Mercury Social Security - Online Display Ads 101
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Display ads (banners, flash, etc.) are no longer the domain only of the large and moneyed. With no-minimum real-time RTB platforms like SiteScout, even the smallest boutique hotels and niche outdoor brands can afford to get their visual messages in front of the right people at the right time.
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Income statement definition
An income statement is a financial statement that reports a company's financial performance over a specific accounting period. It is one of the three important financial statements used for reporting a company’s financial performance, the other two being the balance sheet and the cash flow statement. The income statement focuses on the revenue, and expenses reported by a company during a particular period. It provides valuable insights into a company’s operations, the efficiency of its management, underperforming sectors, and its performance relative to industry peers.
The income statement is also known as the profit and loss (P&L) statement or the statement of revenue and expense. It starts with the details of sales and then works down to compute net income and eventually earnings per share (EPS). The income statement does not differentiate between cash and non-cash receipts (sales in cash vs. sales on credit) or cash vs. non-cash payments/disbursements (purchases in cash vs. purchases on credit).
Key income statement items
Revenue is the total amount of money a company earns from its operations, usually from the sale of goods or services. For example, a car manufacturer’s revenue would be the total amount of money it earns from selling cars.
Cost of Goods Sold (COGS) represents the direct costs associated with producing or delivering the goods or services sold by a company. In the auto industry, COGS would include the cost of raw materials, labor, and other expenses directly related to manufacturing vehicles.
Gross Profit is calculated by subtracting the COGS from the revenue.
Selling, General, and Administrative (SG&A) expenses represents the costs associated with a company's non-production activities, such as sales, marketing, and administrative functions. In the auto industry, SG&A expenses would include salaries of sales personnel, advertising expenses, rent for office spaces, and other costs related to running the business.
Depreciation & Amortization: Depreciation refers to the systematic allocation of the cost of a tangible asset over its useful life. Amortization, on the other hand, is the process of spreading out the cost of an intangible asset over its useful life. In the auto industry, depreciation and amortization expenses would include the depreciation of manufacturing equipment, vehicles, and amortization of patents or trademarks.
Interest Expenses represents the costs associated with borrowing money or using credit facilities. Interest expenses are incurred when a company has outstanding debt or loans. In the auto industry, interest expenses would include interest paid on loans used to finance manufacturing facilities or purchase equipment.
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.comCreating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Aurelien Domont, MBA
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Income statement definition
An income statement is a financial statement that reports a company's financial performance over a specific accounting period. It is one of the three important financial statements used for reporting a company’s financial performance, the other two being the balance sheet and the cash flow statement. The income statement focuses on the revenue, and expenses reported by a company during a particular period. It provides valuable insights into a company’s operations, the efficiency of its management, underperforming sectors, and its performance relative to industry peers.
The income statement is also known as the profit and loss (P&L) statement or the statement of revenue and expense. It starts with the details of sales and then works down to compute net income and eventually earnings per share (EPS). The income statement does not differentiate between cash and non-cash receipts (sales in cash vs. sales on credit) or cash vs. non-cash payments/disbursements (purchases in cash vs. purchases on credit).
Key income statement items
Revenue is the total amount of money a company earns from its operations, usually from the sale of goods or services. For example, a car manufacturer’s revenue would be the total amount of money it earns from selling cars.
Cost of Goods Sold (COGS) represents the direct costs associated with producing or delivering the goods or services sold by a company. In the auto industry, COGS would include the cost of raw materials, labor, and other expenses directly related to manufacturing vehicles.
Gross Profit is calculated by subtracting the COGS from the revenue.
Selling, General, and Administrative (SG&A) expenses represents the costs associated with a company's non-production activities, such as sales, marketing, and administrative functions. In the auto industry, SG&A expenses would include salaries of sales personnel, advertising expenses, rent for office spaces, and other costs related to running the business.
Depreciation & Amortization: Depreciation refers to the systematic allocation of the cost of a tangible asset over its useful life. Amortization, on the other hand, is the process of spreading out the cost of an intangible asset over its useful life. In the auto industry, depreciation and amortization expenses would include the depreciation of manufacturing equipment, vehicles, and amortization of patents or trademarks.
