How to Turn Your Company into an Entertainment Brand

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No matter what business you are in, to compete and succeed you have to accept that you are in the entertainment business. That’s the challenge these days for PR and marketing pros, whether you work for or represent a Fortune 500 company, a nonprofit, educational institution or a small business. But how can you turn your company — or any type of organization — into an entertainment brand for your audience and do something that will create immediate buzz and be talked about for years?

Marketing

Network Executive Model:
• Audiences
• Programs
• Channels
TV/Radio Online Social

Audiences:
• Clients/Customers/Prospects
• Partners
• Key Influencers
• Internal

The Power of Video
Increasing Earned Media
Placements will Improve ROI:

The Challenge to Earn Media
It’s harder than it used to be to earn media:

Media Outlets are using
Social Networking sites to find Content

7%
Facebook and Twitter Top the List
Of Social Networking Sites Journalists
Use To Find Content

The Power of Video
Digital Producers Use Third-Party
Video Unedited:

The Power of Video
• Tell a Story
• “Gee Wiz” moments
• Memorable images
• Emotion
• Humor
• Well Crafted
• Connected to Distribution/Viewership
• Spokesperson vs. Influencer

An economical way to do
branded entertainment
and drive earned media
Break a Guinness World Records title

What makes a record?
• Measurable
• Breakable
• Standardizable
• Based on a single superlative

The Power of Video: Connected to Viewership/Distribution

The Power of Video: Spokesperson/Influencer

Media trained Adjudicator:
• How are they trained?
• Why is it important to have one?

Examples of companies
that have done this well

Guinness World Records
/GuinnessWorldRecords
/GWR
/guinnessworldrecords
/+guinnessworldrecords
D S Simon Media
Distribution Channels
• B-Roll
• Media Tours
• Custom Content Packages
• Digital Press Conferences

THANK YOU!
Keith Green Doug Simon
VP of Marketing & Commercial Sales President & CEO
Guinness World Records D S Simon Media
Keith.Green@GuinnessWorldRecords.com DougS@dssimon.com
212-453-3714 212-736-2727
732-921-1634 917-952-7007

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How to Turn Your Company into an Entertainment Brand

1. How to Turn Any Type of Company into an Entertainment Brand

2. Introduction/Overview: • History of brand/book • History of DS Simon

3. Network Executive Model: • Audiences • Programs • Channels TV/Radio Online Social

4. Audiences: • Clients/Customers/Prospects • Partners • Key Influencers • Internal

5. The Power of Video Increasing Earned Media Placements will Improve ROI:

6. The Challenge to Earn Media It’s harder than it used to be to earn media:

7. The Agency/Brand Disconnect Agencies satisfied with their team’s ability to earn media placements for clients on:

8. The Agency/Brand Disconnect Brands are frustrated with both their agency’s and in-house teams ability to earn media on:

9. Are You Using Social to Drive Earned?

10. Media Outlets are using Social Networking sites to find Content

11. 7% Facebook and Twitter Top the List Of Social Networking Sites Journalists Use To Find Content

12. Storytelling

13. The Power of Video Digital Producers Use Third-Party Video Unedited:

14.

15. The Power of Video • Tell a Story • “Gee Wiz” moments • Memorable images • Emotion • Humor • Well Crafted • Connected to Distribution/Viewership • Spokesperson vs. Influencer

16. An economical way to do branded entertainment and drive earned media Break a Guinness World Records title

17. What makes a record? • Measurable • Breakable • Standardizable • Based on a single superlative

18. Who breaks records?

19. Reasons for record breaking

20. What story do you want to tell? Directly or indirectly related to the brand, cause, product or service

21. The Power of Video: Tell a Story

22. The Power of Video: Memorable Images

23. The Power of Video: Emotion

24. The Power of Video: Humor

25. The Power of Video: Well-crafted

26. The Power of Video: Connected to Viewership/Distribution

27. The Power of Video: Spokesperson/Influencer

28. Media trained Adjudicator: • How are they trained? • Why is it important to have one?

29. Examples of companies that have done this well

30. Big Events

31.

34.

37. Trade Shows Thought Leadership

38.

39. Guinness World Records /GuinnessWorldRecords /GWR /guinnessworldrecords /+guinnessworldrecords D S Simon Media Distribution Channels • B-Roll • Media Tours • Custom Content Packages • Digital Press Conferences

40. Q&A

41. Group Brainstorm

42. THANK YOU! Keith Green Doug Simon VP of Marketing & Commercial Sales President & CEO Guinness World Records D S Simon Media Keith.Green@GuinnessWorldRecords.com DougS@dssimon.com 212-453-3714 212-736-2727 732-921-1634 917-952-7007

How to Turn Your Company into an Entertainment Brand

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