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What Is Search Engine Marketing
- 1. What is Search Engine Marketing? And how can it be of use?
- 2. User Searches for a term on Google
- 3. Ads appear on the Search Page
- 7. Snapshot of the Process The User searches for a particular ‘keyword’ User sees our ad for the keyword and CLICKS on it User is taken to our LANDING PAGE with a FORM User leaves his Contact Details in the form
- 8. Important Metrics CTR or Click Through Rate: What percentage of people who see the ad actually click on it Conversion Rate: What percentage of people who click on the ad actually leave their details The User searches for a particular ‘keyword’ User sees our ad for the keyword and CLICKS on it User is taken to our LANDING PAGE with a FORM User leaves his Contact Details in the form
- 9. Most Important Metric Cost Per Lead (CPL): The Advertiser pays for clicks. CPL is the amount the advertiser finally pays for every LEAD The User searches for a particular ‘keyword’ User sees our ad for the keyword and CLICKS on it User is taken to our LANDING PAGE with a FORM User leaves his Contact Details in the form