Personal Information
Organização/Local de trabalho
Lagos Nigeria
Setor
Advertising / Marketing / PR
Site
strategybootcamp.net
Sobre
For over a decade, I have studied the business models of advertising agencies in Africa, and believe we are on the cusp of a revolution. This revolution, spearheaded by the millennial generation - specifically entrepreneurs in the digital entertainment and online retail sub-sectors - is already changing how consumers are relating with brands.
Marcadores
consumer insights
trend analysis
cultural intelligence
nigeria
business model innovation
innovation
marketing communications
new business
social interactivism
digital natives
business intelligence
strategic planning
brand innovation
millennials
markets
emerging
interactive marketing
mobile marketing
future of agency
creative intelligence
branding
user-generated content
storytelling
digital media
transmedia
franklinozekhome
africa
technology
cosultants
audience networks
coolbrands
theandnetwork. identiture
connections planning
mobile & data analytics
digital planning
digital strategy
platforms
advertising
user experience
sensory branding
design thinking
product conceptualization
future design
gap analysis
new business ideas
identiture
brand strategy
brand experience
design experience
opportunity assessment
sensory mapping
brand identity
project management
competitor profiling
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