Doerte-Katja Laue, Dr.

Basel Area, Switzerland Switzerland

Head of Promotions & Launches - Global Marketing Manager

Chemicals

- Accountable for leading the central development of the marketing promotion strategy, content marketing and forward planning for DSM’s €2bn worth Animal Nutrition sector, translating sales targets and newly acquired product portfolios into global marketing campaigns - Leading a worldwide virtual team of direct and indirect reports, and over 50 external partners of agencies, suppliers and consultants to drive and facilitate global rollout of said marketing strategy, aligning all business units on common goals and objectives - Overseeing and managing product launch activities, including the regional sales force training and hosting customer seminars for key accounts - Driving business...