The document summarizes Dun & Bradstreet's modernized brand which was revealed to employees on March 9, 2015. The company's new brand purpose is to grow valuable business relationships by uncovering truth and meaning from data. It also outlines Dun & Bradstreet's new values of being inherently generous, relentlessly curious, and data inspired. The summary describes how the company is transforming offices worldwide, simplifying people practices, focusing on priorities that advance its strategy and culture, and working as a global team to build community relationships.
2. We recently modernized our brand to
reflect our new go to market approach
Dun & Bradstreet’s
modernized brand was
revealed to employees
worldwide on March 9, 2015.
3. We have a new Brand Purpose
Dun & Bradstreet grows the most valuable
relationships in business by uncovering truth
and meaning from data.
4. And a new set of Values that guide our
everyday
Inherently
Generous
Relentlessly
Curious
We succeed by helping
others succeed.We
openly share our time
and talent, and we
confidently welcome
the help of others.
We embrace the change
in the world around us.
We know they bring
new problems to solve,
new things to learn and
new ways to grow.
We are passionate
about the power of
data. It is at the heart
of everything we do.
Data Inspired
7. We focus on things that matter most to us
so we can be the best we can be
• Our priorities define the
actions we take to advance
our strategy
• We live the values each day as
we deliver on our purpose
and transform our culture
• We sustain personal, high
performance through the
principles of Mindset,
Nutrition, Movement and
Recovery
8. We work as one global team
Taiwan
PeruAustralia