Address to the conference ‘Museums in the Digital Sphere: Opportunities and Challenges’ held on 6 October 2017 at the Pinakothek der Moderne, Munich, Germany. The event provided an opportunity to analyse the needs and wishes of museum visitors in the 21st century and to open up topics such as digital collections, transparency, and open access to public discussion. It addressed technical restrictions (databases, structures, resources) and legal limitations (copyright, image rights) as well as the opportunities created by interlinking multiple collections in comprehensive platforms such as the Deutsche Digitale Bibliothek (German Digital Library – DDB), ‘bavarikon’, Europeana and introduce initiatives such as #openGLAM. Douglas presented Europeana, a unique digital resource where thousands of cultural institutions – from regional archives to national museums – share their collections online. Douglas emphasised the benefits of working with Europeana's community of 1700+ digital heritage and tech experts to expand and improve access to our shared cultural heritage. He outlined the opportunities for cultural institutions to showcase their collections with Europeana and to engage citizens within and beyond Europe.

1. Mauritshuis. Public Domain
Hans Holbein the Younger (f.attr.)
Portrait of a Woman from Southern
Germany (detail), c. 1520-25
Europeana and You
Museen im digitalen Raum
Pinakothek der Moderne
6 October 2017

2. Europeana and You
CC BY-SA
‘What business
have we with art
unless all can share it?’
William Morris
Letter to the Editor of the Manchester Examiner, 14 March 1883

3. What I’ll talk about today
• What and who is Europeana?
• Introducing europeana.eu
• Showcase your collections:
• Exhibitions
• Galleries
• Blogs
• Expand your audiences
• Europeana and You
Europeana and You
CC BY-SA

4. Mauritshuis
Public Domain
Rembrandt van Rijn
The Anatomy Lesson of Dr
Nicolaes Tulp, 1632
What and who
is Europeana?

5. A non-profit foundation based in The Hague
+
A community of 1700+ digital heritage and tech experts
=
Our shared mission:
expand and improve access to Europe's digital cultural heritage
Europeana and You
CC BY-SA

6. An open data platform with many services.
We publish more than 53 million data from over 3,500
museums, galleries, libraries, and archives across Europe.
Europeana APIs
Europeana Collections
Europeana and You
CC BY-SA

7. Europeana and You
CC BY-SA

8. Title here
CC BY-SA
Title here
CC BY-SA
Europeana and You
CC BY-SA

9. Title here
CC BY-SA
Title here
CC BY-SA
Europeana and You
CC BY-SA

10. Title here
CC BY-SA
Title here
CC BY-SA
Europeana and You
CC BY-SA

11. Our goals
Moses with the tablets of Law and History (detail)
Rijksmuseum. Public Domain.
● Inspire user discovery through
stimulating content & design
● Promote open content
● Stimulate use & re-use
● Encourage partner engagement
on our platform and elsewhere
Europeana and You
CC BY-SA

12. Exhibitions
● Create and share engaging narratives
● Showcase collections in a visually appealing format
● Multi-institutional, pan-European and multilingual
http://www.europeana.eu/portal/exhibitions
● Flexible platform: embed video, animation, audio, Pinterest...
Europeana and You
CC BY-SA

13. Europeana and You
CC BY-SA

14. Europeana and You
CC BY-SA

15. Europeana and You
CC BY-SA

16. A broad scope
Europeana and You
CC BY-SA

17. Europeana and You
CC BY-SA

18. Europeana and You
CC BY-SA

19. Europeana and You
CC BY-SA

20. Collaborative open culture
Europeana and You
CC BY-SA

21. Art Nouveau season
Sunflower, 1896. Eugene Grasset and C.A. Bourgeot
Schola Graphidis Art Collection. Hungarian University of Fine Arts. CC BY-SA
● Art Nouveau - A Universal Style
● 10 partner blogs
● DailyArt: 4 guest blogs, 4 app
images
● 20+ Pinterest boards
● Colouring book
● #ArtNouveauSeason
Europeana and You
CC BY-SA

22. Art Nouveau season partners
Europeana and You
CC BY-SA

23. An international outlook
Europeana and You
CC BY-SA

24. Wikipedia/Wikidata
Art History Challenge (2016)
Europeana and You
CC BY-SA

25. Social media
● 100K+ Facebook followers
● 29.5K Twitter followers
● 50K+ newsletter subscribers
● 11K+ Pinterest followers
● GIPHY
● Wikimedia
Europeana and You
CC BY-SA

26. Europeana and You
● Join a unique digital resource where thousands of cultural
institutions – from regional archives to national museums –
share their own collections
● Showcase your own collections and benefit from Europeana's
active followers on social media to reach citizens across Europe
Europeana and You
CC BY-SA

27. Europeana and You
● Make your collections available for re-use within research,
education and the creative industries
● Make your data available through the Europeana API so it can be
viewed, shared and used in more ways
Europeana and You
CC BY-SA

28. Europeana and You
● Apply internationally interoperable rights statements to make
using your collections transparent and accessible
● Make your data compliant with the Europeana Data Model –
an international standard for cultural heritage institutions like the
Deutsche Digitale Bibliothek and DPLA
Europeana and You
CC BY-SA

29. Europeana and You
CC BY-SA

30. Thank you
Douglas McCarthy
Collections Manager, Europeana
E: douglas.mccarthy@europeana.eu
@CultureDoug
douglaskmccarthy
linkedin.com/in/douglaskmccarthy
Cy + Relics, Rome, 1952
Robert Rauschenberg
Robert Rauschenberg Foundation
Public Domain
CC BY-SAEuropeana and You
CC BY-SA