2. I currently reside in Indianapolis, IN. I am a huge
pop culture and music lover. I am currently
enrolled at Full Sail University majoring in the
music business program. I wish to use my
unique vision and ideas to celebrate artists and
help them reach their maximum potential.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Advertising Manager
• Promotions Director
• Creative Services Director
BRAND ARCHETYPE:
As an entertainer archetype I love to
keep the energy fun and light and
make people feel good. This is
always the goal, thus allowing me to
create engaging and unique
marketing strategies.
Promotions Manager for the Music Business Industry
4. TARGET AUDIENCE
JR Ammons
Outreach Plan:
• I will complete my portfolio and learn several adobe
programs
• I will contact him on LinkedIn and send a message.
• I will contact him within 6 months.
PROFILE
PICTURE
Operations Manager at
Cumulus Media
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [TITLE] at [COMPANY]
5. GOALS
Short Term: 2023
• I want to increase my LinkedIn connections from 0 to
125 within a year
Mid Term: 2028
• I have a job in the industry working in promotions.
Long Term: 2035
• I am working as a Promotions Director and creating
marketing strategies for artists/labels.
7. I help labels create unique and engaging
marketing materials to help artists reach
their maximum potential.
PROMISE
8. CREDENTIALS
Work Experience:
• Retail and customer service for 6 years
Education:
• Music Business, B.S., Full Sail University (2023)
Volunteer Work
• Member of Circle K, a collegiate
community service organization,
sponsored by Kiwanis from 2014-2016.
9. COMPETITION
Emily Mahurin
Industry Experience:
• Promotions Director and On-Air Talent
Education:
• Bachelor of Arts, Butler University
Leadership Experience:
• Promotions Director
Skills and Proficiencies:
• PowerPoint- 2 endorsements
• Customer Service – 2 endorsements
• Research – 2 endorsements
Donovan Hudelson
Overall Online Presence:
• 162 connections. Semi Professional Headshot. NO
published articles. Profile is somewhat detailed. Linked
in url is customized. Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• Customer Service for 5 years
Education:
• Currently enrolled in Music Business Program at Full
Sail, 2023
Leadership Experience:
• Was a Secretary and on Circle K’s Board at Ball State
University, 2015-2016
• Has assisted in training new members at American
Eagle, 2019-2021
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• 2 LinkedIn connections
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. PROMOTIONS MANAGER
For music labels and artists that work with me, I
will create a welcoming, inclusive and fun
environment. Artists will enjoy working with me
due to my uniqueness, humor, and ability to help
them express themselves to the fullest.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Old National Centre Job Fair
‣ November 8, 2021| Old National Centre, Indianapolis,
IN
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I want to create fun and engaging content. I
want to use this content to build a community of music lovers
and avid concert goers.
• Primary Tools: I will use TikTok to create fun content and
push content out. I will also use Twitter as a way to connect
with other people who love music and industry professionals.
• Website: I will use my digital portfolio to increase my online
validation.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Music Business degree 2023.
Technical Skills
• Adobe InDesign, June 2022
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
14. Donovan Hudelson
You know how fans seemingly move on quickly
and it’s hard to keep their interest? Well, what I do
is create unique marketing ideas and promotional
materials for artists that actually keep fans
engaged and excited for an artist’s album. In fact,
with my help, Dua Lipa’s Levitating has stayed in
the top 10 for at least 30 weeks.
15. REFERENCES
Summary Report for: 11-2011.00 - Advertising and Promotions
Managers
https://www.onetonline.org/link/summary/11-2011.00
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Notas do Editor
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