Interest Expenses represents the costs associated with borrowing money or using credit facilities. Interest expenses are incurred when a company has outstanding debt or loans. In the auto industry, interest expenses would include interest paid on loans used to finance manufacturing facilities or purchase equipment.
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Mercury Social Security - Online Display Ads 101
- 1. MERCURYcsc SOCIAL SECURITY June 14, 2013 Friday, July 26, 13
- 2. ONLINE DISPLAY ADVERTISING FOR GEOTRAVEL BRANDS (from @DONNIECLAPP) Friday, July 26, 13
- 3. Friday, July 26, 13
- 4. ARGGGGH! WE CAN BE HERE BECAUSE WE'RE RICH (OR PRETTY) Friday, July 26, 13
- 5. Friday, July 26, 13
- 6. Friday, July 26, 13
- 7. Friday, July 26, 13
- 8. SELF-SERVE ONLINE AD PLATFORMS Friday, July 26, 13
- 9. Low Creative Overhead No Minimum Spend SELF-SERVE ONLINE AD PLATFORMS No Contracts Lots of Actionable Data Friday, July 26, 13
- 10. ADWORDS SPEND Q1-Q2 2012 Friday, July 26, 13
- 11. AMAZON: $54 MILLION U of PHOENIX: $37.9 MILLION ADWORDS SPEND Q1-Q2 2012 Friday, July 26, 13
- 12. Friday, July 26, 13
- 13. Friday, July 26, 13
- 14. Friday, July 26, 13
- 15. Friday, July 26, 13
- 16. Friday, July 26, 13
- 18. TRADITIONAL DISPLAY AD PROBLEMS Friday, July 26, 13
- 19. Cost of Entry Lack of Transparency TRADITIONAL DISPLAY AD PROBLEMS Data is Delayed CPM vs. CPC Friday, July 26, 13
- 20. Friday, July 26, 13
- 21. Friday, July 26, 13
- 22. Friday, July 26, 13
- 24. Friday, July 26, 13
- 25. Friday, July 26, 13
- 26. Friday, July 26, 13
- 28. SELF-SERVE RTB ADVANTAGES Friday, July 26, 13
- 29. No Minimums Incredible Transparency SELF-SERVE RTB ADVANTAGES Real-Time Actionable Data Full Control of Targeting Friday, July 26, 13
- 30. CAN SELF-SERVE RTB DO IT? ✓ ✓ ✓ ✓ Friday, July 26, 13
- 31. Target Mobile Devices Frequency Capping CAN SELF-SERVE RTB DO IT? View-Through Conversions Audience Capture ✓ ✓ ✓ ✓ Friday, July 26, 13
- 32. CAN SELF-SERVE RTB DO IT? ✓ ✓ ✓ ✓ Friday, July 26, 13
- 33. Conversion Tracking Demographic Targeting CAN SELF-SERVE RTB DO IT? Flash/Rich Media Geo-Targeting ✓ ✓ ✓ ✓ Friday, July 26, 13
- 34. CAN SELF-SERVE RTB DO IT? ✓ ✓ ✓ ✓ Friday, July 26, 13
- 35. GPS Fencing Retargeting CAN SELF-SERVE RTB DO IT? Day Parting OS/Device Targeting ✓ ✓ ✓ ✓ Friday, July 26, 13
- 36. CAN SELF-SERVE RTB DO IT? ✓ ✓ ✓ ✓ Friday, July 26, 13
- 37. Contextual Page Targeting Brand Protection CAN SELF-SERVE RTB DO IT? Whitelist/Blacklist Postback URL Tracking ✓ ✓ ✓ ✓ Friday, July 26, 13
- 39. HTL EMAIL CLICKERS Friday, July 26, 13
- 40. MONTANA AD CLICKERS Friday, July 26, 13
- 41. WPD CART ABANDONERS Friday, July 26, 13
- 42. HOMEWORK. Friday, July 26, 13
- 43. #QUESTIONS? Friday, July 26, 13