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Attraction Marketing für
Selbständige
Welche Social Media Plattform für wen, für welches Ziel?
Wer bin ich überhaupt?
• Dr. Dominik Panosch
• Mediziner und Unternehmer aus
Leidenschaft
• Online Marketing Consultant und
Geschäftsführer der Werbeagentur
Intrapreneur Marketing
• Network Marketer
Beispiele für Soziale Medien:
Facebook
Instagram
LinkedIn
YouTube
Was, Wo, mit Wem?
• Ein professionelles Profil
• Social Network je nach Zielgruppe
• Interaktion: Influencer, andere Seiten
Ein Tipp pro Social Media Plattform
1. Facebook
• Nutze Gruppen
• Finde deine Zielgruppe und lerne die
Leute aus Gruppen kennen
2. Instagram
• Visuell: Achte auf tolle Fotos
• Interaktiv: Mache regelmäßig Stories
und kontaktiere die Zuseher per DM
Und plötzlich passiert
so etwas...
Lange passiert gar
nichts :(
Ad Stories:
3. LinkedIn
• Schreibe Artikel
• Kontaktiere Leute per InMail -> Kaffeetreffen ☺
4. YouTube
• Schöne Thumbnails erstellen (Canva)
• SEO-Titel verwenden
Ein kleiner Exkurs zur...
...Posting-Psychologie
„Meine Postings liked niemand“
Beispiele für:
• Richtig viele Kommentare
• Richtig viele Likes auf Bildern (Leute alle einladen)
• Richtig oft geteilt
Über 1000 KommentareÜber 500 Likes
Den Kommentar-Post
musste ich nicht
pushen, der war
einfach viral... :D
Beim 500-Likes-
Posting waren es 3-4
Cent pro Like, da ich
mit etwa 9€
beworben habe
Wann werden Beiträge geteilt?
• Aufmerksamkeit und Anerkennung
• „Danke, das hat mir wirklich geholfen, mich berührt, mich zum
Lachen gebracht...“
• EINFACHE Postings → Mehr Interaktion
Fragen??
• Facebook: Dominik Panosch
• Instagram: @dpanosch
• Mail: info@intrapreneur.at
• Tel: +43 699 19298925
• Wer möchte:
Marketingfuchs Academy Supportgruppe
(kostenloser Onlinekurs)

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Attraction Marketing - Social Media für Selbständige