4. THETEAM KameliyaPavlova Digital Manager 4 years experience in online communication and building online platforms. Working for brands as BELLA, Microsoft, Postbank, AVON, REHAU, SOS etc NikolayBoykov Managing Director 10 years experience in PR, advertising and communications. Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Cartoon Network, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, etc. Marin Kostov Creative Director 10 years experience in communications Working for brands as Nokia,Germanos, Beeep, Chevrolet, Gillette, Aquafresh, Coldrex, Pantene, Mr. Proper, Ace, UnicreditBulbank, First Investment Bank, Postbank, AVON, EKO, AVON, European Commission, Bella, Naroden, Perelik, Solaris, Gradus, BiserOliva, SOS, HBO, AXN, Discovery Channel, Cartoon Network, Maggi, etc.
5. THETEAM Marina Zheleva Digital Specialist 3 years experience in online communication, advertising and building online platforms. Working for brands as Microsoft, Postbank, Lenovo, Discovery etc Petya Panduleva Digital Specialist 3 years experience in online communication, advertising and building online platforms. Working for brands as Maggy, BELLA, Discovery etc ValyaPetrova Media Director 10 years experience in PR, advertising and media planning Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, Cartoon Network, AFI Europe, European Commission etc.
7. ANALYSIS Audience segmentation and opportunity profiling Performance management and analysis Online reputation analysis Online monitoring Competitive audit ROI Analysis & Benchmarking CREATIVE Digital communication concept Social media creative concept Viral creative concept Buzz and e-mailing Web site Ad Unit Strategy Web design ANALYSIS engagement influence TECHNICAL SUPPORT STRATEGY COMMUNICATION audience STRATEGY TECHNICAL SUPPORT Web site development Search Engine Optimization E-newsletter platform E-mailing system Multimedia production Widgets Social media application Desktop applications awareness COMMUNICATION Cross platform content management Web site Social media administration Blog administration E-newsletter content E-mailing management Media planning and buying CREATIVE
13. Tools: Social media interaction campaign communicationstrategy design & implementation ATL publicity, guerilla campaigns, non-standard mediaBTL -Road shows casting, media eventsPR communication, TV Shows
14. Sexy in the Town Social media interactioncampaign – communicationstrategy design and implementation; Viral andbuzz campaign planning and implementation; Tools: & ATL communication; guerilla campaignBTL - Media EventsPR communication, TV shows, interviews
15. Office 2010Launch Tools: Web site Facebookfan page Video testimonials Bloggers’ relations Flash banners & PR communications, media eventsATL communication, non-standard materialsBTL - branding, events, festival attendance
16. High Start with Postbank Click the picture to play Tools: Web site; Facebookfan page; Viral buzz video; Flashbanners; & ATL supports communication - printed visions, stickers, promotional materials, textbookPR & BTL - press, media events, a partnership with the Ministry of Education
27. Discovery Networks Facebook welcometabs Dailymaintenance Tools: Design, development and administration of Facebook tabs for Christmas game in Bulgaria, Serbia and Slovenia Results: Bulgaria – 100% increase of fans Serbia – 70% increase of fans Slovenia – over 400% increase of fans
28. AVON – Outspoken viral campaign Tools: Viral campaign One week 2 channels: Facebook and Ladypopular.bg Bulgarian website is the 1st in Central and South Europe by visits on website per capita
31. Lenovo - I Love Lenovo Tools: Facebook welcome tab Daily Maintenance Application
32. Rehau – Save Energy Calculator Tools: Communication campaign Webapplication html e-mailing platform Flash banners 35 days 7596 registered users 37 104 absolute unique visitors to the game’s web page
33. SOS Kinderdorf – I Matter Campaign Tools: Website Facebook fan page