[PC-P] Transforming The Marketing Services Industry

1. Partner With Us
Transforming Marketing Services
Partner With Us
Brian Halligan
CEO
@bhalligan
Pete Caputa
VAR Program Manager
@pc4media

2. Your Participation, Feedback, Questions are Welcome
• Ask questions on Gotomeeting.
• Use @hubspot on Twitter

3. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

4. Traditional Marketing
4

5. Traditional Marketing Is Dead
800-555-1234
Annoying
Salesperson
5

6. Marketing Today (Inbound)
6

7. Marketing Has Changed
1950 - 2000 2000 - 2050
7

8. Not Your Father’s Marketing
8

9. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

10. HubSpot
2000
2500
3000
3500
2300 customers
125 employees
$17million
0
500
1000
1500

11. Not Competitive
94% Software
11
94% Software
6% Training

12. HubSpotSoftware
Process Tools
Get Found Get Found
• Content Mgmt
Convert
Get Found
• Publish
• Promote
• Optimize
Convert
•Test
• Target
•Nurture
• Content Mgmt
• Blogging
• Social Media
• SEO
• Analytics
Convert
•Offers/CTAs
•Landing Pages
• Email
• Lead Intelligence
• Lead Mgmt
• Analytics

13. Proven ROI
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
VocioPays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI

14. Awards

15. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

16. Shifting Customer Expectations
16

17. Lumpy Revenue

18. Lumpy Headcount
4
5
6
7
8
9
10
150,000
200,000
250,000
300,000
350,000
Revenue
Land Big
Projects =
Hire Staff
Slow Sales
Months =
Layoffs
0
1
2
3
4
0
50,000
100,000
150,000 Revenue
Payroll
Head Count
Non-Scalable Model

19. 1x Revenue

20. Hard toProve Value

21. Shifting Marketing Sands
• SEO – Real time Search In Google?
• Social Media – Google Buzz?
• Ad Agency – Shrinking CPM’s?
• PR – Techcrunch Factor?
• PR – Techcrunch Factor?
• Web Designer – CMS?
• Point – Integrated?
21

22. No Time To Hunt
22

23. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

24. Skate to Where the Puck is Going

25. Increased & Recurring Revenue
20% Perpetual Margin
98% Renewal

26. Steady Headcount Growth
6
8
10
12
14
150,000
200,000
250,000
300,000
Revenue
0
2
4
6
0
50,000
100,000
Revenue
Payroll
Head Count
Scalable Model

27. 4x Revenue
Service Revenue = 1x
Software Revenue = 4x
Scale Both!!
Scale Both!!
27

28. Prove Your Value

29. Stay On Top Of Shifts
MIT
29
HubSpot You

30. Stop Hunting & Get Found
30

31. Stop Hunting & Get Found
13%
13%
31

32. Stop Hunting & Get Found
SUPPLY
You
Get Listed OnMarketing Services Marketplace
DEMAND
software to measure
inbound marketing
2,300 customers

33. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

34. What Are Companies Investing in Inbound Marketing?
25,000
30,000
35,000
40,000
45,000
>25 employees
Annual Investment in Inbound Marketing
0
5,000
10,000
15,000
20,000
HubSpot Subscription
Fee
Partner Services Fee
>25 employees
< 25 employees
How can you start generating revenue from inbound marketing?

35. We’ve Helped Our Best Partners Grow
"Our agency is on pace to grow 130 – 150% this year…
Obviously there is demand in the market for these
services that will likely increase as HubSpot's profile
does. I don’t know if we could build a profitable model
around Inbound Marketing services without HubSpot.”
-Paul Roetzer | President, PR 20/20
-Paul Roetzer | President, PR 20/20
Watch the case study:
http://bit.ly/ZjGs1

36. 6 hrs of Free Sales & Inbound Marketing Training
1. Sales qualification process.
2. Proposal development
3. New Service Offerings
• Sales & marketing alignment service
• Site design and CMS service
• Site design and CMS service
• Lead nurturing service
http://www.hubspot.com/internet-marketing-
company/partners/partner-program-resources/

37. 100s of Extended Free Trials of the Software
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-
their-clients/

38. > $100K Of Business Referred
http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-
Services-Industry

39. Yes, We’re Sharing Margin Too…
20% Margin
Share
Paid Quarterly

40. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

41. How to Become a Successful HubSpot Partner
http://www.hubspot.com/internet-marketing-company/partner-program-process/

42. Start A Trial
The only way to truly learn the product &
understand its value is to use it!
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients

43. Learn the Inbound Marketing Methodology
With your trial you gain access to the HubSpot
methodology: http://success.hubspot.com

44. Take and Pass the Certification Exam
A comprehensive exam that tests knowledge of
the product and inbound marketing best
practices. Register at http://bit.ly/6XyWtd

45. Develop Inbound Marketing Services Packages
< 25 employees = $1,000/mo
< 25 employees = $1,000/mo
> 25 employees = $4,000+/month
http://services.hubspot.com/services/partner-resources/

46. Get Listed in the HubSpot Services Marketplace
http://services.hubspot.com

47. Who Is A Good Fit
• SEO Consultant
• Social Media Guru
• Website Designer
• Ad Agency
• Ad Agency
• PR Firm
• CRM Consultant
47

48. 1 + 1 = 3
Thank you!
Thank you!
48

49. Start A Trial
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients