2. Catalog Cover
This catalog cover
was created when I
was at MCM
Electronics.
The graphic elements
were created in
Photoshop and laid
out using
QuarkXPress.
3. Catalog Cover
During down
periods, I would
design graphics and
covers for later use.
This particular idea
was selected for use in
a future catalog.
The graphic elements
were created in
Photoshop and laid
out using
QuarkXPress. All
products were shot by
me using digital SLR
camera.
4. Poster Self Promotional
I love aviation and
this F-35 presented
an interesting
angle, showing the
engine. The fighter
is done entirely in
Illustrator. The
background
is executed in
Photoshop and
Illustrator.
5. Poster Self Promotional
I combined photographs
and custom graphics to
create a montage that
tells a story about A-10
pilots and their mission.
This work was
performed
in Photoshop and
Illustrator.
6. Poster Self Promotional
The F-15E Strike Eagle
is the current
workhorse of the
USAF. I used
complimentary
colors, tangents and
diagonals to create
excitement. The
design is created in
Photoshop.
7. Freelance Work
This art was created for
a Mylar balloon
manufacturer.
I drew the
cartoons, scanned it, and
finished it using
Illustrator.
8. Logos and Graphics
All of these appeared in
MCM literature.
Left.
Created in Photoshop and used
to promote teamwork. I
won a $100 prize for
creating the winning
design!
Upper right.
Created in Photoshop, this logo
is used for any American
produced product sold
by MCM.
Lower right.
Created in Illustrator and
Photoshop, this is used to
fill in empty spaces for last
minute product deletions.
9. Stuffer/Sales Aids
I did a lot of these at
MCM. Also used as a
Trade Show
promotion, this
letter-sized piece was
used to promote a
discontinued
product. I retouched
the product
photo, designed the
graphics and rewrote
the copy with
approval of the
Product Manager.
10. Freelance Work
This is one of two yards
sign I designed for
Grey Fox Custom
Homes and Realty. I
designed it on the
diagonal because the
client wanted a sign
that conveyed the
upscale image of Grey
Fox and attract more
attention than the
usual realty sign. Their
logo was redesigned
by me.
11. Co-Op Advertising
3 3/8” x 4 7/8” ads.
Vendors buy space in
MCM’s catalogs, then I
would develop the
concept and
layout, subject to
approvals and
proofing, of course. This
ad was built in
QuarkXPress and
Photoshop.
12. Photo Manipulation
The photography
for this cover was
altered to give it
more of an
illustrative look.
So I manipulated
the photo to give it
more of a line art
illustrative feel.
13. Photo Retouching
Here are some examples of
photo retouching and
manipulation that was
performed by me on vendor
supplied photos so as to
permit publication in a
catalog. The model shown on
the left had wrinkled pants
and shirt, blemishes on his
face and contained artifacts.
The photo of the model in
the upper right needed a
coat and hat. The coat and
hat were borrowed from
another photo provided from
the client and added to this
photo. Of course, all the
wrinkles were removed!
14. Page Layout
Some examples of
production work that
I performed. We
produced a lot of
this. One catalog
every 3 weeks, one
stuffer a month, four
specialty catalogs a
year, and one 506
page catalog
annually.
15. Trade Show Signs
This is one of two large
format trade show signs for
the Aarons 2008 Rental
Show. They were designed
to be easy to read, clean
and uncluttered.
Performed in Illustrator, I
coordinated with the
account manager, created
graphics, laid out and sent
to the printer for
lamination and mounting
to gatorboard.
