competitive audit ROI Analysis & Benchmarking CREATIVE Digital communication concept Social media creative concept Viral creative concept Buzz and e-mailing Web site Ad Unit Strategy Web design ANALYSIS engagement influence TECHNICAL SUPPORT STRATEGY COMMUNICATION audience STRATEGY TECHNICAL SUPPORT Web site development Search Engine Optimization E-newsletter platform E-mailing system Multimedia production Widgets Social media application Desktop applications awareness COMMUNICATION Cross platform content management Web site Social media administration Blog administration E-newsletter content E-mailing management Media planning and buying CREATIVE
  • 9. E-Consumers Report E-Consumers Report - first research study exploring the behavior and attitudes of the Bulgarian online consumers
  • 13. Tools: Social media interaction campaign communicationstrategy design & implementation ATL publicity, guerilla campaigns, non-standard mediaBTL -Road shows casting, media eventsPR communication, TV Shows
  • 14. Sexy in the Town Social media interactioncampaign – communicationstrategy design and implementation; Viral andbuzz campaign planning and implementation; Tools: & ATL communication; guerilla campaignBTL - Media EventsPR communication, TV shows, interviews
  • 15. Office 2010Launch Tools: Web site Facebookfan page Video testimonials Bloggers’ relations Flash banners & PR communications, media eventsATL communication, non-standard materialsBTL - branding, events, festival attendance
  • 16. High Start with Postbank Click the picture to play Tools: Web site; Facebookfan page; Viral buzz video; Flashbanners; & ATL supports communication - printed visions, stickers, promotional materials, textbookPR & BTL - press, media events, a partnership with the Ministry of Education
  • 18. SEO campaigns Search Engine Optimization for Bulgarian words only In partnership with
  • 19. E-Consumers Report Website Direct mailing Tools:
  • 20. MAGGI web site Web site Web applications; Tools: Web Site of the year 2010
  • 21. Microsoft Internet Explorer 9 Tools: Facebookwelcometab Daily Facebookmaintenance Banners Facebook applications
  • 22. Microsoft Netalarma.bg Tools: Website Facebook fanpage
  • 23. 2Travel.bg Tools: FacebookFanpage DailyFB maintenance Ad Banners Direct mailing
  • 24. Postbank Virtual Card Facebook fanpage Applications Online games Tools:
  • 25. EKO – nastroenie.bg Tools: Website with interactivegame; Flashbanners; One month 3115 applications 25 585 total visits on website
  • 26. EKO – Ekoist.bg Tools: Website Facebookaccount Twitteraccount Flashbanners
  • 27. Discovery Networks Facebook welcometabs Dailymaintenance Tools: Design, development and administration of Facebook tabs for Christmas game in Bulgaria, Serbia and Slovenia Results: Bulgaria – 100% increase of fans Serbia – 70% increase of fans Slovenia – over 400% increase of fans
  • 28. AVON – Outspoken viral campaign Tools: Viral campaign One week 2 channels: Facebook and Ladypopular.bg Bulgarian website is the 1st in Central and South Europe by visits on website per capita
  • 29. AVON against Brest Cancer 2010 Tools: Website Facebookfanpage
  • 30. AVON against Breast Cancer 2006 - 2009 Tools: Website
  • 31. Lenovo - I Love Lenovo Tools: Facebook welcome tab Daily Maintenance Application
  • 32. Rehau – Save Energy Calculator Tools: Communication campaign Webapplication html e-mailing platform Flash banners 35 days 7596 registered users 37 104 absolute unique visitors to the game’s web page
  • 33. SOS Kinderdorf – I Matter Campaign Tools: Website Facebook fan page