Presentation by Claire Wheeler of Us Girls. www.usgirls.org.uk

2. Introduction
• Increase and sustain participation
• Young Women and Girls aged 16-25 years
• Living in disadvantaged communities
• Delivered by the Active Women Consortium
(64 partner organisations)
• Led by StreetGames (dedicated to delivering doorstep sport
to young people in disadvantaged communities)

3. Delivery
• On the ground
• local authorities, third sector organisations, colleges and
professional football clubs and trusts.
• By April 2013 we aim to have achieved:
• 29,700 participants
• 700 new coaches
• 1,025 volunteers
• 260 peer champions
• 1,260 new qualifications
• 210 events/festivals

4. Aims and
Objectives
• Persuade young women that sport can be for them
• Raise the profile of women in sport
• Make it the norm for women to want to be active
• Share our knowledge and experience to ensure the lessons
we learn are disseminated across the community sport
sporting sector.

5. How we do it
• Offer sport and physical activity
• at the right time, for the right price, in the right place and in the right style
• Young women decide which activities they want. Most popular are
dance, fitness, football, badminton and netball.
• The programme’s strap line is:

6. Research &
Consultation
DIVA Research Study;
16-19 year olds in
college (FE)
Brunel University – visits and StreetGames consultation with
phone conversations with Us sports specific delivery; multi
Girls projects sport, netball & football
Research and
University of West of Consultation
Us Girls quarterly
England – research and focus project monitoring
groups on body image
Case studies and One to one project
inspirational stories visits

7. Using the
Insight
• ‘How to’ guides
• Workshop - Engaging Women and Girls in Sport and Activity
• 3-hour fun, interactive workshop
• Delivered by the Us Girls team and StreetGames tutors
• “How to” guides resource to accompany workshop
• Part of the StreetGames training academy

8. The Us Girls
Network
• Us Girls branding, marketing materials and merchandise
• Workshop and ‘How to’ Guides
• Support to deliver Us Girls Rocks festivals
• Access to Us Girls Champions
• Support and guidance from the National Team
• Opportunities to promote good new stories and
share best practice
• Nominate your project, leaders and participants
for Us Girls Awards
• Us Girls Conference – 14 & 15 Jan 2013.

9. Contact us for more information:
Us Girls National Team
Tel: 08451 300 849
Email: activewomen@streetgames.org