This document provides an overview of the web site development process. It discusses important considerations like defining goals, keywords, branding, and audience. The development process involves choosing a domain name, hosting, design, and content management. Good design principles like clear navigation, concise writing, and SEO best practices are covered. Ongoing site maintenance, support options, and potential enhancements are also reviewed. The document aims to help clients understand all that goes into building a successful website.

1. Just In Time Direction, LLC

2. Your Web Site About Web Site Development Projects

3. Agenda What it takes to build a web site Concepts of good web design The process of developing a web site Some SEO thoughts What’s required from you www.JustInTimeDirection.com

5. What would someone type into Google

6. Can be words or short phrases

7. Think about who should be involved

8. You

9. Someone else in your organization

10. Think about general site goals

11. Sell goods and services on credit card

12. Inform and educate

15. Your address on the info highway

16. Hosting

17. Your association dues

18. Design

19. Interior decorator

20. Developer

21. Carpenter

22. Email Services

24. Not necessarily your business name

25. Keep it Short & Simple (KISS)

26. Use key words (or not)

27. Think about email addresses

28. Do your research

29. www.domainideas.com

30. www.nameboy.com

31. Domain-suggestions.domaintools.com

33. Rules of the Road (cont.) Keep Consistent with the rest of the internet’s design principles / standards People learn to use web sites by surfing other sites. Don’t frustrate them by being different. Underline & use standard colors for linking text Unvisited links should be blue Visited links should be purple Most important “stuff” top left, think like a book and newspaper combined No more than 3 clicks to any piece of information on the site

34. Rules of the Road (cont.) Don’t forget about tracking Google Analytics Hosting Services provide reporting Keep content fresh Web 2.0 Blogs & Micro-Blogs Content Management Systems LinkedIn & Facebook Bookmarking sites (digg, delicious) Private vs. Public pages/content

35. Rules of the Road (cont.) Writing style is important Short pages and paragraphs Bulleted Lists Headings & subheadings Highlight key words Keep it interesting Use Action Verbs and “Sales Talk” Use text links to more information where necessary PDF is only for download of entire article

36. Process or Flow Define the audience Who are they? What do they want to see/know? Platform Connection Speed Level of technical experience Define the content Including who is responsible How do we obtain it What will it cost

37. Process or Flow (cont.) Define the navigation of the site based on the content Design or Redesign the look Define responsibilities for ongoing maintenance of specific pages within the new site Define plan for maintenance of specific pages within the new site Define responsibilities for ongoing promotion of the site

38. A Little SEO Search Engines love Good Content Key Words should have “relevance” to the page content Put key words in Headings and content The higher on the page, the more importance given by the engines Don’t duplicate content

39. A Little SEO (cont.) Fancy stuff can be SEO friendly, but simple stuff IS SEO friendly for sure. Links from other sites have value Links from higher value sites has higher value While SEO is important, the real purpose is sales. Design for the human not for the bot.

40. Additional Tidbits How much of your time does it take As much as you want to invest Depends on what you already have that can be “repurposed” What can be done to get higher in a search Key words Content / theme Links Pay Per Click

41. Additional Tidbits (cont.) Linking Strategies You want inbound links Chamber of Commerce Organization memberships Press Releases Web 2.0 Sources Outbound links should open in a new window Should not be competitors Concentrate on links that provide value Tell people WHY link is on your site

42. Additional Tidbits (cont.) What happens after the site is live? Ongoing maintenance SEO/SEM Support Services Nothing … it’s up to you What about technical support As much or as little as needed Provided at an hourly rate What about site enhancements? Provided at an hourly rate

43. Additional Tidbits (cont.) What if the site goes down? Am I hosting it? 99.9% Uptime Email & Phone support for outages 24x7 If not … What is your SLA (service level agreement) I can be available to talk to your support dept.

45. Let’s Get To It! Contact me: Donna R. Liotta webmaster@JustInTimeDirections.com 888-JITD-019 (888-548-3019)

46. Thank You! © Elizabeth Londo, President, Just In Time Direction, LLC