Your game has to form a relationship with the gamer in SUPER SPEED. See here how to prepare it to the most important meeting of its life- the first date.
Read more at www.doriadar.com
11. The player launches your game for the first time.
Put on your best smile. Your 1st date begins.
12. You have less than 3 minutes to get the user hooked
or at least interested.
13. The player must go through your 1st game loop
to completion in the first session.
14. Here’s how some games do it:
Splash
screen
Loading
screen
Cover Booster
Intro clip Map pop up Tutorial
Gameplay Reward
page
15. Here’s how some games do it:
Booster
pop up Cover Gameplay Reward
page
Too long!
Appears too late!
Splash
screen
Loading
screen
Intro clip Map Tutorial
17. Spider Man Unlimited (Gameloft)
Splash
screen
Loading
screen
Straight into the
action with minimum
explanations.
Cover Tutorial
page
Gameplay Reward
18. Epic reward-killing
a boss in the
first gameplay.
Splash Tutorial Gameplay Reward
screen
Loading
screen
Cover
page
19. Tutorial Gameplay Reward
Intro clip comes after the gameplay, as a
part of the reward for killing the boss.
Result: Less users skip the video.
Intro clip
51. I never got a booty notification from a game,
but I’d sure love to!
Ahmm..
52. Whatever you do, be sure to track these campaigns.
Push notifications are not to be dismissed.
53. How to Make It Through Your First Date
First Impression
The gamer must go through the first loop to completion!
The Dates
Excuse
me….
Sessions should be designed to leave the gamer hungry for more.
The Pursuit
The right time + the right trigger + personalization. Monitor your
campaigns.
54. Did you find this deck useful?
Care to share it with your friends?
Email doriadar@gmail.com if you have any questions.
I’d love to hear from you!
Dude! I have a
question!
55. Why must I be
seductive,
manipulative, and play
all those...games??
Yes, Game. What
do you want???
57. Because you give yourself away for FREE,
that’s why.
(Wanna hear your song? It’s on the next slide)
* Thank you Sarah Keyes and Meital Harel for helping me out with this deck!