Award-winning marketing professional Douglas Zarkin was instrumental in launching and overseeing the brand development of the Avon sister company named “mark.” Under the leadership of Douglas Zarkin, the mark. brand accumulated more than $117 million in sales within the first 18 months of operation, excelling in e-commerce, non-traditional retail, and catalogue sales areas.

1. An Overview of Development
of Avon's mark. Brand
By Douglas Zarkin

2. Introduction

Award-winning marketing professional
Douglas Zarkin was instrumental in
launching and overseeing the brand
development of the Avon sister company
named “mark.” Under the leadership of
Douglas Zarkin, the mark. brand
accumulated more than $117 million in sales
within the first 18 months of operation,
excelling in e-commerce, non-traditional
retail, and catalogue sales areas.

3. About Mark.

Avon’s new brand mark. caters to upscale
and globally minded young women seeking
the opportunity to make a statement and
create a cutting-edge identity. The product
line offered by mark. is engaging and
empowering, offering an exciting new range
of makeup, clothing, jewelry, skin and hair
products, and fragrances. Products are priced
affordably and delivered in modern and fresh
packaging.

4. Conclusion

Tailored to ambitious and confident young
women, the mark. brand offers participating
mark. representatives, known as Goal
Models, the chance to lead their own
companies, tap into earning potential, and
recruit other young women into the
program. While the mark. brand has
developed a separate Avon sales force
dedicated to reaching young women, the
mark. products are also available through
Avon’s core representatives.