Education is a key component of many live events. In this session you will discover new ways to deliver resources and tools to enhance your attendee’s skills and abilities in an environment that encourages collaboration and knowledge share using DoubleDutch. Perfect For: Sales Kickoffs, Corporate Internal Meetings, Training or Seminars, Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences

1. Enhancing Educational Opportunities at Live Events
Laura Powell | Sr. Manager of Customer Success
Quentin Bosman | Sr. Customer Success Manager

2. AGENDA
▪ Defining the goal
▪ Features
▪ Which data to use
▪ Actionable data examples

3. DEFINING THE GOAL

4. Define the Goal
Education
▪Basic Definition
- I want my attendees to learn
- I want to know how much they are learning

5. What Does This Mean?
▪Desired results of achieving the goal at your event
- Internal
▪ I want my employees to be ramped and ready for the job (Training or Seminar)
▪ I want my employees to be aligned with our company vision (SKO)
- External
▪ I want my customers or prospects to have a greater knowledge and connection with what our
product can do (User Conference)
▪ I want my customers or prospects to become inspired by how powerful our product has been
for others (Roadshow)
▪Question: What does this goal mean to you?

6. Key Themes for Education to be Effective
▪ To achieve this, we think there are 3 components
▪ Attendance, interaction, alignment
▪ Starts at passive to the most interactive

7. Session Scanning
Session poll
Session
Channel
Attendance
Interaction
Alignment

8. FEATURE USE CASES
AND BEST PRACTICES

9. Attendance
Session Scanning
Use case: track who really
attends
Compare to My Agenda adds
Session scanning in the app

10. Interaction
Session poll
Use case: engage the audience
with your session content
Boosts app adoption
Leverage the moderator
Timing is key
Poll in your app

11. Alignment
Session channel
Use case: specific channel for session
content discussion
Encourages direct interaction
Start them off with a question
Start discussions early
What does education mean to you?

12. WHICH DATA TO USE AND
EXAMPLES OF HOW TO USE IT

13. External Events Recommendation
▪Send a one pager, session collateral,
presentation notes
- Use list of attendees scanned
▪Send a qualified leads list to Sales and
Marketing
- Combo: Answered poll + attended session +
viewed a related section in the app
▪Add verbatims from session channels to CRM
records as a tool for sales and marketing
- Session channel engagement
Attendance
Interaction
Alignment

14. Internal Event Recommendation
▪ Confirm attendance at required
sessions for onboarding objectives
- Cross reference other sessions scanned
into/ follow up for no-show
- Combo: Added session to agenda +
weren’t scanned in
▪ Follow up with resources for poll
(could be based on answer given)
▪ Recognize highly engaged individuals /
suggest for a special project
- Combo: Scanned + took the poll +
engaged in channel
Attendance
Interaction
Alignment

15. Try This Out!
Follow this framework at you next event to show how you can influence
achieving the goal of education.
Question: Can you think of examples of how to use this framework?