Not every business is cut out for seo

Not Every Business
Is Cut Out For SEO
Donna Duncan | https://www.b-seenontop.com

You Reap What You Sow
• There is a common misconception that every
business can benefit from SEO
• That is just not true
• There are outcomes which seem unfair at times,
but usually, the amount of the
success you achieve is directly proportional to the
quality and quantity of effort you put in

SEO is a Process
• SEO an ongoing process and commitment to ensuring your business
can establish and maintain online visibility, influence, and profit
• In my experience, many people who are new to SEO don’t put in
enough effort or give up prematurely because they
don’t know what’s required
don’t have the necessary skill set or can’t pay for them
can’t make the time to contribute in a meaningful way
lose patience

Before You Start
• Businesses that do achieve success have reputable and differentiated
brands
• They work hand-in-hand with SEO experts to apply creativity,
empathy, outreach, and technical and analytic expertise to earn their
way to the top
• They know their audience, get found on the Internet and
provide exceptional value

Plan For Success
• Everyone has limited resources
• Focus on Google
• Google maintains its own index
of the web
• Architect your website for
Google
• Google expects websites to load
fast and display well on any type
of screen or device
• It expects your site to be
responsive – one set of code
that adapts and displays on any
device

Plan For Success
• Security is a top priority for Google
• It expects your site to be secure and use
encrypted communications (HTTPS)
• Convert your site to HTTPS
• It expects your site
to be up all the time
accessible from anywhere
able to scale and grow with the evolving needs of
your business and audience

Your Content
Must Be
Exceptional
• Competition is fierce
• Google’s index is organized
around words and phrases
• If you want to get found, you
need to know the words and
phrases (keywords) your
audience is searching for …
• and optimize unique, high-
quality content for every
sought-after topic

Your Content Must
Be Exceptional
• Searchers value their time
• They don’t need to waste time
on content that does not satisfy
their information wants and
needs
• They have literally thousands,
millions, or even trillions of
options

Your Content
Must Be
Exceptional
• If it isn’t, it won’t grab the
attention of your
audience, and it won’t
earn the signals Google
uses to decide who ranks
on top
• Visitors will go to your
competition

Your Content Must Earn Links
• Buying and exchanging links won’t cut it
• Links are earned with exceptional content and lots and lots of
promotion
• Write content your audience cares about
• Find out where they like to hang-out online
• Become an active, contributing member of those communities and
share your content when it’s appropriate to do so

Accept You Are Chasing a Moving Target
• Google changes it’s ranking algorithm 500-600 times a year
• More than 150 million new pieces of content are added to the Web
daily
• Search terms and phrases and well as search volumes change daily
• Content gets plagiarized and accidentally duplicated
• Links naturally break and get dropped
• You should always be trying to earn more

Prerequisites For Success
• Focus on Google
• Architect your website for search engines
• Write exceptional content for your intended audience
• Promote the heck out of it
• Defend, preserve and protect your investment by checking for broken
links and unattributed references to your unique content
• Set up and configure analytics

Do You Have What It Takes?
• Are you doing all these things now?
Are you willing to do them yourself or
hire someone to do them for you?
• Will you share your opinions,
expertise, and knowledge in the form
of exceptional content?
• Does that content exist today or will
you have to create it?
• Are you a good writer? Are you willing
to hire or contract one if you are not?
• Are you patient? SEO takes a long
time.
• How will you know if you’re making
progress? Will you learn how to
setup, configure and maintain Google
Analytics?

Finally
• SEO is a long, slow process. Be sure to find the “right” partner. You’re
going to be spending a lot of time together.
• Funding, commitment, patience, and support come from you. The
other things can be taught or bought - but not omitted.
This slideshow is a synopsis of the blog post first published at https://www.b-seenontop.com/seo-blog/not-every-business-is-cut-out-for-seo/

Not every business is cut out for seo

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Not every business is cut out for seo